Acquisition creates opportunities to expand new
sports clash experiences with talented Playdemic team
Today, Electronic Arts (NASDAQ:EA), AT&T* (NYSE:T) and
WarnerMedia announced the completion of EA’s acquisition of Warner
Bros. Games’ Playdemic, Ltd. for $1.4 billion in cash, subject to
customary purchase price adjustments.
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the full release here:
https://www.businesswire.com/news/home/20210920005370/en/
Playdemic is a premier mobile gaming company known for its
award-winning game Golf Clash that allows players around the world
to compete with each other in real time. With more than 80 million
downloads globally to date, Golf Clash is one of the leading mobile
games in the U.S. and U.K. This acquisition is part of Electronic
Arts’ mobile growth strategy focused on delivering new interactive
entertainment for its network of nearly half a billion players
around the world.
“We are thrilled to officially welcome the Playdemic team to
Electronic Arts, adding to our growing mobile portfolio and
expanding our leadership in sports," said Andrew Wilson, CEO of
Electronic Arts. “The addition of the incredible Playdemic team not
only adds to the strength of our mobile teams globally, it also
continues our expansion and investment in U.K.-based talent. With
Playdemic now part of Electronic Arts, we’re excited to bring even
more amazing and innovative mobile games to diverse audiences
around the world.”
With the addition of Playdemic, the Electronic Arts portfolio
now spans more than 18 top mobile live services across fast-growing
genres, including lifestyle, casual, sports, and mid-core games.
Playdemic’s successful track record creating innovative gameplay
and strong live services, combined with Electronic Arts’
industry-leading IP in sports and beyond, creates exciting growth
opportunities.
"This is an exciting day for Playdemic as we become part of the
Electronic Arts family,” said Paul Gouge, Head of Studio at
Playdemic. "I am proud to bring the amazing talent which exists at
Playdemic into the EA business, to both continue to build on Golf
Clash’s incredible success and to build new games, which we believe
can be even more successful in entertaining and engaging audiences
globally."
As mobile continues to be the world's biggest and fastest
growing gaming platform, this acquisition is another step in
Electronic Arts strategy of continued leadership in sports and
mobile expansion. With the additions of Codemasters, Glu Mobile,
Metalhead Software, and now Playdemic in the past year, EA
continues to bring together talented teams, industry-leading
franchises and IP, and innovative technology to deliver amazing
experiences that connect hundreds of millions of players together
in play.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and F1™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex
Legends, The Sims and Titanfall are trademarks of Electronic Arts
Inc. John Madden, NFL, FIFA and F1 are the property of their
respective owners and used with permission.
About Warner Bros. Games
Warner Bros. Games is a premier worldwide publisher, developer,
licensor and distributor of entertainment content for the
interactive space across all platforms, including console,
handheld, mobile and PC-based gaming for both internal and
third-party game titles. Additional information about Warner Bros.
Games can be found at www.warnerbrosgames.com.
*About AT&T
AT&T Inc. (NYSE:T) is a diversified, global leader in
telecommunications, media and entertainment, and technology.
Consumers and businesses have more than 225 million monthly
subscriptions to our services. AT&T Communications provides
more than 100 million U.S. consumers with entertainment and
communications experiences across mobile and broadband. Plus, it
serves high-speed, highly secure connectivity and smart solutions
to nearly 3 million business customers. WarnerMedia is a leading
media and entertainment company that creates and distributes
premium and popular content to global audiences through its
consumer brands, including: HBO, HBO Max, Warner Bros., TNT, TBS,
truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim
and Turner Classic Movies. Xandr, now part of WarnerMedia, provides
marketers with innovative and relevant advertising solutions for
consumers around premium video content and digital advertising
through its platform. AT&T Latin America provides pay-TV
services across 10 countries and territories in Latin America and
the Caribbean and wireless services to consumers and businesses in
Mexico.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information is available
at about.att.com. © 2021 AT&T Intellectual Property. All rights
reserved. AT&T, the Globe logo and other marks are trademarks
and service marks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
Category: Company News
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version on businesswire.com: https://www.businesswire.com/news/home/20210920005370/en/
Electronic Arts Chris Evenden Electronic Arts Investor
Relations cevenden@ea.com 650-628-0255
John Reseburg Electronic Arts Communications jreseburg@ea.com
650-628-3601
WarnerMedia Remi Sklar Warner Bros. Games
remi.sklar@warnerbros.com 818-641-4038
AT&T Fletcher Cook AT&T Inc.
fletcher.cook@att.com 214-912-8541
AT&T (NYSE:T)
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