FreeWheel’s Strata Platform Partners With Strategus to Unlock Access to Premium CTV Inventory
20 Setembro 2021 - 1:45PM
Business Wire
Strategus’s CTV programmatic offering provides
additional targeting and attribution solutions for 1,100+ agencies
using FreeWheel’s Strata platform.
Strategus, the ad-tech industry’s first programmatic CTV managed
services provider, has partnered with FreeWheel, A Comcast Company,
to enable streamlined access to Strategus’s premium CTV inventory
through FreeWheel’s Strata platform.
The integration will make Strategus’s premium CTV inventory
available via an end-to-end automated workflow, enabling buyers to
receive proposals and send orders electronically, reducing
transactional friction for the more than 1,100 agencies using the
Strata platform. The partnership allows agencies to easily
incorporate premium CTV into their existing linear campaigns.
“For nearly 40 years, the Strata platform has connected our
customers with automated solutions that streamline all aspects of
the campaign workflow while unlocking access to premium inventory
from across the ecosystem,” said Jamie Donnenfeld, Vice President
of Partnership Solutions, FreeWheel. “We’re excited to connect our
agencies to Strategus’s premium CTV solutions to drive more
efficiency and better performance across the entirety of their
video campaigns.”
Strategus ran the first ever programmatic CTV campaign in 2015
and has maintained an exclusive focus on CTV advertising since
then, establishing the company as an innovator and leader in the
CTV space. Advertisers and brands have benefited from their
comprehensive managed service approach that includes robust
targeting capabilities, cross device strategies, and attribution
solutions. Offering integrations with over 180 data and tech
partners, Strategus will now enable Strata platform users to buy
CTV ads and include more precise local targeting.
“Our clients are continually asking for more as it relates to
their CTV digital strategies,” said Rachel Dillon, EVP of Sales and
Marketing at Strategus. “We are constantly pushing our team to
innovate and expand what we can deliver with regard to audience
data, targeting and attribution. Our partnership with FreeWheel’s
Strata platform enables more clients to easily access and take
advantage of our innovative solutions.”
“Strategus has been at the forefront of CTV programmatic market
disruption, and the Strata platform has pioneered the best-practice
advertiser experience every step of the way,” said Strategus
President Todd Porch. “This partnership comes at a critical moment
for the industry, providing more advertisers with the opportunity
to maximize their cross-media CTV campaigns with ease to drive
better precision, relevance and results.”
About Strategus
Strategus was founded in Denver in 2015 and pioneered the first
programmatic Over-the-top (OTT) and Connected TV (CTV) advertising
campaigns. The Strategus Platform produces real-time automated
campaigns that instantly deliver custom, audience-targeted messages
to smart TV’s and other internet-connected devices.
Strategus leads innovation in data-driven OTT targeting,
attribution, optimization, reporting, and analysis across all
advertising inventories including display, paid search, paid
social, and email. For more information, please visit
https://www.strategus.com/
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New
TV Ecosystem. We are structured to provide the full breadth of
solutions the advertising industry needs to achieve their goals. We
provide the technology, data enablement and convergent marketplaces
required to ensure buyers and sellers can transact across all
screens, across all data types, and all sales channels, in order to
ensure the ultimate goal – results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands
to advocate for the entire industry through the FreeWheel Council
for Premium Video. For more information, please visit
freewheel.com, and follow us on Twitter and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20210920005722/en/
Media: Strategus Silicon Alley Media Alexandra Levy
alex@siliconalley-media.com
FreeWheel Elaine Wong elaine_wong@comcast.com
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