Oscar Mayer Drops ‘Street Meat’ Streetwear Line via Hot Dog Carts Nationwide
29 Setembro 2021 - 09:00AM
Business Wire
Capsule Collection Bucks Seriousness of the
Fashion World with Meaty Looks Inspired by New Uniforms for the
‘Hotdoggers’, Official Drivers of the Wienermobile
Move aside overhyped streetwear drops and celebrity fashion
collabs, Oscar Mayer has entered the chat, bringing meat to the
streets to spark some much-needed smiles in the exclusive,
hyper-serious world of streetwear.
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the full release here:
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Oscar Mayer Street Meat (Photo: Business
Wire)
For over 100 years, Oscar Mayer has injected levity into
everyday moments – from creating the 27-foot-long rolling Wiener,
to the unforgettable Bologna jingle, to photobombing New York
Fashion Week this fall. Next up? Street
Meat - Oscar Mayer’s meat-inspired take on the
gotta-cop-it streetwear trends of today.
The new 13-piece capsule collection features fresh silhouettes
and bold colors that combine the hottest streetwear trends with
meat-inspired touches, such as bucket hats, slides, track suits,
bomber jackets and more. Street Meat was originally designed as the
modern-day uniform for Oscar Mayer’s iconic Hotdoggers, the
official drivers of the Wienermobile, who you’ll see debuting their
new looks starting this week – new fits so fresh we knew fans would
want to have them.
“Oscar Mayer has a legacy of sparking smiles and bringing levity
to things that have gotten too serious, and streetwear is a ripe
territory to playfully subvert,” said Megan Lang, Associate
Marketing Director, Oscar Mayer. “The ethos of streetwear is
hyper-serious and hyper-exclusive, so we hope fans embrace the
Oscar Mayer version of Meatwear and have a little more fun getting
dressed this fall.”
Unlike typical streetwear drops, fans won’t have to camp out
overnight, stand in long lines or constantly refresh their browsers
to cop the merch, but they will need to hit the streets. Beginning
today, the limited-edition collection can be found hiding in plain
sight at hot dog carts in New York, Los Angeles, and Atlanta.
Wienermobile pop-up shops will also sell the collection nationwide
throughout October. To find the Street Meat collection on a street
near you, follow @OscarMayer on Twitter.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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Jenna Thornton Kraft Heinz jenna.thornton@kraftheinz.com
Rachel Cooper ICF Next Rachel.Cooper@icfnext.com
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