Grey Poupon Debuts La Moutarde Vin, a White Wine that Transforms Lunch into a Feast
05 Outubro 2021 - 9:00AM
Business Wire
The first-ever white wine infused with Grey
Poupon mustard seeds, La Moutarde Vin celebrates the white wine
used in the brand’s Dijon recipe
Inspired by its French heritage, Grey Poupon is giving
people a reason to slow down and savor their time at the
table–starting with lunch, which is often rushed–with an exciting
new endeavor. In pursuit of making lunch feel like a feast, Grey
Poupon is introducing a limited-edition white wine, La Moutarde
Vin, the first-ever white wine infused with Grey Poupon mustard
seeds.
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The first-ever white wine infused with
Grey Poupon mustard seeds, La Moutarde Vin celebrates the white
wine used in the brand’s Dijon recipe (Photo: Business Wire)
La Moutarde Vin is a celebration of the white wine used in the
beloved condiment’s one-of-a-kind Dijon recipe, in contrast to the
majority of Dijon mustards that use vinegar. This full-bodied
Viognier 2020 has bright hints of spice and pronounced citrus and
floral characteristics, balanced by vibrant acidity. It is best
served chilled, and pairs perfectly with a classic croque monsieur,
Dijon maple-glazed salmon, or a beautiful meat and cheese
charcuterie board and of course, Grey Poupon.
“We’ve watched as leisurely lunches have been replaced by food
delivery apps and deskside speed snacking,” said Danielle
Coopersmith, brand manager for Sandwich Enhancers, Kraft Heinz.
“Here at Grey Poupon, we want lunch to feel worthy of savoring
again. That’s why we crafted the concept of a limited-edition white
wine that’s perfect for those who want to take back lunch and make
every meal an opportunity to treat yourself.”
Whether you’re a wine enthusiast, a fan of Dijon mustard or just
want to have your lunch and enjoy it too, you can purchase a bottle
of La Moutarde Vin with an 8oz. jar of Grey Poupon Dijon Mustard
for $30 while supplies last by visiting
GreyPouponWine.com.
To learn more about Grey Poupon, follow along on Facebook,
Twitter and Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20211005005681/en/
Stephanie Peterson
Kraft Heinz stephanie.peterson@kraftheinz.com Jenna Perlman ICF Next
jenna.perlman@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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