Warehouse Retailer will “Bring the Merry” with
double the events, more quality items, and special experiences all
season long
Prepared for a holiday shopping season that’s expected to see
the return of families and friends reuniting for traditional
celebrations, Sam’s Club is poised to continue its historic
momentum, announcing plans to “Bring the Merry” to members all
season long. This year, Sam’s Club is going all out, offering
twice the number of savings events compared to last year; a
new direct-to-home wine program; higher quality gifts,
food, décor and more; and member experiences that
deliver on the magic of the season.
“Our members pay to shop with us, and they deserve a special
experience,” said Megan Crozier, Chief Merchant, Sam’s Club. “Sam’s
Club will ‘Bring the Merry’ with more this holiday season – more
quality items in the club and online, more value, more ways to shop
and more special experiences to delight our members all season
long.”
Earlier Shopping, More Value All Season Long Sam’s Club
members recently said in a brand survey that they plan to shop for
the holidays earlier this year. And 20 percent of those surveyed
have already started fulfilling their gift lists.
In response, Sam’s Club is launching its shopping events
earlier to give its members a jumpstart on savings and
offering more events throughout the season – twice as many
compared to last year. In addition to traditional savings events
that feature merchandise across categories, Sam’s Club is
introducing new events with curated collections of merchandise,
such as “Holiday Home Prep” and “Appreciation Gifts” to help
provide inspiration and make shopping easier. The new events will
take place across five weekends in October, November and
December.
Sam’s Club will also help eager shoppers prepare for the season
through its first-ever holiday preview catalog. Many of the
season’s top gifts, décor and entertaining items will be mapped out
in a 35-page collection that arrives in mailboxes and will be
posted on SamsClub.com in early October.
Holiday Experiences that Surprise & Delight Sam’s
Club plans to delight shoppers throughout the season with
unexpected moments featuring celebrities, demos every week, and
new, festive holiday signage and décor on both the exterior and
interior of every club. And in five locations, Sam’s Club will host
a Merry-ville in parking lots, where members can enjoy an
over-the-top holiday experience including an ice-skating rink with
special performances, and much more.
“Our membership has reached record levels, and our members are
telling us it’s ‘game on’ this Christmas, maybe like never before,”
said Tony Rogers, Chief Member Officer, Sam’s Club. “Around here we
say our members ‘expect something special,’ from us, and we will
deliver with more events, an earlier start, more marketing support
than ever, incredible items, and technology like Scan & Go that
lets you skip the line and beat the crowds.”
Sam’s Club will also launch Scan & Go sweepstakes where
members can enter to win big prizes, like a $50,000 trip of a
lifetime, a $30,000 mega-home theater make over, or a lifetime
membership with a $20,000 Sam’s Club shopping spree.
High Quality Items, More Top Brands Sam’s Club will
continue to offer high-quality “treasure hunt” items all
season long, bringing back many of last year’s popular items like
the 12 Days of Wine Advent Calendar, and launching hundreds of new
giftable items in all areas of the club and online. Members will
also find many exclusives, like the Kids’ Fitbit Ace 3 Minions
bundle, a digital pinball table and a trendy 14-karat gold
paperclip necklace. New items will be flowing in the clubs and
online frequently throughout the season, so if a member sees an
item they like, they will need to act fast; a new, high-quality
item may be in its place the next time they shop.
Sam’s Club will also be offering even more items from top
national brands this season. In Apparel, new brands like Gap,
Vince Camuto, Hurley, Steve Madden and DKNY will be added in clubs
and online during the holidays. And in Toys, Sam’s Club is adding
more than 25 new brands, like Chillafish, Rainbow High and Segway,
to name a few.
Holiday Entertaining Made Easy Sam’s Club makes it easy
to entertain with its impressive line-up of holiday décor and
delicious food. From premium side dishes and delicious appetizers
to bakeries that will be filled with decadent desserts, members can
find everything they need to entertain and impress their guests
this holiday season.
And Sam’s Club will make entertaining even easier this year by
collaborating with DRINKS to launch a direct to home wine
delivery service – making it the first warehouse retailer with this
capability in multiple states. Sam’s Club members in 16 states
will have access to the service, enabling them to order its private
brand Member’s Mark wines on SamsClub.com and have them shipped
directly to their doorsteps. Additional states and wines will be
added to the service early next year.
Sam’s Club also offers convenient ways to shop that can help
members save time like curbside pickup, same-day delivery with
Instacart and Scan & Go.
About Sam’s Club Sam’s Club®, a division of Walmart Inc.
(NYSE: WMT), is a leading membership warehouse club offering
superior products, savings and services to millions of members in
nearly 600 clubs in the U.S. and Puerto Rico. Now in its 39th year,
Sam’s Club continues to redefine warehouse shopping with its highly
curated assortment of high-quality fresh food and Member’s Mark
items, in addition to market leading technologies and services like
Scan & Go, Curbside Pickup and home delivery service in select
markets. To learn more about Sam’s Club, visit the Sam’s Club
Newsroom, shop at SamsClub.com, and interact with Sam’s Club on
Twitter and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20211007006059/en/
Erin Hulliberger, Sam’s Club Media Relations 1-800-331-0085 or
news.walmart.com/reporter
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