Amazon’s 2021 Small Business Empowerment Report Reveals Third-Party Sellers Have Created More than 1.8 Million U.S. Jobs
19 Outubro 2021 - 7:00AM
Business Wire
The number of American small and medium-sized
businesses that surpassed $1 million in sales grew by nearly
15%
More than 200,000 small and medium-sized
businesses from around the world began selling in Amazon’s U.S.
store in one year
Amazon Accelerate seller conference begins
Wednesday, October 20
Amazon (NASDAQ:AMZN) today released its 2021 Small Business
Empowerment Report outlining how the company provides opportunity,
tools, and services to help more than 500,000 third-party selling
partners in the U.S. reach hundreds of millions of customers,
increase revenue and profits, and create good jobs across America.
The report comes just ahead of the Amazon Accelerate 2021 virtual
conference for sellers, October 20-21, which will include
appearances by Amazon CEO Andy Jassy and Worldwide Consumer CEO
Dave Clark. Amazon will welcome thousands of U.S. sellers to the
second annual conference, which will feature new product and
service announcements, seller presentations, and more than 30
sessions providing insights and strategies for current and aspiring
entrepreneurs. To view the full session catalog and register to
attend, visit www.AmazonAccelerate.com.
The 2021 Small Business Empowerment Report details how Amazon
provides small business owners, startups, and entrepreneurs with
support, tools, and opportunities to sell their products online,
scale their business, build their brand, and create economic
impact. Sellers have created an estimated 1.8 million U.S.-based
jobs managing, operating, and supporting their Amazon-related
businesses.
“Over 20 years ago, we made the decision to open our store’s
virtual shelves to third-party sellers. At the time, big-box
retailers had been pushing small businesses out of the retail
market,” said Dave Clark, CEO of Amazon Worldwide Consumer. “But we
made a bet that bringing selling partners into our store would not
only be a win for customers who want vast product selection, low
prices, and fast delivery, but it would also be a win for small
businesses that want to reach more customers, increase their
revenue and profits, and create good jobs. It proved to be a great
bet.”
The number of American sellers who surpassed $1 million in sales
grew by nearly 15%. In the 12 months ending on August 31, 2021,
American sellers:
- Sold more than 3.8 billion products, averaging 7,400 every
minute.
- Averaged more than $200,000 in sales, up year-over-year from
about $170,000.
- Had nearly $2.2 billion in international export sales, up year
over year from nearly $1.5 billion.
“When COVID hit, BlueZone was forced to temporarily close all of
its physical stores and downsize from 75 employees to 12,” said
Kyle Robertson, director of marketing for BlueZone Sports. “After
going all-in on Amazon in April 2020, BlueZone now has more
employees and more brick-and-mortar locations than we did
pre-pandemic thanks to growth on Amazon.”
In the report, Amazon also revealed the top 10 states with the
most sellers in Amazon’s stores per capita and the top 10 states
with the fastest-growing sellers selling in Amazon’s stores.
- The top 10 states with the most sellers per capita:
- Delaware with more than 2,000 sellers
- Florida with more than 50,000 sellers
- Utah with more than 7,500 sellers
- California with more than 88,000 sellers
- Wyoming with more than 1,000 sellers
- New Jersey with more than 20,000 sellers
- Nevada with more than 6,500 sellers
- New York with more than 40,000 sellers
- Colorado with more than 10,000 sellers
- Washington with more than 13,000 sellers
- The top 10 states with the most year-over-year sales growth for
sellers:
- Nebraska with 60% growth
- South Dakota with 40% growth
- Delaware with 35% growth
- Iowa with 33% growth
- Kansas with 32% growth
- Washington with 29% growth
- West Virginia with 28% growth
- Arizona with 27% growth
- South Carolina with 27% growth
- Connecticut with 25% growth
In 2020, Amazon invested more than $18 billion in selling
partner success to help sellers quickly launch their businesses in
Amazon’s store, scale and reach more customers, and build their
brands. That investment includes launching new tools and services,
and the more than 24,000 employees focused on supporting sellers
across the company.
To learn more about small and medium-sized businesses working
with Amazon, and to view the full 2021 Amazon Small Business
Empowerment Report, visit aboutamazon.com/smallbusiness.
About Amazon Amazon is guided by four principles:
customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term
thinking. Amazon strives to be Earth’s Most Customer-Centric
Company, Earth’s Best Employer, and Earth’s Safest Place to Work.
Customer reviews, 1-Click shopping, personalized recommendations,
Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,
Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa,
Just Walk Out technology, Amazon Studios, and The Climate Pledge
are some of the things pioneered by Amazon. For more information,
visit amazon.com/about and follow @AmazonNews.
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