Today at Amazon Accelerate: Amazon Announces Product Opportunity Explorer to Help Third-Party Sellers Identify New Products to Sell in Amazon’s Store
20 Outubro 2021 - 01:00PM
Business Wire
Product Opportunity Explorer provides
third-party sellers with detailed insights into what customers are
searching for, clicking on, and buying, as well as sales history,
pricing trends, and more
Amazon is testing Product Opportunity Explorer
in a beta program through the end of the year and will expand the
tool to all sellers throughout 2022
Today at the Accelerate 2021 conference for third-party sellers,
Amazon (NASDAQ: AMZN) announced Product Opportunity Explorer, a new
tool that helps sellers identify opportunities to launch new,
high-potential products to serve unmet customer demand.
Identifying and launching new products is key to retail success,
but it can be costly and time consuming. Amazon’s new Product
Opportunity Explorer tool helps take the guesswork out of
identifying which products to launch by providing sellers with rich
insights into what customers are searching for, clicking on, and
buying, as well as not buying. The tool helps sellers identify
niches of emerging product opportunities by providing detailed data
on search volume and growth, sales history, and pricing trends, so
they can identify and act on customer demand.
“Amazon has a long track record of inventing for sellers, and
our Product Opportunity Explorer tool is our latest innovation that
provides them with insights to help them bring new products to
market faster and more efficiently,” said Ben Hartman, Vice
President of North America Selling Partner Services at Amazon.
“This is another example of how we empower small businesses and
entrepreneurs by providing them with powerful capabilities to reach
more customers and grow.”
Product Opportunity Explorer was developed with product research
and development in mind, offering rich, accurate data to help
sellers understand, gauge, and evaluate product opportunities on
Amazon. Sellers can assess the likelihood of a new product gaining
traction with customers and forecast sales potential.
“We have built our business on Amazon, and our growth strategy
is based on increasing the number of products we offer,” said John
Broadbent of Silver Onyx, a seller with seven brands in Amazon’s
store. “Product Opportunity Explorer will give us data and
recommendations specifically relevant to our business, fueling our
ability to develop and offer dozens of new products to our brand
portfolio this year, such as successful new additions to our
Nature’s Nutrition line.”
Amazon offers a range of tools and services to help sellers
launch new products. When sellers identify new products they want
to launch on Amazon, they can use the FBA New Selection program
that offers benefits on storage and advertising costs to help them
accelerate their early sales. Sellers enrolled in Brand Registry
can use Amazon Vine to help them build a foundation of insightful
customer reviews on their new selection for as little as $200 per
enrolled product. On average, brands have found Amazon Vine helped
grow their initial product sales by more than 15%.
Amazon is initially testing Product Opportunity Explorer in a
beta program, with plans to make the tool available to all sellers
in 2022. The tool is available at no charge in Seller Central,
Amazon’s online business management resource for sellers.
Last year, Amazon invested more than $18 billion in logistics,
tools, services, programs, and teams to help sellers get started,
build their brands, and leverage Amazon’s scale to reach more
customers. Amazon sellers have created an estimated 1.8 million
U.S. jobs managing, operating, and supporting their Amazon-related
businesses.
Learn more about Accelerate at
https://www.amazonaccelerate.com/.
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