Today at Amazon Accelerate: Amazon Launches New Local Selling Capabilities to Help Small Businesses Grow by Reaching More Customers in Their Area
21 Outubro 2021 - 1:00PM
Business Wire
Amazon sellers can offer in-store pickup for
products and services in specific zip codes
Customers can buy products from sellers for
same-day pickup at the seller’s local store or choose fast local
delivery
Sellers can now apply to participate in Local
Selling as the program expands this year and during 2022
Today at the Accelerate 2021 conference, Amazon (NASDAQ: AMZN)
announced Amazon Local Selling, a new set of services that enables
local, regional, and national retailers to start or expand their
Amazon businesses by offering both in-store pickup and fast
delivery to local customers.
More than half of all products purchased in Amazon’s store are
sold by third-party sellers, most of whom are small and
medium-sized businesses. With Amazon Local Selling, sellers can
quickly and easily expand their multichannel offerings by listing
products in Amazon’s store and offering them to local customers in
designated areas for in-store pickup on the same day that they
place an order. When making an order, customers can select in-store
pickup and receive a notification when it is ready that day. Or,
they can choose fast local delivery by the seller.
Amazon Local Selling is now available from both national and
local retailers, including Mavis Discount Tire, Sears Hometown
Store, 4 Wheel Parts, Electronic Express, Best Buy, Appliance
Connection, Mattress Warehouse, Beach Camera, Adorama, DataVision,
Exclusive Furniture, World Wide Stereo, MODIA, Focus Camera, and
others. Sellers who are interested in joining Local Selling can
apply at sell.amazon.com/local as the program expands this year and
during 2022. Customers can learn more about Local Selling at
www.amazon.com/localpickup.
With Amazon Local Selling, sellers can give nearby customers the
opportunity to support local businesses with regional offers across
all product categories, and they can offer products they couldn’t
before, such as large or fragile items. Additionally, sellers can
offer customers add-on services, such as product assembly or
installation, for the products they deliver.
Walt’s Television, a longtime Amazon seller with a store in
Tempe, Arizona and distribution centers in Louisville, Kentucky and
Dallas, Texas, participated in a trial of Amazon Local Selling.
“Amazon has been the foundation of our national online selling
for years. Now we are bridging our online business with our
in-person experience, which means more customers are getting to
know our brand and full range of services,” said Bear Hendley,
Manager of Walt’s Television. “New local customers are finding us
and giving us very positive feedback on the convenience of buying
online and picking up at one of our locations. We’ve seen a
significant increase in local sales, and we’re excited about the
ability to offer installation and repair services to Amazon
customers.”
“Local Selling presents enormous opportunities to a large number
of sellers who want to bring more product selection to their Amazon
business, enabling many to expand their multichannel offerings by
integrating their physical stores and delivery capabilities with
their digital operations,” said Jim Adkins, Vice President of
Recreational and Vocational Categories at Amazon. “Our research
shows that many customers will opt for local pickup when given the
choice. This new capability is an exciting way to help sellers
reach and delight more customers with great products and
convenience.”
Last year, Amazon invested more than $18 billion in logistics,
tools, services, programs, and teams to help sellers get started,
build their brands, and leverage Amazon’s scale to reach more
customers. Amazon sellers have created an estimated 1.8 million
U.S. jobs managing, operating, and supporting their Amazon-related
businesses.
Learn more about Accelerate at
https://www.amazonaccelerate.com/.
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