Adobe Introduces Innovation Across Creative Cloud Powered by
Adobe Sensei, Accelerates Video Creation and Collaboration Across
Stakeholders with Addition of Frame.io, Advances 3D and Immersive
Categories and Previews Photoshop and Illustrator on the
Today, Adobe (Nasdaq:ADBE) kicked off Adobe MAX 2021, the
largest creativity conference in the world. The company delivered
innovation across Creative Cloud flagship applications and
introduced new collaboration capabilities to fuel new levels of
creativity for millions of customers worldwide, from students to
social media creators to creative professionals.
This press release features multimedia. View
the full release here:
At Adobe MAX, the company announced major updates across
Creative Cloud flagship applications powered by Adobe Sensei,
accelerated the video creation process with the addition of
Frame.io and advanced 3D and immersive authoring abilities. Adobe
also previewed new collaboration capabilities with the introduction
of Creative Cloud Canvas, Creative Cloud Spaces and betas of
Photoshop and Illustrator on the web.
In support of the company’s Content Authenticity Initiative,
Adobe shipped Content Credentials in Photoshop, an opt-in feature
that shows a creator’s identity and edit history to ensure they are
getting attribution for their work; Content Credentials will also
connect to NFT marketplaces. The company also introduced a
subscription model on Behance to enable creators to monetize their
“Creativity is evolving to meet the new realities of work. Adobe
is bringing new collaboration capabilities, more AI-powered
features and web-first applications to Creative Cloud to unleash
our customers’ full creative potential,” said Scott Belsky, chief
product officer and executive vice president, Creative Cloud,
Adobe. “We are reimagining Creative Cloud products and services to
connect creative teams, enable new ways to create and empower more
Unleashing Creative Innovation
Through the latest updates to Creative Cloud flagship
apps—powered by Adobe Sensei AI technology—Adobe defines the future
of creativity through continuous innovation. Major releases at MAX
- Photoshop: Three AI-powered Neural Filters in Photoshop desktop
and Camera Raw file support on the iPad.
- Lightroom/Lightroom Classic: More powerful and precise
ML-powered masking capabilities, recommended presets and Community
- Premiere Pro: Enhanced Speech-to-Text capabilities and a
Sensei-powered beta Remix feature.
- After Effects: Faster Previews and Renders with Multi-Frame
Rendering and beta Sensei-powered Scene Edit Detection
- Illustrator: Improved 3D effects and access to Substance 3D
materials on desktop and a Sensei-powered Vectorize Technology
Preview on iPad.
- Character Animator: Powered by Adobe Sensei, creators can now
animate their entire body with Body Tracker, using movements and
gestures to animate their puppets.
- Substance 3D: Tighter integration of 3D content, effects and
capabilities across Illustrator, XD and Stock. A new Modeler
(Private Beta) app joins the Substance 3D Collection, showcasing
the role that 3D and immersive technology will play in helping
users create the future.
- Fresco: Turn any drawing layer into an animation layer to
create motion, draw with new perspective guides and grids, and use
non-destructive adjustment layers to explore and enhance
Enabling Connected Creativity
At MAX, the company previewed the future of creativity on the
web, which is designed to help creative teams collaborate in real
time, across multiple surfaces and stakeholders, regardless of
device or location.
- Frame.io: The recent acquisition of Frame.io combines Adobe’s
industry-leading creative video editing software, Premiere Pro and
After Effects, with Frame.io’s review and approval functionality to
deliver a powerful collaboration platform that will radically
accelerate the creative process. Frame.io’s cloud-native platform
is a secure and elegant way to gather feedback from everyone
involved in the video production process and will enable every
stakeholder to effectively contribute to the creative process.
- Photoshop (Beta) and Illustrator (Private Beta) on the web:
Browser-based experiences where millions of individuals, teams and
stakeholders can view, share and comment on cloud documents on the
web. Collaborators with a Photoshop subscription can make quick
edits and retouch/adjust images, while Illustrator subscribers can
access essential design tools and editing workflows using a set of
- Creative Cloud Spaces (Private Beta): A digital space built to
fuel collaboration among teams, Creative Cloud Spaces simplifies
decision-making by putting everything they need in one place. This
includes project files, libraries and external links so everyone on
the team has universal access to drive creative projects from start
to finish. Spaces will be accessible across desktop and mobile
through Creative Cloud Web and available in Photoshop, Illustrator,
Fresco and XD.
- Creative Cloud Canvas (Private Beta): To unlock a new level of
collaboration, Canvases enable teams to lay out, visualize and
review creative work together, in real time, without ever leaving
the browser. On a Canvas, teams can place shapes, text, images and
stickers, as well as linked documents from Creative Cloud apps, so
anyone can make quick edits to the original creative in the
corresponding app with a single click.
In addition, an all-new Workfront plugin for Photoshop gives
creatives the ability to collaborate in context. Through an
embedded Workfront update screen in Photoshop, creators can see
tasks and issues, and post and view comments related to the project
they’re working on.
Empowering Creative Careers
Adobe is supporting creators by enabling Creative Cloud
subscribers to monetize their work through paid subscriptions on
the Behance platform. Creators have full control over what they
share, and the subscriptions are seamlessly integrated into Behance
projects and livestreams, so creators can reserve any content for
subscribers only. Creators keep 100% of their subscription revenue,
with a 0% platform fee charged by Adobe.
Combating Misinformation: The Content Authenticity
Two years after introducing the Content Authenticity Initiative
(CAI), Adobe is making its content attribution technology available
to millions of customers. Through a CAI-driven feature called
Content Credentials, attribution capabilities are now available in
Photoshop, enabling users to turn on the opt-in feature to share
content provenance details about their images; these include the
creator’s identity, edits they’ve made and the time and place the
photo was taken.
To ensure creators are getting credit for their work, the
company is connecting the Content Credentials feature to NFT
marketplaces for further attribution. Lastly, Adobe Stock will also
automatically attach Content Credentials to images when they are
Celebration of Creativity for All
Adobe MAX showcases a diverse roster of highly prolific
creatives and entrepreneurs, including Jose Andres, Riz Ahmed,
Zazie Beetz, Bryan Cranston and Aaron Paul, Henry Golding, Casey
Neistat, Tilda Swinton, Young Thug, Chloe Zhao and Imagine Dragons.
Emmy Award-winning comedian and producer Kenan Thompson will host
this year’s MAX Sneaks – a behind-the-scenes look at the
experimental technology being developed in Adobe Labs.
MAX offers more than 400 content sessions and Labs, and 29 hours
of global content designed to inspire and educate. To watch the
keynote, attend global sessions and network with peers, visit
Pricing and Availability
All Creative Cloud subscribers—including those on individual,
student, team, educational institution, government agency and
enterprise plans—can download updates to Creative Cloud desktop
software today. Additionally, updates to mobile apps are rolling
out globally and can be downloaded in the Apple App Store and
Google Play Store starting today. Creative Cloud subscribers can
apply to join the private beta for Creative Cloud Spaces, Creative
Cloud Canvas and Illustrator on the web here.
For comprehensive MAX press assets visit the MAX Media Hub.
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2021 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Press Contacts Fenot Tekle Adobe 415-254-6285
Roman Skuratovskiy Adobe 415-504-2855 email@example.com
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