Heinz Creates Martian Tomato Ketchup With Aldrin Space Institute
08 Novembro 2021 - 08:00AM
Business Wire
With more than 150 years of ketchup expertise,
the maker of galaxy’s favorite ketchup unveils out-of-this-world
sauce
HEINZ embarked on a mission to ensure fresh, tasty food for
future generations by partnering with astrobiologists to discover
how to grow premium-quality ketchup tomatoes in harsh environmental
conditions, such as those found on Mars. Today, the brand unveiled
its first bottle of HEINZ Tomato Ketchup Marz Edition, made with
delicious tomatoes grown by recreating similar soil, temperature,
and water conditions on Earth to those found on the Red Planet.
Through a collaboration with a 14-person astrobiology team over
nine months at the Aldrin Space Institute at Florida Tech, HEINZ
simulated growing tomatoes on Mars. The team successfully yielded a
crop of HEINZ tomatoes, from the brand’s proprietary tomato seeds,
with the exacting qualities that pass the rigorous quality and
taste standards to become its iconic ketchup.
For generations, HEINZ has helped people find magic in everyday
moments that bring families together and has now discovered how to
provide the delicious HEINZ Tomato Ketchup families know and love
for the next 150 years and beyond.
Two years ago, HEINZ and its Tomato Masters set out to
successfully launch the first-of-its-kind experiment that has
become one of the largest projects of its kind related to Mars ever
conducted. Experts in analyzing difficult soil conditions, picking
the perfect seeds, and implementing world-leading agricultural
techniques played a crucial role in ensuring the unmistakable taste
of HEINZ Tomato Ketchup.
Although HEINZ Tomato Ketchup Marz Edition bottles are not
available for purchase, a batch of out-of-this-world ketchup was
unveiled at Heinz HQ, where the experimental sauce has undergone
rigorous quality testing to get the all-important green light to
become certified bottles of HEINZ Tomato Ketchup.
“We’re so excited that our team of experts has been able to grow
tomatoes in conditions found on another planet and share our
creation with the world. From analyzing the soil from Martian
conditions two years ago to harvesting now, it’s been a journey
that’s proved wherever we end up, HEINZ Tomato Ketchup will still
be enjoyed for generations to come,” says Cristina Kenz, Chief
Growth Officer for Kraft Heinz International Zone.
The team at the Aldrin Space Institute, led by Dr. Andrew
Palmer, has submitted the first of three papers for scientific
publication that charts the mission.
“Before now, most efforts around discovering ways to grow in
Martian-simulated conditions are short term plant growth studies.
What this project has done is look at long-term food harvesting.
Achieving a crop that is of a quality to become HEINZ Tomato
Ketchup was the dream result and we achieved it. And working with
the Tomato Masters at HEINZ has allowed us to see what the
possibilities are for long term food production beyond Earth,” says
Dr. Andrew Palmer, Aldrin Space Institute.
HEINZ Tomato Ketchup has already made it beyond Earth into our
solar system and has been enjoyed by astronauts aboard the
International Space Station (ISS) for many years--one of whom is
former NASA astronaut and professor of mechanical engineering Mike
Massimino, a veteran of two space flights, four spacewalks, and the
first astronaut to ever tweet from space. Massimino serves as an
ambassador of HEINZ Tomato Ketchup Marz Edition and is a
self-confessed HEINZ Tomato Ketchup superfan.
“In space we have a saying, ‘it’s not about the food it’s about
the sauce’ – we could choose what food we wanted to eat up there
but lots of the dishes came dehydrated and a little bit bland, so a
good dollop of sauce always made your meals delicious, which
started my love for HEINZ Tomato Ketchup,” said Mike Massimino,
former NASA astronaut.
In addition to studying how to grow tomatoes in Mars-like
conditions, the Kraft Heinz Company continues to invest in its
commitments to environmental social governance (ESG) goals
including using 100% sustainably sourced Heinz Ketchup tomatoes by
2025. To learn more about Kraft Heinz ESG goals, visit the
company’s Environmental and Social Governance website.
Follow along on Facebook, Twitter and Instagram to see more on
HEINZ Tomato Ketchup Marz Edition.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
ABOUT FLORIDA INSTITUTE OF TECHNOLOGY
Florida Tech was founded in 1958 at the dawn of the Space Race
that would soon define the Atlantic coast of Florida and captivate
the nation. Now the premier private technological university in the
Southeast, Florida Tech is a Tier 1 Best National University in
U.S. News & World Report and one of just nine schools in
Florida lauded by the Fiske Guide to Colleges. Florida Tech is
ranked among the top 5 percent of 20,000 degree-granting
institutions worldwide in the 2020-21 World University Rankings and
has been named a Top College and Best Value University for 2019 by
Forbes. Florida Tech offers bachelor’s, master’s and doctoral
degrees in aeronautics and aviation, engineering, computing and
cybersecurity, business, science and mathematics, psychology,
education and communication. Learn more about our relentless
pursuit of greatness at floridatech.edu.
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version on businesswire.com: https://www.businesswire.com/news/home/20211108005214/en/
Stephanie Peterson Kraft Heinz
Stephanie.Peterson@kraftheinz.com
Jenna Perlman ICF Next Jenna.Perlman@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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