Revolve Group, Inc. (NYSE: RVLV) announces the launch of its
innovative Brand Ambassador program, opening up a broad,
community-driven extension of its robust influencer marketing
strategy, and establishing what’s next in the social commerce arena
for digitally native retailers.
The initiative harnesses the combined influence of REVOLVE’s
community, empowering everyday customers to operate as influencers,
and get rewarded as they engage with their favorite brands and
products. The program offers commissions, and exclusive incentives
including early access to new brands, participation in
#REVOLVEAroundtheWorld trips, and access to events including
REVOLVE Festival.
REVOLVE’s Brand Ambassador program will also offer top sellers
the opportunity to create an X REVOLVE capsule collection. This
underscores the retailer’s position as a powerful platform for the
amplification of brands and influencers, by leveraging data and
combining it with expert marketing and production capabilities.
We are incredibly passionate about REVOLVE’s
Brand Ambassador program, and the value it will bring to the
customer experience. It leverages the combined strengths of
REVOLVE: influencer marketing, data, production and brand ideation.
With this, we are creating new avenues for our community to
exercise the power of influence. - Raissa Gerona, Chief Brand
Officer, REVOLVE
REVOLVE’s in-house, proprietary technology facilitates a
seamless product-to-social sharing process for verified users of
the program. Ambassadors are able to create customized landing
pages that operate as storefronts, to which they can add
“favorites,” and curate products around specific themes. From these
landing pages, individuals link directly to their social channels,
allowing them to utilize their platforms and voices effectively to
generate earnings from sales.
An initial soft-launch of Brand Ambassadors onboarded over 3,000
members and drew a waiting list of 10,000 applicants. During its
nascent period the program has rapidly become one of REVOLVE’s top
sources of traffic, generating incremental net sales, and yielding
dynamic data insights that will further inform the company’s
connection to, and understanding of, its customers and brands for
years to come.
Additional information on REVOLVE’s Brand Ambassador Program can
be found HERE.
REVOLVE Brand Ambassador Program
Overview
How it works:
Ambassadors register on REVOLVE’s homepage, and are vetted on a
case-by-case basis.
Once approved, Ambassadors share their favorite products by
linking to social channels via a customized landing page.
Commission on applicable sales can be paid in the form of cash
or REVOLVE shopping credits.
Who can join:
Initial qualifications have been established to create an open
framework with a balanced and diverse approach for members of our
community.
Evaluation considerations include, but are not limited to:
- Platform diversity (e.g. Instagram, YouTube, Tik Tok, Personal
Blog)
- High-quality visual approach to content
- History of engagement with followers
- Audience
A dedicated in-house team, under REVOLVE’s Brand Marketing
division will lead the vetting process.
REVOLVE Brand Ambassador
Incentives:
Additional incentives will be offered as part of REVOLVE’s
commitment to creating a rewarding and engaging experience for its
customers. These include, but are not limited to:
- Opportunity to collaborate with REVOLVE to curate your very own
X REVOLVE capsule collection. For Winner Selection, Ambassadors
will be placed in a tier (“Tier(s)”) based on their Instagram
following, which will be determined as of the end of the Contest
Period (Nov. 17, 2021 - May 16, 2022). The Tiers will be defined as
follows:
- Tier 1: Under 100,000 Instagram followers
- Tier 2: 100,000 to 500,000 Instagram followers
- Tier 3: 500,000 to 1 million Instagram followers
- Tier 4: 1+ million Instagram followers
- Participation in one of REVOLVE’s well-known experiential
marketing events
- Participation in exclusive Brand Ambassador events
- Clothing credits & exclusive product giveaways
About REVOLVE
Revolve Group (RVLV) is the next-generation fashion retailer for
Millennial and Generation Z consumers. As a trusted, premium
lifestyle brand, and a go-to online source for discovery and
inspiration, we deliver an engaging customer experience from a vast
yet curated offering of apparel, footwear, accessories, and beauty
styles. Our dynamic platform connects a deeply engaged community of
millions of consumers, thousands of global fashion influencers, and
hundreds of emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two complementary
segments, REVOLVE and FWRD, that leverage one platform. Through
REVOLVE, we offer an assortment of premium apparel and footwear,
accessories, and beauty products from emerging established and
owned brands. Through FWRD, we offer a highly curated assortment of
iconic and emerging luxury brands. For more information, visit
www.revolve.com.
Forward-Looking Statements
This press release contains ‘‘forward-looking statements” within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934 and the Private
Securities Litigation Reform Act of 1995. All statements other than
statements of historical or current fact included in this press
release are forward-looking statements, including but not limited
to statements about the anticipated impact of the Brand Ambassador
Program on our business and its effect on the fashion industry.
Forward-looking statements include statements containing words such
as “will,” “expect,” “anticipate,” “believe,” and similar
expressions intended to identify forward-looking statements. These
forward-looking statements are based upon our current expectations.
Forward-looking statements involve risks and uncertainties, and
actual results or outcomes and the timing of events could differ
materially from those anticipated in such forward-looking
statements as a result of these risks and uncertainties, which
include, without limitation, risks related to [the continued impact
of the COVID-19 pandemic; demand for our products; general economic
conditions; our ability to react to customers in a cost effective
manner; the strength of our brand; competition; system
interruptions; our ability to fulfill orders;] and other risks and
uncertainties included under the caption “Risk Factors” and
elsewhere in our filings with the Securities and Exchange
Commission, including, without limitation, our Quarterly Report on
Form 10-Q for the quarter ended September 30, 2021. You are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
All forward-looking statements are qualified in their entirety by
this cautionary statement, and we undertake no obligation to revise
or update any forward-looking statements to reflect events or
circumstances after the date hereof.
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version on businesswire.com: https://www.businesswire.com/news/home/20211117005452/en/
Media Relations: Meghan Murray-Merriman |
meghan.murraymerriman@revolve.com
Investor Relations Contact: Erik Randerson, CFA| IR@revolve.com
| 1-562-677-9513
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