The world-famous holiday event celebrates its
95th anniversary with a special drop of 9,500 free NFT artworks
featuring iconic balloons from its rich legacy in support of
Make-A-Wish®
A special charitable auction of 10 Epic Macy’s
Parade NFTs begins Friday, November 19 at macys.com/NFT
The limited-edition free Macy’s Parade NFTs
Launch on Thursday, November 25
For every generation, the iconic Macy’s (NYSE:M) Thanksgiving
Day Parade® creates lasting memories that touch millions. In
celebration of its 95th march, the magic of the Macy’s Parade will
take on new form, as one-of-a kind digital collectibles with the
launch of 9,510 limited edition NFTs (Non-Fungible Token) powered
by Sweet. Featuring balloons from the Parade’s nine-decade legacy,
the NFTs will support Make-A-Wish® with a special auction and
after-market donations set to benefit the organization.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211119005478/en/
“As we celebrate our rich legacy, 95 years in the making, we
were struck by the unique place the Parade holds in pop culture,
always evolving and reflecting the greatest characters and artists
of each generation,” said Will Coss, Executive Producer of Macy’s
Thanksgiving Day Parade. “To celebrate that history, we created art
in a new form through NFTs that would bring the magic of the Parade
to a new generation while raising funds for our partner
Make-A-Wish.”
Designed by REOMETRY, a digital agency led by NFT artists REO
and Seth Brown, the NFTs are based on Macy’s archival and creative
content. The generative artworks will feature one of ten Macy’s
balloons, covering legacy characters and ornamental figures that
have appeared over the course of the Parade’s 95-year history, from
the late 1920s through today.
To kick-off the celebration, a special auction will begin on
Friday, November 19, featuring 10 Epic Macy’s Parade NFTs, which
are unique 1 of 1 designs. The Macy’s Parade NFT auction launches
on Friday, November 19 at 12:00 AM ET and runs through Tuesday,
November 30 at 11:59 PM ET. Accessible via macys.com/NFT, 100
percent of the proceeds generated from the auction of these 10 Epic
digital collectibles will benefit Make-A-Wish. In addition, Macy’s
has structured the smart contracts of each Macy’s Parade NFT such
that any sale of a Macy’s Parade NFT in the after-market on
compatible marketplaces will generate an additional 10 percent
donation to Make-A-Wish.
Parade fans nationwide, will have the opportunity to secure and
claim one of the free Macy’s Parade generative NFTs beginning on
Thursday, November 25 at approximately 10:00 AM ET, as they enjoy
the 95th Annual Macy’s Thanksgiving Day Parade, live in New York
City or viewing in homes nationwide. The free NFTs will be
available on a first-come, first-served basis. As fans claim their
NFTs they will also have the opportunity to enter a sweepstakes to
win $10,000 (See macys.com/NFT for official entry rules and
regulations. No purchase or claim to an NFT collectible is
necessary to enter. Sweepstakes ends on Tuesday, November 30 at
11:59 PM ET).
Powered by Sweet’s consumer-first NFT platform and built atop
the sustainable Polygon blockchain, these NFTs will be
carbon-neutral and easy for all Parade fans to collect, trade and
sell. If NFT owners decide to sell their Macy’s Parade NFTs in the
NFT after-market on compatible marketplaces, 10 percent of any
sales generated will be donated to Make-A-Wish, in perpetuity. This
means that any time one of these unique 1 of 1 NFTs are sold, a 10
percent residual fee from the sale price will automatically be
donated to Make-A-Wish. By employing NFT technology in this way,
Macy’s is forging a path of charitable contributions that goes far
beyond what traditional methods can achieve. The 9,500-piece free
generative Macy’s Parade NFTs will be distributed to Parade fans
randomly and will come in various degrees of rarity including
Classic, Rare, or Ultra Rare.
The Macy's Parade NFT initiative was produced by Macy's in
partnership with media agency Spark Foundry and Sweet.
The 95th Annual Macy’s Thanksgiving Day Parade, live from New
York City, airs on NBC & Telemundo on Thursday, November 25
from 9:00 AM – Noon, in all time zones, and can be streamed on
Peacock®. For information on the annual holiday spectacle visit
macys.com/parade and follow the conversation by following @macys on
various social platform or get involved in the conversation with
#macysparade.
About Macy’s
For more than 160 years, Macy’s, the largest retail brand of
Macy’s, Inc., has served generations at every stage of their lives.
Through a digitally led shopping experience powered by macys.com,
our award-winning mobile app and a nationwide portfolio of stores,
Macy’s customers come to us for fashion, value, and high-quality
products. We are proud of our heritage and the unique role we play
in American culture and tradition. We celebrate occasions big and
small and have created decades of memorable experiences through
Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows
and celebrity appearances. With the collective support of our
customers and colleagues, Macy’s helps make a difference in every
market we serve, supporting local and national charities through
funding and volunteer service. With fashion, value and celebration
as our guide, Macy’s makes life shine brighter for our customers,
colleagues, and communities.
About Sweet
New York-based Sweet is a highly scalable, consumer-friendly,
and environmentally conscious Non-Fungible Token (NFT) platform
used by top consumer and entertainment brands worldwide. Sweet has
pioneered new, immersive, user-friendly NFT experiences enabling
clients to deliver highly gamified NFT experiences in-venue, on
mobile or at home, driving both revenue and consumer engagement.
For more information, please visit Sweet.io.
About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with
critical illnesses. We seek to bring the power of wishing to every
eligible child because each step of the wish journey can help
children build the physical and emotional strength they need to
fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish
is the world’s leading children’s wish-granting organization,
serving children in every community in the United States and in
nearly 50 countries worldwide. Together, generous donors,
supporters, staff and more than 30,000 volunteers across the U.S.
unite to deliver hope to wish kids and their families when they
need it most. Since 1980, Make-A-Wish has granted more than 500,000
wishes worldwide; more than 340,000 wishes in the U.S. and its
territories alone. For more information about Make-A-Wish America,
visit wish.org.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211119005478/en/
Macy’s External Communications Orlando Veras / Christine Olver
Nealon / Ryan Gannon EventMedia@macys.com
Macys (NYSE:M)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Macys (NYSE:M)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024