Macy’s Calls on Customers to Deliver 500,000 Letters in One Week to Push Goal to $2 Million for Annual Believe Campaign Benefitting Make-A-Wish®
29 Novembro 2021 - 5:42PM
Business Wire
From Sunday, Nov. 28 through Saturday, Dec. 4,
Macy’s will double its donation to Make-A-Wish, donating $2 for
every letter sent to Santa online or dropped off at Macy’s
stores
Macy’s (NYSE:M) will celebrate National Believe Week by doubling
its donation to Make-A-Wish as part of Macy’s annual Believe
letter-writing campaign. From the start of Believe campaign through
its final day on Dec. 24, for every letter sent to Santa online at
macys.com/believe or dropped off in Macy’s stores, Macy’s will
donate $1 to Make-A-Wish, up to $1 million. During National
Believe Week, from Sunday, Nov. 28 through Saturday, Dec. 4, Macy’s
has pledged $2 for each letter collected (taking the existing $1
million campaign goal to $2 million) to help children fighting
critical illnesses’ life-changing wishes come true.
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“Each holiday season, we are awed by the outpouring of support
from our customers and colleagues who write their letters to Santa
and help us raise millions of dollars for our friends at
Make-A-Wish,“ Sam Di Scipio, Macy’s senior director of corporate
communications, giving and volunteerism. “Through Macy’s Believe
campaign, we can grant wishes that renew hope and transform the
lives of children battling critical illnesses.”
In celebration of National Believe Week, Macy’s stores,
Make-A-Wish chapters and community partners across the country will
host letter-writing parties and encourage letter drop-offs. Now
more than ever, these letters to Santa can bring hope and joy to
wish kids who are isolated and some of the most vulnerable members
of our population.
For parents, educators and community leaders interested in
participating in National Believe Week, Macy’s Believe Teacher
& Parent Engagement Toolkit provides resources and lesson plans
to easily execute within the new environment of virtual learning.
These educational materials include letter writing guides, holiday
activities and more, offering fun and unique ways for children to
learn the importance of giving back to those in need.
This year, Macy’s will help grant wishes across the country,
including these three upcoming:
- December 1st in Baltimore, MD – 4-year-old Abi,
diagnosed with a blood disorder, wishes “to be on a Macy’s
billboard”
- December 17th in San Francisco, CA – 18-year-old Vivek,
diagnosed with leukemia, wishes “to design a t-shirt”
- December 17th in Baton Rouge, LA – 3-year-old Acadia,
diagnosed with a metabolic disorder, wishes “to restore her toy
collection after Hurricane Ida”
Since 2003, Macy’s has donated more than $137 million to
Make-A-Wish, including more than $25 million through the retailer’s
annual Believe campaign, helping grant more than 16,200 wishes and
impact more than 3.2 million people, including wish kids and their
families, volunteers, community groups, medical professionals and
more.
In addition to writing letters to Santa, find writing guides,
local wish stories and more at macys.com/believe. Join the
conversation on social by tagging @macys, @makeawish and
#MacysBelieve.
For Believe campaign photos and b-roll footage, click here.
About Macy’s
For more than 160 years, Macy’s, the largest retail brand of
Macy’s, Inc., has served generations at every stage of their lives.
Through a digitally led shopping experience powered by macys.com,
our award-winning mobile app and a nationwide portfolio of stores,
Macy’s customers come to us for fashion, value, and high-quality
products. We are proud of our heritage and the unique role we play
in American culture and tradition. We celebrate occasions big and
small and have created decades of memorable experiences through
Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows
and celebrity appearances. With the collective support of our
customers and colleagues, Macy’s helps make a difference in every
market we serve, supporting local and national charities through
funding and volunteer service. With fashion, value and celebration
as our guide, Macy’s makes life shine brighter for our customers,
colleagues, and communities.
About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with
critical illnesses. We seek to bring the power of wishing to every
eligible child because each step of the wish journey can help
children build the physical and emotional strength, they need to
fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish
is the world’s leading children’s wish-granting organization,
serving children in every community in the United States and in
nearly 50 countries worldwide. Together, generous donors,
supporters, staff and more than 30,000 volunteers across the U.S.
unite to deliver hope to wish kids and their families when they
need it most. Since 1980, Make-A-Wish has granted more than 500,000
wishes worldwide; more than 340,000 wishes in the U.S. and its
territories alone. For more information about Make-A-Wish America,
visit wish.org.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211129005705/en/
Lauren Vocelle Phillips – Macy’s External Communications,
lauren.vocelle@macys.com Carolyn Ng Cohen – Macy’s External
Communications, carolyn.ng@macys.com
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