Blue Apron Now Available with Amazon Alexa
02 Dezembro 2021 - 11:05AM
Business Wire
Customers Can Prepare Their Favorite Recipe or
Order a Meal Kit Using Their Alexa-Enabled Device
Blue Apron (NYSE: APRN) recipes are now available with Amazon
Alexa, allowing for easier home cooking and more culinary
exploration. Customers can prepare their Blue Apron Two-Serving and
Four-Serving recipes with hands-free instructions on Alexa-enabled
devices. In addition, individuals with Echo Show devices have the
option to order select Blue Apron meal kits, no subscription
required.
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Blue Apron meal kits are now available on
all Alexa-enabled devices. (Photo: Business Wire)
“We continue to add more product flexibility that addresses our
customers’ diverse cooking interests and desire for unique flavors.
Through this collaboration, Alexa customers in the United States
can now prepare our delicious recipes in a new and convenient way,”
said Dani Simpson, Blue Apron’s Chief Marketing Officer. “This is
just the start of our work with Alexa as we look forward to
expanding this partnership in 2022.”
Blue Apron continues to look for ways to bring more convenience
and ease to its customers’ cooking experiences, and the
collaboration with Alexa helps expand on those efforts. The
cook-along feature on Alexa-enabled devices allows customers to
follow step-by-step recipe instruction prompts, with the option to
set the pace for a seamless cooking experience.
In addition, a selection of meal kits is available to order each
week and feature a variety of Blue Apron favorites, including their
Wellness offerings, Quick & Easy Family recipes, Butcher
Bundles, Meal Prep and more.
“Our current work with Alexa, along with our plans to expand our
partnerships throughout 2022, are part of our efforts to
substantially grow our customer connections, which we expect to be
a key contributor to increasing our engagement and retention
rates,” continued Simpson.
The collaboration with Alexa is part of Blue Apron’s plan to
double the number of its partnerships in 2022, while continuing to
invest in current brand and acquisition partners.
To learn more about the benefits of cooking Blue Apron with
Alexa, visit cook.ba/amazonalexa.
About Blue Apron Blue Apron’s vision is “better living
through better food.” Launched in 2012, Blue Apron offers fresh,
chef-designed recipes that empower home cooks to embrace their
culinary curiosity and challenge their abilities to see what a
difference cooking quality food can make in their lives. Through
its mission to spark discovery, connection and joy through cooking,
Blue Apron continuously focuses on bringing incredible recipes to
its customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
Forward-Looking Statements This press release includes
statements concerning Blue Apron Holdings, Inc. and its future
expectations, plans and prospects that constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. For this purpose, any statements contained
herein that are not statements of historical fact may be deemed to
be forward-looking statements. In some cases, you can identify
forward-looking statements by terms such as "may," "should,"
"expects," "plans," “forecasts,” "anticipates," "could," "intends,"
"target," "projects," "contemplates," "believes," "estimates,"
"predicts," "potential," or "continue," or the negative of these
terms or other similar expressions. Blue Apron has based these
forward-looking statements largely on its current expectations and
projections about future events and financial trends that it
believes may affect its business, financial condition and results
of operations. These forward-looking statements speak only as of
the date of this press release and are subject to a number of
risks, uncertainties and assumptions including, without limitation,
the company’s ability to double its partnerships in 2022 and
continue to invest in current brand and acquisition partners as
part of its efforts to substantially grow its customer connections
and increase customer engagement and retention rates; the company’s
ability, including the timing and extent, to successfully support
the acceleration and execution of its growth strategy (including
the ability to successfully increase marketing and technology
improvements on the company’s planned timeline), cost-effectively
attract new customers and retain existing customers, including its
ability to sustain any increase in demand resulting from both its
growth strategy and the COVID-19 (coronavirus) pandemic, and its
ability to continue to expand direct-to-consumer product offerings,
and to execute operational efficiency practices; changes in
consumer behaviors that could lead to declines in demand, including
as the COVID-19 pandemic’s impact on consumer behaviors such as
travel and dining out, continues to taper; its ability to maintain
and grow the value of its brand and reputation; general changes in
consumer tastes and preferences or in consumer spending, including
as a result of inflation or other negative economic factors,
whether as a result of the COVID-19 pandemic or otherwise; its
ability to comply with modified or new laws and regulations
applying to its business or the impact that such compliance may
have on its business; its ability to obtain and maintain
intellectual property protection; and other risks more fully
described in the company’s Annual Report on Form 10-K for the year
ended December 31, 2020 filed with the SEC on February 23, 2021,
the company’s Quarterly Report on Form 10-Q for the quarter ended
March 31, 2021 filed with the SEC on May 6, 2021, the company’s
Quarterly Report on Form 10-Q for the quarter ended June 30, 2021
filed with the SEC on August 3, 2021, the company’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2021 filed
with the SEC on November 9, 2021, and in other filings that the
company may make with the SEC in the future. The company assumes no
obligation to update any forward-looking statements contained in
this press release as a result of new information, future events or
otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20211202005586/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Investor Joseph Jaffoni, Richard Land, James Leahy JCIR
aprn@jcir.com or 212-835-8500
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