The latest donation of $320,000 from Always
gives 1,500 girls access to YMCA sports programs to
#KeepHerPlaying
Always has teamed up with the YMCA to create the Always Sports
Grant, a new fund providing 1,500 girls access to sports programs
in ten states across the country. Sports are a critical way for
girls to gain confidence and life-skills that help them later in
life. With nearly one in two girls dropping out of sports at
puberty, the grants will further Always’ mission to
#KeepHerPlaying.
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This latest donation comes off the back of the Always
#KeepHerPlaying campaign, where Always teamed up with Olympic and
professional athletes including Elena Delle Donne and Jessica
McDonald who credit playing sports during puberty as a key enabler
of their success.
“Growing up, basketball enabled me to be confident, while also
teaching me lifelong skills like teamwork, resilience and the
importance of hard work to achieve a goal,” said Delle Donne. “I
attribute my success on the court and as a small business owner to
those life lessons.”
The Always Sports Grant will give at-risk girls between the ages
of 10 and 18 access to a season of youth sports including soccer,
basketball, swim team, gymnastics, volleyball, or any other sport
offered by the local YMCA. Grants will be provided to YMCA chapters
in Phoenix, Ariz., Houston, Texas, Dallas, Texas, Portland, Maine,
Charleston, W.Va., New York, N.Y., Jacksonville, Fla., Tampa, Fla.,
Philadelphia, Pa. and Des Moines, Iowa.
“With more than 500,000 children and teens across the country
participating in our youth sports programs each year, the Y
understands how important sports and playtime are to a child’s
development,” said Suzanne McCormick, president and chief executive
officer, YMCA of the USA. “Generous partners like Procter and
Gamble’s Always make it possible for YMCAs to deliver these vital
programs to kids who otherwise wouldn’t have the opportunity to
participate. We are especially grateful for this partnership, which
will make a meaningful difference in the lives of countless girls
in Y communities as we encourage them to play sports.”
In addition to this donation to the YMCA, Always donated
$500,000 to Women’s Sports Foundation Grantees earlier this year.
The previous donation was used to support ten grassroots
organizations across the country that further the #KeepHerPlaying
cause, including Angel City Sports (Los Angeles, Calif.), Biltmore
Preparatory Academy (Phoenix, Ariz.) and the Boys and Girls Club of
Benton County (Bentonville, Ark.).
Always’ research found that girls drop out of sports
predominantly because they felt the need to focus on other things.
Other key reasons included no longer finding it fun (23%), and not
feeling good enough (19%).1 Always is committed to helping build a
society that tackles these issues and raises up female athletes to
#KeepHerPlaying, so that all girls can build confidence through
sports.
“It is essential that we as a society understand and share our
own experiences of the benefits sports have outside of physical
fitness and competition,” said Jennifer Davis, President, Global
Feminine Care at Procter & Gamble. “Sports were an integral
part of my scholastic experience, and they shaped my leadership
philosophy. I’m not alone: 75% of people believe playing sports
during puberty has a positive impact on their future career, yet
nearly half of girls in the U.S. drop out of sports during puberty.
I’m so proud of the work Always has done this year to
#KeepHerPlaying. In partnership with female athletes, trailblazing
women, and several of our valued retailer partners, we rallied
society to support girls in sports. We have channeled funds to
groups including YMCA and Women Sports Foundation to help thousands
of girls stay in the game.”
To learn more about the campaign, go to
Always.com/KeepHerPlaying.
About Always
Always® , the world's leader in menstrual protection, offers a
wide range of pads, wipes and liners designed to fit different body
types, period flows and preferences. For over 35 years, Always has
been empowering millions of girls globally through puberty and
confidence education, providing products to those in need and
tackling societal barriers to their confidence through the Always
#LikeAGirl movement. Together, Always believes we can create
a world where neither periods nor gender get in the way of young
people reaching their full potential. Please visit always.com for
more information.
About P&G’s 2,021 Acts of Good in 2021
At P&G, supporting our communities, fostering equality and
inclusion, and protecting the planet is embedded in how we do
business. We believe we have a responsibility to help improve
everyday life — through the products we create and the positive
impact our brands and Company can have. Under our Lead with Love
campaign, P&G and its brands like Always have committed to
2,021 acts of good this year.
About the YMCA
Driven by its founding mission, the Y has served as a leading
nonprofit committed to strengthening community for more than 175
years. The Y empowers everyone, no matter who they are or where
they’re from, by ensuring access to resources, relationships, and
opportunities for all to learn, grow and thrive. By bringing
together people from different backgrounds, perspectives and
generations, the Y’s goal is to improve overall health and
well-being, encourage active participation in sports, ignite youth
empowerment and demonstrate the importance of connections in and
across 10,000 communities nationwide. ymca.net
1One Poll, 2021. Quantitative nationally representative U.S.
sample. n=3000.
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Talya Laster talya.laster@mslgroup.com
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