Upwork and Celebrity Chef Kristen Kish Partner to Release Culinary Journal for Kids
09 Dezembro 2021 - 11:00AM
Business Wire
Children’s book created with the help of
freelancers features cooking experiments to encourage
self-expression and self-reflection through the art and play of
cooking
Upwork (NASDAQ: UPWK), the world’s work marketplace that
connects businesses with independent talent, and celebrity chef
Kristen Kish today unveiled It’s All in the Sauce: Bringing Your
Uniqueness to the Table, a guided culinary journal for kids with a
social mission of supporting the mental health of LGBTQ+ youth.
This collaboration is part of Upwork CoLab, a brand partnership
program that gives independent talent an opportunity to work on
innovative and meaningful projects with renowned brands,
entrepreneurs, and thought leaders.
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Upwork and Celebrity Chef Kristen Kish
Partner to Release Culinary Journal for Kids (Graphic: Business
Wire)
Kristen Kish is a Korean-born American chef best known for
winning the tenth season of Bravo’s Top Chef competition. She is
the executive chef and partner at Arlo Grey, and co-hosts Fast
Foodies on TruTV.
Through Upwork CoLab, Kish partnered with an experienced writer,
illustrator, and viral marketer to bring her passion project to
life—a cookbook for kids to help them identify their creative voice
and celebrate their uniqueness through a series of open-ended
cooking experiments. A new web series provides a behind-the-scenes
look as Kish interviews, hires, and works with her diverse team of
freelancers to make this mission-driven project a reality.
Proceeds from the culinary journal will go to WhatsintheMirror?,
a nonprofit organization that provides mental health support and
suicide prevention awareness for communities of color through art,
advocacy, and affirming care.
“I grew up struggling with my identity and place in the world,
and it wasn't until I embraced my own identity and uniqueness that
things really started to take off for me. I’m extremely passionate
about helping others do the same,” said Kish. “By collaborating
with Upwork, I’ve been able to form a dream team of talented
freelancers to bring this project to life. This experience has
proved the power of working with independent talent, and the
endless opportunities that are made available through Upwork’s
incredible network of freelancers. I’m so excited to share this
book with the world.”
“We’re thrilled to have collaborated with Kristen Kish, an
incredible partner with a passion for helping children navigate the
complexities behind self-identity, on such an impactful project,”
said Lisa Edwards, senior director of brand marketing at Upwork.
“This culinary journal for kids, which raises funds for What’s in
the Mirror, is just another example of how independent talent and
clients on Upwork can come together around a shared passion and
purpose to produce meaningful outcomes.”
“As someone who has built a business and brand on instilling
confidence and pride in children through storybooks, this project
was an absolute dream come true,” said co-author Thomishia Booker.
"I love that the series is intimate and allows a look inside our
creative process as a team. I began freelancing in order to gain
control over my career and embrace my passions without compromise,
and Upwork has enabled me to do that through this collaboration
with Kristen Kish.”
It’s All in the Sauce is available today for purchase
here.
About Upwork
Upwork is the world’s work marketplace that connects businesses
with independent talent. We serve everyone from one-person startups
to 30% of the Fortune 100 with a powerful, trust-driven platform
that enables companies and freelancers to work together in new ways
that unlock their potential. Our talent community earned over $2.5
billion on Upwork in 2020 across more than 10,000 skills in
categories including website & app development, creative &
design, customer support, finance & accounting, consulting, and
operations. Learn more at www.upwork.com and join us on LinkedIn,
Twitter, Facebook, Instagram, and Tik Tok.
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version on businesswire.com: https://www.businesswire.com/news/home/20211209005179/en/
Elisabeth Copper press@upwork.com
Upwork (NASDAQ:UPWK)
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