Offering Will Be Part of Blue Apron’s New
Loyalty Program
Blue Apron (NYSE:APRN) announced today plans for a Blue Apron
Aspiration Zero Card, a co-branded credit card created in
collaboration with Aspiration, which offers its cardholders rewards
to help fight the climate crisis. A first for the meal-kit
industry, the Blue Apron Aspiration Zero Card will reward
cardmembers on qualifying purchases made at BlueApron.com and on
the Blue Apron mobile app, as well as extend benefits currently
available to all Aspiration Zero Card customers.
“As we kick off our tenth anniversary in 2022, we want to
recognize our best and most loyal customers—some who have been with
us since we shipped our first box,” said Dani Simpson, Blue Apron’s
Chief Marketing Officer. “Customers who use the Blue Apron
Aspiration Zero Card on qualified purchases will receive cash back
benefits along with an opportunity to help make a difference in the
world around them.”
Aspiration creates its products and services to build climate
change-fighting action into cardmembers’ daily routine by making it
easy, automated and engaging.
By using the Blue Apron Aspiration Zero Card, customers will be
able to offset a part of their carbon footprint. With every
qualifying purchase made on a Blue Apron Aspiration Zero Card,
Aspiration will plant a tree and let users plant an additional tree
by rounding up purchases to the nearest dollar.
“This first-of-its-kind partnership in the meal-kit industry
showcases the alignment of the Aspiration and Blue Apron visions,”
said Andrei Cherny, Aspiration’s Chief Executive Officer. “We
couldn't be happier to partner with Blue Apron around not only
rewarding their customers financially, but also helping those
customers have a positive and effortless impact on the
environment.”
In addition to providing credit card services, Aspiration
intends to commit to promote Blue Apron to its customers.
This offering, when launched, will be part of Blue Apron’s new
loyalty program as it continues to provide its customers with new,
exciting partnerships. Blue Apron is in discussions with additional
partners to provide its customers with other benefits and expects
to launch other new programs in 2022.
About Blue Apron Blue Apron’s vision is “better living
through better food.” Launched in 2012, Blue Apron offers fresh,
chef-designed recipes that empower home cooks to embrace their
culinary curiosity and challenge their abilities to see what a
difference cooking quality food can make in their lives. Through
its mission to spark discovery, connection and joy through cooking,
Blue Apron continuously focuses on bringing incredible recipes to
its customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
About Aspiration Partners, Inc. Aspiration is a leading
platform to help people and businesses put automated sustainable
impact into their hands and integrate it into their daily lives.
Aspiration Partners, Inc. is a certified B Corp. For more
information, visit Aspiration.com or Aspiration.com/business.
Aspiration recently entered into a merger agreement with
InterPrivate III Financial Partners Inc. (NYSE:IPVF), a publicly
traded special purpose acquisition company, which, upon closing,
will result in Aspiration becoming a listed company as a Public
Benefit Corporation, building on Aspiration’s existing commitments
to generate social and public good and operate in a responsible and
sustainable manner.
The Aspiration Zero Mastercard® is issued by Beneficial State
Bank pursuant to license by Mastercard International Incorporated.
Mastercard is a registered trademark, and the circles design is a
trademark of Mastercard International Incorporated. Beneficial
State Bank, Member FDIC© 2021.
Forward-Looking Statements This press release includes
statements concerning Blue Apron Holdings, Inc. and its future
expectations, plans and prospects that constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. For this purpose, any statements contained
herein that are not statements of historical fact may be deemed to
be forward-looking statements. In some cases, you can identify
forward-looking statements by terms such as "may," "should,"
"expects," "plans," “forecasts,” "anticipates," "could," "intends,"
"target," "projects," "contemplates," "believes," "estimates,"
"predicts," "potential," or "continue," or the negative of these
terms or other similar expressions. Blue Apron has based these
forward-looking statements largely on its current expectations and
projections about future events and financial trends that it
believes may affect its business, financial condition and results
of operations. These forward-looking statements speak only as of
the date of this press release and are subject to a number of
risks, uncertainties and assumptions including, without limitation,
the company’s ability to enter into a definitive agreement relating
to the planned co-branded credit card and to launch the co-branded
credit card on the contemplated terms, if at all; its ability to
launch and expand its new loyalty program, its ability execute on
its ESG initiatives, its plans to enter into additional
partnerships and implement new customer benefits on the expected
timeframe, if at all; the company’s ability, including the timing
and extent, to successfully support the acceleration and execution
of its growth strategy (including the ability to successfully
increase marketing and technology improvements on the company’s
planned timeline), cost-effectively attract new customers and
retain existing customers, including its ability to sustain any
increase in demand resulting from both its growth strategy and the
COVID-19 (coronavirus) pandemic, and its ability to continue to
expand direct-to-consumer product offerings, and to execute
operational efficiency practices; changes in consumer behaviors
that could lead to declines in demand, including as the COVID-19
pandemic’s impact on consumer behaviors such as travel and dining
out, continues to taper; its ability to maintain and grow the value
of its brand and reputation; general changes in consumer tastes and
preferences or in consumer spending, including as a result of
inflation or other negative economic factors, whether as a result
of the COVID-19 pandemic or otherwise; its ability to comply with
modified or new laws and regulations applying to its business or
the impact that such compliance may have on its business; its
ability to obtain and maintain intellectual property protection;
and other risks more fully described in the company’s Annual Report
on Form 10-K for the year ended December 31, 2020 filed with the
SEC on February 23, 2021, the company’s Quarterly Report on Form
10-Q for the quarter ended March 31, 2021 filed with the SEC on May
6, 2021, the company’s Quarterly Report on Form 10-Q for the
quarter ended June 30, 2021 filed with the SEC on August 3, 2021,
the company’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2021 filed with the SEC on November 9, 2021, and in
other filings that the company may make with the SEC in the future.
The company assumes no obligation to update any forward-looking
statements contained in this press release as a result of new
information, future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211215006085/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Sehrish Sayani Aspiration press@aspiration.com
Investors investor.relations@blueapron.com
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