Zynga and Forte Announce Strategic Partnership to Drive Rapid Development, Create More Economic Opportunities for Players in Blockchain Gaming
21 Dezembro 2021 - 11:12AM
Business Wire
Partnership Allows Integration of New
Blockchain Technologies, Scalable In-Game Player Economies in
Fast-Evolving Blockchain Games Market
Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, and Forte, a leading developer of blockchain
solutions for game publishers, announced they have formed a
strategic alliance to promote and pursue the exciting opportunities
in the blockchain games market, including leveraging Zynga’s
intellectual property, brand and community to develop blockchain
games that are fun and enduring.
The games industry today is the largest form of entertainment
globally—larger than film and music combined—entertaining nearly 3
billion players and generating over $180 billion in annual revenue.
Zynga and Forte believe that the evolution of blockchain technology
and non-fungible tokens (NFTs) is creating new economic and
creative opportunities for game developers, their partners and
players.
“Our goal is to bring a new level of quality and fun into Web3
and blockchain games, while also providing a safe and trusted
ecosystem that will keep our valued players and communities
entertained for years to come,” said Matt Wolf, Vice President of
Blockchain Gaming at Zynga. “We’re excited to partner with Forte
because of the team’s long‐term vision and approach to blockchain
solutions and web3 development.”
“We are proud to partner with Zynga as we look to advance the
blockchain gaming ecosystem in a responsible way that will engage
and benefit gamers, and provide them more economic opportunities.
We have built the Forte platform with best-in-class
interoperability mechanics and compliance measures in our
continuing efforts to bring safety, stability and trust to both
developers and players,” said Forte co-founder and CEO Josh
Williams. “Zynga is a renowned leader and brand within mobile
games; we are honored to be a part of this partnership to further
our goal of promoting and creating a transformative experience
where players can unlock and capture new forms of value and
property rights within the games they enjoy.”
The specific terms of the partnership have not been
disclosed.
ABOUT ZYNGA INC.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. With massive global
reach in more than 175 countries and regions, Zynga has a diverse
portfolio of popular game franchises that have been downloaded more
than four billion times on mobile including CSR RacingTM, Empires
& PuzzlesTM, FarmVilleTM, Golf RivalTM, Hair ChallengeTM, Harry
Potter: Puzzles & SpellsTM, High Heels!TM, Merge Dragons!TM,
Merge Magic!™, Queen BeeTM, Toon Blast™, Toy Blast™, Words With
FriendsTM and Zynga PokerTM. With Chartboost, a leading mobile
advertising and monetization platform, Zynga is an industry-leading
next-generation platform with the ability to optimize programmatic
advertising and yields at scale. Founded in 2007, Zynga is
headquartered in California with locations in North America, Europe
and Asia. For more information, visit www.zynga.com or follow Zynga
on Twitter, Instagram, Facebook or the Zynga blog.
ABOUT FORTE
Forte is a leading provider of blockchain solutions for game
publishers. Its end-to-end platform enables the emergence of
community economics, a system where the interests of game
developers and players are aligned, leading to healthier,
sustainable game communities. The team is composed of longtime
industry members (Unity, ngmoco, Riot Games, Electronic Arts, Sony,
and Rockstar Games, among others), and is currently working with
over 40+ acclaimed game developers from across the industry to
reimagine the economics of games. For more information, visit
www.forte.io
FORWARD-LOOKING STATEMENTS
This release contains forward-looking statements relating to a
strategic alliance and future business plans and initiatives,
including the development of non-fungible token (NFT) and
blockchain–based products, the integration of NFT and
blockchain-based technologies within our products, customer
adoption and the growth potential of blockchain and related
technologies and services, our ambitions related to ownership of
blockchain-based digital goods, our ability to innovate with
emerging platforms and technologies, and our ability to balance
security, inclusivity and environmental considerations in these
efforts. Forward-looking statements often include words such as
“will,” “expect,” “plan,” “intend,” and statements in the future
tense are generally forward-looking. The achievement or success of
the matters covered by such forward-looking statements involves
significant risks, uncertainties and assumptions. Undue reliance
should not be placed on such forward-looking statements, which are
based on information available to us on the date hereof. We assume
no obligation to update such statements. More information about
these risks, uncertainties and assumptions is or will be described
in greater detail in our public filings with the Securities and
Exchange Commission (the “SEC”), copies of which may be obtained by
visiting our Investor Relations website at
http://investor.zynga.com or the SEC’s website at www.sec.gov.
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version on businesswire.com: https://www.businesswire.com/news/home/20211221005060/en/
Kenny Johnston 602-999-1890
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