Gannett Announces TicketSmarter as Ticket Provider
22 Dezembro 2021 - 11:00AM
Business Wire
Product and content integrations will bring
ticket opportunities to national and local audiences across USA
TODAY NETWORK digital sites
Gannett Co., Inc. (NYSE: GCI) today announced an agreement with
TicketSmarter to provide USA TODAY NETWORK’s audience of more than
145 million monthly visitors the opportunity to purchase tickets
for concerts, sports and theatre events across the country. Before
the end of the year, TicketSmarter’s branding and ticket offerings
will be integrated across USATODAY.com, 250 local media sites, and
more than 70 vertical sports sites.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211222005075/en/
A first-of-its-kind agreement for both Gannett and
TicketSmarter, this deal will bring seamless ticketing integration
to Gannett’s sports and entertainment content, with the ability to
buy tickets directly from the content readers are already
consuming. This integration will allow readers to access
information about sports, entertainment and lifestyle events on USA
TODAY NETWORK sites that link to relevant performer profiles and
ticket availability on TicketSmarter’s site.
Gannett and the USA TODAY NETWORK are uniquely positioned to
reach a growing local audience and this partnership will connect
these readers directly to events happening within their local
communities. With integrations already underway, readers will
access tickets directly on article pages and drop-down menus across
Sports and Entertainment sites. “Buy Now” widgets within content
experiences and other integrations are planned for 2022.
“We believe that the future of ticketing is fast, easy and
fan-centric,” said Jeff Goodman, TicketSmarter CEO. “Through this
agreement with Gannett, we will be able to give consumers unmatched
access to our secondary resale marketplace so they can experience
the power and excitement of live events.”
TicketSmarter is a Kansas-based ticket resale marketplace
providing seats for more than 125,000 live events and 48 million
tickets for sale. TicketSmarter, a subsidiary of Digital Ally,
Inc., was started in 2010 as GoodyTickets by Heather and Jeff
Goodman. The company gives back to the community through its
charitable partners, donating one dollar of every transaction to
organizations including St. Jude Children’s Research Hospital, V
Foundation, and Quarterbacking Children’s Health Foundation.
“Across USA TODAY NETWORK’s hundreds of properties, we engage
daily with audiences that are passionate about music, sports,
theater and live events. The TicketSmarter partnership will provide
us with the ability to better serve our audiences with
opportunities to buy tickets to their favorite events,” said Chris
Pirrone, General Manager of the USA TODAY Sports Media Group. “We
value TicketSmarter’s commitment to giving back to local
communities by pledging to donate one dollar of every transaction
to charitable partners.”
The TicketSmarter website enables customers to search for event
listings by venues, teams, musical artists or theatre productions
and provides detailed seating charts and ticket availability. Each
purchase is covered by TicketSmarter’s 100% ticket guarantee.
ABOUT TICKETSMARTER
TicketSmarter helps customers from all walks of life experience the
power and excitement of live events by giving back through
children's charities and creating helpful partnerships. $1 from
every transaction will help our charitable partners, including St.
Jude Children's Research Hospital, V Foundation and the
Quarterbacking Children's Health Foundation. TicketSmarter is the
title sponsor of the TicketSmarter Birmingham Bowl with ESPN
Events. Additionally, TicketSmarter is the official ticket resale
partner of more than 40 minor league baseball clubs, 35 collegiate
conferences including the Pac-12 Conference and Big 10, and
300-plus universities nationwide. Each purchase is covered by
TicketSmarter's 100% ticket guarantee.
ABOUT GANNETT Gannett Co.,
Inc. (NYSE: GCI) is a subscription-led and digitally focused media
and marketing solutions company committed to empowering communities
to thrive. With an unmatched reach at the national and local level,
Gannett touches the lives of millions with our Pulitzer
Prize-winning content, consumer experiences and benefits, and
advertiser products and services. Our current portfolio of media
assets includes USA TODAY, local media organizations in 46 states
in the U.S., and Newsquest, a wholly owned subsidiary operating in
the United Kingdom with more than 120 local news media brands.
Gannett also owns the digital marketing services companies
ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are
marketed under the LOCALiQ brand, and runs the largest media-owned
events business in the U.S., USA TODAY NETWORK Ventures. To connect
with us, visit www.gannett.com.
ABOUT USA TODAY NETWORK USA
TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the largest
local-to-national media organization in the country, powered by our
award-winning newsrooms and marketing solutions business. With deep
roots in local communities spanning the U.S. with more than 250
local media brands, plus USA TODAY, we engage more than 145 million
people every month through a diverse portfolio of multi-platform
content offerings and experiences. For more information, visit
www.gannett.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211222005075/en/
Jeff Goodman TicketSmarter jeff@ticketsmarter.com (913)
333-3650
Stephanie Tackach Gannett Stackach@gannett.com (212)
715-5490
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