POTTERY BARN KIDS COLLABORATES WITH THE LEGO GROUP ON EXCLUSIVE HOME FURNISHINGS COLLECTION
06 Janeiro 2022 - 10:55AM
Business Wire
Now Available
Online at PotteryBarnKids.com
Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, today debuts the ‘LEGO® x Pottery Barn
Kids’ collaboration. Designed in partnership with the LEGO Group,
the collection of bedding, rugs and decorative accessories is
rooted in the brands’ shared values of creativity and learning. The
LEGO Group inspires and develops the builders of tomorrow, and the
design partnership brings an artistic interpretation of the LEGO
brand’s beloved icons and colorful bricks to children’s home
furnishings for the first time.
“The LEGO Group’s brand values are what made them such a natural
partner for Pottery Barn Kids,” said Allison Spampanato, Senior
Vice President of Design for Pottery Barn Kids. “With this
collection, we’ve created high-quality and thoughtful products,
designed with care for people and the planet, that inspire
creativity and imagination at home.”
The collaboration is designed with bright and playful prints
featuring classic LEGO bricks and LEGO icons for children’s rooms
and play spaces. Each piece was created to inspire families in
their lives at home, celebrate cheerful color and encourage
self-expression.
“The foundation to our brands coming together is our shared
belief that only the best is good enough. We loved seeing the LEGO
design principles of playful and iterative storytelling woven into
the beautifully crafted Pottery Barn Kids pieces. We look forward
to this collection unleashing creativity and fun in children’s
rooms, as it did within our teams when they came together to work
on it,” said Satwik Saraswati, Design Director, LEGO Licensing
& Extended Line.
To learn more about the collection, visit
www.potterybarnkids.com/lego and join the conversation on social
media with @potterybarnkids.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT THE LEGO GROUP
The LEGO Group’s mission is to inspire and develop the builders
of tomorrow through the power of play. The LEGO System in Play,
with its foundation in LEGO bricks, allows children and fans to
build and rebuild anything they can imagine. The LEGO Group was
founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its
name derived from the two Danish words Leg Godt, which mean “Play
Well”. Today, the LEGO Group remains a family-owned company
headquartered in Billund. Its products are now sold in more than
130 countries worldwide. For more information: www.LEGO.com. LEGO,
its logo, the Minifigure and the brick and knob configuration are
trademarks of the LEGO Group. ©2022 The LEGO Group. All rights
reserved.
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20220106005136/en/
Molly Terrell Public Relations, Pottery Barn Kids
MTerrell@wsgc.com Lauren Sanchez Public Relations, Pottery Barn
Kids LESanchez1@wsgc.com
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