Zynga Rings in the Lunar New Year With StarLark’s Golf Rival
28 Janeiro 2022 - 11:00AM
Business Wire
Prominent Golf
Title Introduces New Course and a Portfolio of In-game Events to
Celebrate Year of the Tiger
Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, announced that StarLark, a subsidiary of Zynga Inc.
and the developer of Golf Rival, the fast-growing and second
largest mobile golf game in the world, is kicking off the Lunar New
Year, the Year of the Tiger, with a series of themed in-game events
set on a brand-new golf course.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220128005002/en/
Golf Rival Year of the Tiger (Photo:
Business Wire)
The events run from January 28 to February 9, 2022 and are
played at the new in-game fantasy course, Heavenly Waters. Set in
picturesque Guilin, a city in southern China that’s popular with
nature lovers and is praised by poets for its breathtaking scenery,
players can tee up their game on a festively decorated course
featuring sparkly water and sky lanterns, colorful dragons and
shiny fireworks to celebrate the Lunar New Year.
“The Lunar New Year is a wonderful time for friends and family
to unite through games,'' said Henry You, StarLark Founder and
General Manager. “With the new in-game events, the Golf Rival team
has captured the spirit of the Year of the Tiger in a playful way,
and we are excited to share these friendly competitions with our
players.”
Players can participate in two separate in-game events: the Red
Lantern Challenge, a 12-round Player-versus-Player (PvP) challenge,
and the Jade Dragon Tournament, an 18-hole single-player
challenge.
In the in-game Red Lantern Challenge, which starts on January
29, mobile golfers advance to the next round by defeating other
golfers, earning special prizes for each round they master. If
there is a draw in regulation play, a shootout round ports players
to a nocturnal golf course setting, where players get to celebrate
the new lunar year with celebratory firework displays and vibrant
red lantern ceremonies. Players that complete the challenge will be
rewarded with a variety of prizes such as a Diamond Treasure Box
and batwing clubs.
Golfers can hone their solo golf skills and measure their
progress in the Jade Dragon Tournament Challenge, which begins on
January 28. In both the Jade Dragon Tournament and the Red Lantern
Challenge, mobile golfers can use customized golf balls depicting
the emblems of “The Jade Dragon” and “The Pearl Tiger.” These
creatures, which are traditional symbols of Chinese Buddhism,
represent a balance of power with heavenly and earthly elements to
exemplify harmony. In the game, players can use them to achieve new
records and earn prizes such as coins and club cards as they get
the new year off to a strong start.
Editor’s note:
Key art and broadcast assets are available for use by clicking
here.
For additional information on the Lunar New Year in-game event,
please visit Golf Rival on Facebook.
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. With massive global
reach in more than 175 countries and regions, Zynga has a diverse
portfolio of popular game franchises that have been downloaded more
than four billion times on mobile including CSR Racing™, Empires
& Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry
Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge
Magic!™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga
Poker™. With Chartboost, a leading mobile advertising and
monetization platform, Zynga is an industry-leading next-generation
platform with the ability to optimize programmatic advertising and
yields at scale. Founded in 2007, Zynga is headquartered in
California with locations in North America, Europe and Asia. For
more information, visit www.zynga.com or follow Zynga on Twitter,
Instagram, Facebook or the Zynga blog.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220128005002/en/
Media Relations: Jenny Taylor jetaylor@zynga.com
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