CKE Restaurants Selects PAR Technology’s Punchh® for Customer Loyalty and Engagement
13 Abril 2022 - 8:30AM
Business Wire
ParTech, Inc. (PAR) a global restaurant technology company and
builder of a unified commerce cloud platforms for enterprise
restaurants today announced that its leading customer loyalty,
offers and engagement solution, Punchh, has been selected by CKE
Restaurants Holdings, Inc. (CKE) – the owner, operator and
franchisor of Carl’s Jr. and Hardee’s –to introduce an upgraded
digital loyalty program to all of their stores. Previously, CKE
Restaurants Holdings selected PAR’s Brink POS® software for their
corporate-owned restaurants and have been a longtime PAR hardware
customer as well.
CKE rolled out Punchh's enhanced loyalty solution in phases to
fully support both the Carl's Jr. and Hardee brands. The
implementation includes innovative new customer acquisition tools,
marketing campaign automation, integrated offers, and data
analytics. Additionally, Punchh’s loyalty technology integrates
directly into CKE’s unified digital commerce tech stack, which
includes the Olo ordering platform for online ordering and
delivery. Adding Punchh’s technology is the latest chapter in CKE’s
digital journey that kicked off with Olo in late 2020.
“We are very excited about how this partnership with PAR will
elevate our guest experience even further,” said Phil Crawford,
CKE’s Chief Technology Officer. “Punchh provides a convenient
solution to engage customers with their seamless in-store and
online interfaces, making it easier than ever to reach our guests
through multiple interconnected touchpoints. We look forward to
seeing our brands continue to grow and adapt to the technology that
is driving the restaurant industry’s success.”
CKE is the latest company to join Punchh’s rapidly growing
roster of global enterprise brands. During the last year and a half
alone, Punchh has gained more than 70 new customers including
brands such as Taco Bell, Blaze Pizza, El Pollo Loco and more.
“It’s wonderful to be expanding our long-term relationship with
CKE, with their selection of Punchh. A dynamic digital loyalty
program is a cornerstone for a successful food-service operator.
Coupled with our strategic hardware and software solutions, CKE is
creating a truly unified commerce system,” said PAR Technology CEO,
Savneet Singh. “We look forward to seeing our loyalty solution's
immediate and long-term impact on CKE’s brands systemwide.”
More than 200 global enterprise brands, including Yum! Brands
(NYSE: YUM), Denny’s (NASDAQ: DENN), TGI Friday’s, and Casey’s
(NASDAQ: CASY) rely on Punchh to grow revenue by building customer
relationships. To learn more about the Punchh Loyalty Offers and
Engagement Platform, visit partech.com.
About CKE Restaurants Holdings, Inc. CKE Restaurants
Holdings, Inc. ("CKE"), a privately held company based in Franklin,
Tennessee, runs and operates Carl's Jr. and Hardee's, two beloved
regional brands, known for one-of-a-kind premium and innovative
menu items such as 100 percent Black Angus Thickburgers®, Made from
Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US
and international footprint, Carl's Jr. Restaurants LLC and
Hardee's Restaurants LLC have over 3,900 franchised or
company-operated restaurants in 44 states and 42 foreign countries
and U.S. territories. For more information about CKE, please visit
www.ckr.com or its brand sites at www.carlsjr.com and
www.hardees.com.
About PAR Technology For more than 40 years, PAR’s (NYSE
Symbol: PAR) cutting-edge products and services have helped bold
and passionate restaurant brands build lasting guest relationships.
We are the partner enterprise restaurants rely on when they need to
serve amazing moments from open to close, during the most hectic
rush hours, and when the world forces them to adapt and overcome.
More than 100,000 restaurants in more than 110 countries use PAR’s
restaurant hardware, software, drive-thru, and back-office
solutions. With the recent acquisition of Punchh Inc., leading SaaS
based customer loyalty and engagement solutions provider, PAR has
become a Unified Commerce Cloud Platform for Enterprise
Restaurants. To learn more, visit www.partech.com or connect with
us on LinkedIn, Twitter, Facebook, and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220413005093/en/
Christopher R. Byrnes (315) 743-8376 chris_byrnes@partech.com,
www.partech.com
PAR Technology (NYSE:PAR)
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