U.S. Bank Launches Nation’s First Spanish-Language Voice Assistant for Banking
26 Abril 2022 - 9:00AM
Business Wire
We are making it easier and simpler for our Spanish-speaking
customers to bank digitally
U.S. Bank is the first financial institution in the United
States to offer an experience Spanish-speaking customers have never
had before: the ability to bank via mobile app in their preferred
language – just by speaking it.1
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U.S. Bank has launched Asistente
Inteligente de U.S. Bank™, a Spanish-language version of our
best-in-class Smart Assistant in the U.S. Bank Mobile App.
U.S. Bank has launched Asistente Inteligente de U.S. Bank™, a
Spanish-language version of our best-in-class Smart Assistant in
the U.S. Bank Mobile App. Smart Assistant is one of just two
banking voice assistants awarded Corporate Insight’s highest rating
of “Excellent,” and Asistente Inteligente has all the same features
and functionality as the popular English language version.
Customers who set their language preference to Spanish in the
U.S. Bank Mobile App will now be able to do dozens of things – like
check their balance and transactions, transfer and send money,
track their credit score, lock and unlock their card, make
payments, and quickly search for and complete many other functions
– just by talking into their smartphone in Spanish. And if they’d
prefer to text instead of talk, Asistente Inteligente supports that
too.1
“Asistente Inteligente is the first Spanish language virtual
assistant of its kind in the United States, offering
Spanish-speaking customers the very best digital banking tools from
U.S. Bank,” said Dominic Venturo, chief digital officer at U.S.
Bank. “This not only builds on U.S. Bank Access Commitment™, our
long-term approach to help diverse customers build wealth, but also
demonstrates our continued emphasis on putting customer experience
first, by creating new digital tools that enable them to bank
however, whenever and wherever is best for them.”
A standard of high quality
Asistente Inteligente was launched with the expertise of Spanish
speakers, and Hispanic employees in the U.S. Bank Nosotros Latinos
Business Resource Group helped test it, to ensure customers always
experience the proper language usage in its proper context. U.S.
Bank designers and developers took great care to ensure accuracy
and a consistent tone and nomenclature.
“Translation apps sometimes struggle to decipher words with more
than one meaning, such as ‘balance’ – are we talking about your
equilibrium or how much money is in your account?” said Richard
Weeks, head of conversational experiences and capabilities at U.S.
Bank. “Our software engineers solved for that through a hybrid
approach using smart technology, natural language processing and
real-time interpretation.”
By talking or texting with Asistente Inteligente, Spanish
speaking customers have an incredibly easy and simple way to
navigate the numerous features of the award-winning U.S. Bank
Mobile App.2 It’s part of the bank’s broader effort to provide
leading Spanish-language digital capabilities to Hispanic
customers.
“Sometimes language can be a barrier to accessing best-in-class
financial services, and U.S. Bank is focused on eliminating
barriers,” said Ramiro Padilla Klein, U.S. Bank vice president for
Hispanic segment strategy. “Asistente Inteligente is an innovative
first-in-the-industry technology, which shows Latino and Hispanic
Americans that we’re here for them. They can confidently ask
questions in their preferred language with this new financial
tool.”
Meeting diverse needs
Spanish is the second most-spoken language in the United States
- more than 13% of the population uses it, according to the U.S.
Census.
Service in Spanish is Hispanic customers’ second-highest
priority when choosing a bank, behind only branch location,
according to MRI-Simmons’ National Consumer Study.
When it comes to digital banking, mobile devices play a larger
role for Hispanic adults compared with white adults. A quarter of
Hispanics are “smartphone-only” internet users – meaning they own a
smartphone but don’t have traditional home broadband services,
according to a Pew Research Center survey. That is compared with
just 12% of white adults and 17% of Black adults.
“Asistente Inteligente is not only cutting-edge technology,”
Padilla Klein said, “but precisely the kind of technology Hispanic
Americans find particularly valuable.”
About U.S. Bank
U.S. Bancorp, with nearly 70,000 employees and $587 billion in
assets as of March 31, 2022, is the parent company of U.S. Bank
National Association. The Minneapolis-based company serves millions
of customers locally, nationally and globally through a diversified
mix of businesses: Consumer and Business Banking; Payment Services;
Corporate & Commercial Banking; and Wealth Management and
Investment Services. The company has been recognized for its
approach to digital innovation, social responsibility, and customer
service, including being named one of the 2022 World’s Most Ethical
Companies and Fortune’s most admired superregional bank. Learn more
at usbank.com/about.
_____________________________________________________________________________________
1. Some services may only be available in English. 2. Industry
benchmarking firm Keynova Group ranked U.S. Bank No. 1 for mobile
app in its Q1 2022 Mobile Banker Scorecard. Member FDIC.
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version on businesswire.com: https://www.businesswire.com/news/home/20220426005029/en/
David McCoy U.S. Bank Public Affairs & Communications
david.mccoy1@usbank.com 612-599-8815
US Bancorp (NYSE:USB)
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