Calix Adds Constant Contact as 4th Out-of-The-box Integration for Marketing Cloud in a Year, Making It Simple for Even the Smallest Broadband Provider To Excite Their Subscribers at Scale
10 Maio 2022 - 9:25AM
Business Wire
Thanks to the latest out-of-the-box integration
for Calix Marketing Cloud with the leading email platform for small
businesses, Constant Contact, even the smallest marketing team can
easily automate their tailored communications to build their brand
and improve engagement rates by as much as 200 percent
Calix, Inc. (NYSE: CALX) continues to deliver on its promise to
simplify and automate omnichannel marketing by launching an
out-of-the-box integration between Constant Contact and Calix
Marketing Cloud (Marketing Cloud). Adoption of the Calix Revenue
EDGE platform by broadband service providers (BSPs) has grown by
more than 90 percent over the last year. Armed with the full
platform, many BSPs are introducing breakthrough new services such
as home-network security and connected cameras. Thanks to Marketing
Cloud integrations with their favorite marketing automation
solutions, it is easier than ever for BSPs to find and engage
subscribers who might be interested in their new value proposition.
Constant Contact is one of the top email marketing platforms for
BSPs today. By incorporating real-time data and analytics from
Marketing Cloud into their marketing campaigns, any BSP can easily
target the right subscribers with the right message. This leads to
better campaign response rates, revenue growth, and higher
subscriber satisfaction. The latest Marketing Cloud integration
adds to the growing ecosystem of solutions in the Revenue EDGE
platform, which includes Mailchimp, Facebook, and HubSpot. Armed
with these solutions, even a marketing team of one person can
expand communications efficiency fourfold and engagement by 200
percent. The CommandIQ® mobile app also makes it easy to
communicate value to subscribers thanks to push notifications and
subscriber alerts.
These newest capabilities in Marketing Cloud and
CommandIQ make it easier for even the smallest marketing
team to communicate value by:
- Expanding email campaign reach. Since the integration
with Mailchimp launched last year, Marketing Cloud has enabled BSPs
to create highly targeted, relevant, and engaging email campaigns
that boost open rates to 54 percent—262 percent higher than the
industry average. Building on this success, Marketing Cloud’s
integration with Constant Contact’s digital marketing platform
simplifies world-class email marketing. Now BSPs can seamlessly
import and update email lists to target groups of subscribers and
track engagement analytics to inform strategy.
- Increasing direct mail engagement and efficiency with added
audience automation. According to data from Heavy Reading and
Calix, 77 percent of BSPs rank direct mail as a top or medium
marketing priority for reaching new subscribers. Marketing Cloud
now enables broadband marketers to access the direct mail features
within Mailchimp and HubSpot. This makes it easier to deploy direct
mail to smaller, targeted audiences, reducing costs and increasing
engagement rates.
- Building trust and value for subscribers.
CommandIQ makes it easier to build trust and prove value
through the BSP’s customized app by showing subscribers how they’re
protected from viruses and cyber threats. CommandIQ now also
provides expanded parental controls in ExperienceIQand can
support two administrators per household. This enables BSPs to
instantly double the subscribers they reach via the mobile
notifications function.
A long-time Marketing Cloud user, Polar Communications leverages
this steady stream of thoughtful integrations and updates to
automate world-class marketing campaigns that convey the value of
their services in North Dakota. Led by a single broadband marketer,
Lisa Olson, the organization leveraged Marketing Cloud’s
integration with Facebook to support an omnichannel campaign that
drove a 380 percent increase in downloads (in less than six months)
to the Polar Wi-Fi app, built on CommandIQ. With more
subscribers on the app, it is easier than ever to show the value
Polar Communications brings every day—such as blocking an average
of 9,000 cyber threats in the past month alone. By offering
ProtectIQ, which Polar bundled with managed Wi-Fi in 2022,
Olson and Polar ensure their entire community enjoys network-level
cybersecurity.
"Marketing Cloud makes it easy for us to communicate the value
of our critical Wi-Fi and security services to a growing, segmented
subscriber base,” said Lisa Olson, marketing specialist at Polar
Communications. “Each time Calix announces new integrations and
features to Marketing Cloud, they have a direct impact on my
workflow. With the Constant Contact integration, I won’t need to
upload our email list each time we add new subscribers. This will
free up time to focus on four times as many thoughtful monthly
email campaigns that increase engagement and emphasize the value of
our services. Polar was founded 70 years ago with the mission to
leverage innovation to serve our community. Thanks to automation
from Marketing Cloud, we continue to bring more value to our
subscribers."
Broadband marketers using Marketing Cloud also have access to
Calix Premier Customer Success Services to help them meet their
goals. Led by a customer success manager (CSM), the program
provides marketers with expertise and resources on a lengthy list
of services including integration setup support. The CSMs also
provide easy-to-implement best practices that are proven to
streamline, simplify and increase the engagement of omnichannel
marketing campaigns. Finally, new Spanish language assets have been
added to the Calix Market Activation Program to help BSPs convey
value to millions of Spanish-speaking subscribers.
“Calix is delivering on its promise to simplify omnichannel
marketing to make it easier for BSPs to communicate their evolving
value propositions,” said Matt Collins, executive vice president of
commercial operations and chief marketing officer at Calix. “Many
of the BSPs we work with started as electric coops and non-profits
over a century ago. Today, they provide vital services such as
high-speed internet, home network cybersecurity, and parental
controls for their members, subscribers, and communities. Now
subscribers require these vital services more than ever.
Traditionally they have looked to the consumer giants for
solutions. Today, thanks to the Revenue EDGE platform, subscribers
can get cutting-edge, managed solutions from their trusted, local
BSP. With the new integrations in Marketing Cloud, BSPs can easily
share relevant solutions with high-potential prospects and
customers. It's powerful and simpler than ever.”
Learn how new integrations and capabilities in Calix Marketing
Cloud, CommandIQ, and the Market
Activation Program enable BSPs to easily execute world-class
omnichannel marketing and communicate their value to
subscribers.
About Calix
Calix, Inc. (NYSE: CALX)—Calix cloud and software platforms
enable service providers of all types and sizes to innovate and
transform. Our customers utilize the real-time data and insights
from Calix platforms to simplify their businesses and deliver
experiences that excite their subscribers. The resulting growth in
subscriber acquisition, loyalty, and revenue create more value for
their businesses and communities. This is the Calix mission; to
enable broadband service providers of all sizes to simplify,
excite, and grow.
This press release contains forward-looking statements that are
based upon management's current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix's results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220510005436/en/
Press Inquiries Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: investorrelations@calix.com
Calix (NYSE:CALX)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Calix (NYSE:CALX)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024