EA SPORTS Continues Collaboration with 300+
Licensing Partners Across the Sport to Build the Biggest Football
Club in the World
A New Era Begins in 2023 - After EA SPORTS
Delivers The Most Expansive FIFA Ever This Year
Today, Electronic Arts Inc. (NASDAQ: EA) announced its
world-famous football games will move forward under a new EA SPORTS
FC™ brand in 2023. The move will enable EA to deliver the world’s
biggest interactive sports experience for its growing community in
collaboration with 300+ partners across the world of football.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220509006278/en/
Photo Credit: EA SPORTS
EA SPORTS FC will be the platform for EA to innovate, create,
and grow new experiences. It will bring more areas of the sport to
life, and harness the collective strength of more than 150 million
players across EA SPORTS’ global football games - and reach
hundreds of millions of new fans in the years to come.
“Our vision for EA SPORTS FC is to create the largest and most
impactful football club in the world, at the epicenter of football
fandom,” said Electronic Arts CEO Andrew Wilson. “For nearly 30
years, we’ve been building the world’s biggest football community -
with hundreds of millions of players, thousands of athlete
partners, and hundreds of leagues, federations, and teams. EA
SPORTS FC will be the club for every one of them, and for football
fans everywhere.”
EA SPORTS FC brings the strength of more than 300 individual
licensed partners, giving players access to more than 19,000
athletes across 700 teams, in 100 stadiums and over 30 leagues
around the world. Through EA SPORTS FC, EA will further grow the
reach and power of its football licensing portfolio by retaining
and expanding the licensed football content, scaling to new
experiences, and increasing access through more platforms. EA will
also build on a foundation of inclusivity and innovate in new areas
around both women’s and grassroots football for the global
community.
The introduction of EA SPORTS FC will not impact any current EA
SPORTS global football games, and EA and FIFA are excited to
deliver the greatest, most expansive EA SPORTS™ FIFA ever later
this fall. Our final FIFA product will also include more game
modes, features, teams, leagues, players, and competitions than any
previous edition. Fans will be able to experience these innovations
across the full EA SPORTS FIFA ecosystem including FIFA Mobile,
FIFA Online 4, and eSports.
Wilson continued: “We’re thankful for our many years of great
partnership with FIFA. The future of global football is very
bright, and fandom around the world has never been stronger. We
have an incredible opportunity to put EA SPORTS FC at the heart of
the sport, and to bring even more innovative and authentic
experiences to the growing football audience.”
EA has developed the most extensive and comprehensive network of
partnerships and licenses in the sport - all in the name of
delivering a truly immersive experience to fans everywhere. EA
SPORTS FC will be the only place fans can play in the iconic UEFA
Champions League, UEFA Europa League, CONMEBOL Libertadores,
Premier League, Bundesliga, LaLiga, Serie A, and MLS, among many
others. The breadth and depth of EA’s ecosystem of licensed content
will enable it to offer unrivaled authenticity in EA SPORTS
football games, now and for many years to come.
More information on EA SPORTS FC will be made available in
Summer 2023.
Partner Quotes
Premier League “EA SPORTS is a long-term and valued partner of
the Premier League, and we look forward to continuing to work
together in the new era of EA SPORTS FC.” -Richard Masters, Premier
League Chief Executive
LaLiga “EA SPORTS represents the pinnacle of interactive
football experiences today and for the future, and we’re honored to
continue working with them, as we have for more than 20 years,”
said Javier Tebas, President of LaLiga. “We are committed to
partnering with EA SPORTS FC to provide an innovative and authentic
experience and to grow the love of football together, around the
world and for years to come.”
Bundesliga “We have an outstanding partnership with EA,” said
Bundesliga CEO Donata Hopfen. “EA SPORTS is an established and
valuable part of the football world, and we’re excited about
everything that is to come as a result of our innovative
partnership. We look forward to seeing Bundesliga and Bundesliga 2
incorporated into EA SPORTS FC.”
UEFA “With a shared commitment to serve football fans around the
world, we look forward to our continued partnership with EA SPORTS
FC to provide players with authentic in-game experiences featuring
the club competitions they love.” -Guy-Laurent Epstein, Director of
Marketing, UEFA
CONMEBOL “Connecting football fans to their favorite clubs,
players, competitions, and fellow fans through digital experiences
is paramount to the future of football fandom, and we are delighted
to partner with EA SPORTS FC to provide these immersive experiences
to fans across the world.” -Juan Emilio Roa, Marketing and
Commercial Director, CONMEBOL
NIKE “We are excited to continue and expand our long partnership
with EA SPORTS as we serve athletes at the intersection of sport,
gaming and culture,” said DJ van Hameren, EVP & CMO, NIKE Inc.
“Our partnership with EA SPORTS FC will authentically grow the ways
our communities can play and engage with sport.”
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220509006278/en/
Eric Escaravage Global Public Relations Lead, EA SPORTS
FIFA M: +1 (604) 319-3533 eescaravage@ea.com
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