A First for Both Companies, Collaboration
Brings Scale of Non-Subscription Meal Kits to Walmart.com With
Weekly Offering
Blue Apron (NYSE: APRN) is launching a new offering on
Walmart.com. Starting today, consumers can purchase a selection of
meal kits without a subscription, from classic menu items to family
favorite recipes. Blue Apron is the first and only meal-kit
provider on the Walmart Marketplace platform, which serves millions
of monthly active shoppers.
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Blue Apron is launching a new offering on
Walmart.com. Starting today, consumers can purchase a selection of
meal kits without a subscription, from classic menu items to family
favorite recipes. (Photo: Business Wire)
“Through our work with Walmart.com Marketplace, we will be able
to scale our e-commerce presence and introduce restaurant-quality
meals without a subscription to a new group of customers who may
not have considered meal kits before,” said Dani Simpson, Blue
Apron’s Chief Marketing Officer. “We are offering Walmart.com’s
customer base convenient and delicious meal options that feature a
variety of unique and quality ingredients. This is just the
beginning, and we look forward to expanding the offering throughout
the year.”
Blue Apron is expanding its ecosystem to drive customer growth,
including through third-party sales platforms that bring
significant new audiences to Blue Apron. This category of
distribution partners will allow consumers to buy Blue Apron boxes
without a subscription, removing potential barriers for trial. The
boxes will be directly fulfilled by Blue Apron, maintaining the
efficiency and scale of the company’s direct-to-consumer model and
strong supply chain. Blue Apron expects to continue to add more of
these categories of offerings throughout the coming year.
“We are thrilled to work with Blue Apron to offer an assortment
of meal kits to Walmart customers,” said Sheetal Patel, GM of Food
Consumables, Health & Wellness, Walmart U.S. Marketplace. “At
Walmart, finding ways to help our customers live a little better
each day is at the heart of everything we do. These fantastic meal
solutions will make it easier and faster for busy families and
individuals to discover, plan, prepare and enjoy delicious and
quality meals.”
Starting today, Blue Apron is offering four meal kits that serve
up to 12, with plans to expand the options in the coming months.
The meal kits currently feature a selection of curated recipes that
include classic options like Cheese Crisp Burgers with Dijonnaise,
Arugula & Balsamic Onions; family favorite recipes like
Rosemary & Panko Chicken with Roasted Potatoes & Creamy
Lemon Sauce; or a selection of Heat & Eat meals, Blue Apron’s
prepared, single-serving options that are ready in 5 minutes or
less.
In addition, Blue Apron will be participating in Walmart+
Weekend, an online savings event exclusively for Walmart+ members
that stretches over three days. The fun begins on Walmart.com at 12
p.m. PT/3 p.m. ET on Thursday, June 2, with the deals ending at 4
p.m. PT/7 p.m. ET on Sunday, June 5. This is the best weekend to
join Walmart+, as only members will have access to the deepest
discounts on thousands of the hottest summer items. On top of the
deals, customers who sign up in a Walmart store during Walmart+
Weekend and become a paid Walmart+ member will get a $20 promo code
off their next online purchase. *
To see the full list of offerings, visit
blueapron.com/walmart.
*Promotional terms apply – see the Walmart+ table in-store for
more information.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity,
challenge their abilities in the kitchen and see what a difference
cooking quality food can make in their lives. Blue Apron is a
carbon-neutral meal-kit company and is focused on bringing
incredible recipes to its customers, while promoting planetary and
dietary wellness for everyone.
Forward Looking Statements
This press release includes statements concerning Blue Apron
Holdings, Inc. and its future expectations, plans and prospects
that constitute "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. For this
purpose, any statements contained herein that are not statements of
historical fact may be deemed to be forward-looking statements. In
some cases, you can identify forward-looking statements by terms
such as "may," "should," "expects," "plans," “forecasts,”
"anticipates," "could," "intends," "target," "projects,"
"contemplates," "believes," "estimates," "predicts," "potential,"
or "continue," or the negative of these terms or other similar
expressions. Blue Apron has based these forward-looking statements
largely on its current expectations and projections about future
events and financial trends that it believes may affect its
business, financial condition and results of operations. These
forward-looking statements speak only as of the date of this press
release and are subject to a number of risks, uncertainties and
assumptions including, without limitation, the company’s ability to
continue to add more of the categories of offerings described in
this press release throughout the coming year, including the timing
and extent, to successfully support the acceleration and execution
of its growth strategy (including the ability to successfully
increase marketing and technology improvements on the company’s
planned timeline), cost-effectively attract new customers and
retain existing customers, including its ability to sustain any
increase in demand resulting from both its growth strategy and the
COVID-19 pandemic, and its ability to continue to expand its
product offerings and distribution channels, and to continue to
execute operational efficiency practices; changes in consumer
behaviors, tastes and preferences that could lead to changes in
demand, including as a result of, among other things, the impact of
inflation and other macroeconomic factors, and to some extent,
long-term impacts of COVID-19 on consumer in behavior and spending
habits; the company’s ability to fulfill demand as a result of
supply chain, logistics or labor shortages; its ability to comply
with modified or new laws and regulations applying to its business
or the impact that such compliance may have on its business; its
ability to obtain and maintain intellectual property protection;
and other risks more fully described in the company’s Annual Report
on Form 10-K for the year ended December 31, 2021 filed with the
SEC on February 25, 2022 and the company’s Quarterly Report on Form
10-Q for the quarter ended March 31, 2022 filed with the SEC on May
9, 2022 and in other filings that the company may make with the SEC
in the future. The company assumes no obligation to update any
forward-looking statements contained in this press release, whether
as a result of any new information, future events or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20220601005788/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Investors Tip Fleming Blue Apron
tip.fleming@blueapron.com
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