Blue Apron Introduces Seasonal Meal Kits
09 Junho 2022 - 9:30AM
Business Wire
Offering Launches with a Summer Lobster Box,
Available with or without a Subscription
Blue Apron (NYSE: APRN) is now offering limited-time, seasonal
meal kits that will be available throughout the year to help bring
special occasions to life. The options will include recipe formats
that feature ‘best of the season’ proteins, produce and ingredients
for a premium and memorable experience. The new category is
launching with a Summer Lobster Box, available to order on June 10
with or without a subscription.
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Blue Apron introduces seasonal meal kits
to help bring special occasions to life, featuring ‘best of season’
proteins, produce and ingredients. (Photo: Business Wire)
“In a recent company-sponsored survey, approximately 89% of
participants stated that they were interested in a seasonal
offering to help them celebrate special moments, a particular
season or event,” said John Adler, Blue Apron’s Vice President of
Culinary. “While we have offered occasion-based, experiential meal
kits in the past, including Thanksgiving, we are excited to feature
these limited-time, seasonal meal-kits on an ongoing basis to
provide our customers with everything they need to make
entertaining easier, with minimal effort.”
Blue Apron’s first-ever Summer Lobster Box is an ode to summer,
offering customers a unique and fun way to celebrate with friends
and family, whether on vacation or as a weekend activity. The
recipes include traditional Maine-style lobster rolls,
seasonally-inspired side dishes like a creamy potato salad, buttery
corn on the cob and a romaine and Bibb lettuce salad. In addition,
the box includes a placemat with lobster trivia, hosting tips and
entertaining extras, including a custom basil lemonade cocktail
recipe.
“These recipes were designed to be decadent, yet quick to
prepare. The pre-cooked lobster saves our customers time in the
kitchen by not having to cook it themselves, let it cool, then
break down and pick the meat,” continued Adler. “Designed to be
ready in 60 minutes, the toasted rolls are filled with lightly
dressed lobster, garnished with chives and finished with a squeeze
of lemon juice.”
The Summer Lobster Box is available to ship the week of June 27,
and will be available all summer long or while supplies last. It
can be ordered as a part of a subscription through Blue Apron’s
website and mobile app, as well as on the company’s Market, where
no subscription is required. Each box includes the following
recipes:
- Lobster Rolls with Lemon & Chives
- Creamy Potato Salad with Capers & Pickled Peppers
- Corn on the Cob with Garlic & Herb Butter
- Green Salad with Feta, Tomatoes & Radishes
To learn more about entertaining with the Summer Lobster Box,
visit cook.ba/lobsterbox.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity,
challenge their abilities in the kitchen and see what a difference
cooking quality food can make in their lives. Blue Apron is a
carbon-neutral meal-kit company and is focused on bringing
incredible recipes to its customers, while promoting planetary and
dietary wellness for everyone.
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version on businesswire.com: https://www.businesswire.com/news/home/20220609005567/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Investors Tip Fleming Blue Apron
tip.fleming@blueapron.com
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