More Than 80% of Healthcare Executives Expect the Metaverse Will Have a Positive Impact on Their Organizations, According to a New Accenture Report
21 Junho 2022 - 08:59AM
Business Wire
Emerging technologies are converging to reshape
digital healthcare
Accenture’s (NYSE: ACN) Digital Health Technology Vision 2022
report found that 81% of healthcare executives expect the metaverse
to have a positive impact on the healthcare industry.
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Healthcare organizations plan to compute
the impossible in a variety of ways (Graphic: Business Wire)
According to the report, "Accenture Digital Health Technology
Vision 2022,” the “metaverse continuum” is a spectrum of digitally
enhanced worlds, realities and business models that will transform
nearly every aspect of life and business in the next decade and
beyond, including the healthcare industry. To help healthcare
organizations design, execute and accelerate their metaverse
journeys, Accenture recently announced the launch of the Accenture
Metaverse Continuum business group, which combines
metaverse-skilled professionals and market-leading capabilities in
customer experience, digital commerce, extended reality,
blockchain, digital twins, artificial intelligence and computer
vision.
Rich Birhanzel, global industry health lead at Accenture, said,
"The metaverse seems futuristic, but it's taking shape today. We're
envisioning the opportunities it presents to improve how people
manage their health data, engage with healthcare organizations, and
how these organizations support people through their health and
wellness journeys. Healthcare enterprises that start making
strategic investments to build a high-performing digital technology
foundation now will be the ones to help shape the next generation
of healthcare — creating greater access, better experiences, more
trust and improved outcomes while keeping people at the heart of
it.”
Healthcare organizations are also gearing up for other
technological advances, according to the report. For example, more
than 80% of healthcare executives reported that the number of
Internet of Things (IoT) and edge devices deployed in their
organizations increased significantly or exponentially over the
past three years. And nearly all (96%) say their organization’s
long-term success will depend on next-generation computing to solve
problems today’s computers struggle to address.
Kaveh Safavi, M.D., J.D. and a senior managing director in
Accenture Health, said, “Leading healthcare enterprises have made
good progress investing in a digital technology foundation for
healthcare. The next horizon is the metaverse, where we can
experience the internet of place and the internet of ownership in
healthcare. For example, surgical teams learning new procedures
without having to be physically in the same operating room. Or when
you are traveling, being able to securely provide your medical
information to a caregiver without having to prove where you live
or authenticate with a physician.”
Accenture’s Digital Health Technology Vision 2022 explores four
technology trends that will play a role in transforming the
healthcare industry in the years to come.
- WebMe illustrates how the internet is being reimagined
with the metaverse as a platform for digital experiences that
provide boundless places where people can meet and interact, and
Web3 is reinventing how data can be owned by individuals and moved
with the person and not the platform. In the metaverse, we can
transcend time and space to simulate interactions, shorten learning
cycles and practice procedures, such as in surgical training.
- The Programmable World tracks how technology is being
threaded through our physical environments in three layers:
connected, experiential and material. While the metaverse is all
about leveraging the immersive experience of the virtual world, the
programmable world is about building the next version of the
physical world in healthcare. 5G, ambient computing, augmented
reality, 3D-printing and smart materials are converging in
sophisticated ways, turning the physical world into an environment
that is as smart, customizable and as programmable as the digital
one. Healthcare enterprises will build and deliver new experiences,
as well as reinvent their own operations, for a new kind of world
in which we can make physical spaces adaptable to cues or our
needs.
- The Unreal explores the “unreal” qualities that are
becoming fundamental to artificial intelligence, and even data,
making the synthetic seem authentic. Synthetic data is being used
to train AI models in ways that real-world data practically cannot
or should not. Synthetic data can represent patient datasets for
use in research, training or other applications. This realistic
(yet unreal) data can be shared, maintaining the same statistical
properties while protecting confidentiality and privacy. It can be
developed to accommodate increased diversity to counter bias, thus
overcoming the pitfalls of real-world data.
- Computing the Impossible is the emergence of a new class
of machines stretching the boundaries of what computers can do –
quantum computing. Problems once thought impossible to solve
because they require computing large, complex datasets are now in
the realm of the possible. Quantum computing can enable healthcare
executives to test different scenarios and find complex
dependencies much faster. For instance, data can help us treat
diseases better or predict outbreaks of viruses.
This year’s report can be accessed here or follow the
conversation on Twitter with #TechVision.
About the Methodology
For the 2022 report, the research process included gathering
input from the Technology Vision External Advisory Board, a group
comprising more than two dozen experienced individuals from the
public and private sectors, academia, venture capital firms and
entrepreneurial companies. In addition, the Technology Vision team
conducted interviews with technology luminaries and industry
experts, as well as many Accenture business leaders. In parallel,
Accenture Research conducted a global survey of 24,000 consumers
and 4,650 C-level executives and directors across 35 countries and
23 industries. The healthcare industry sample comprised 391
healthcare executives (291 provider executives in 10 countries and
100 payer executives in the US). The surveys were fielded from
December 2021 through January 2022.
About Accenture
Accenture is a global professional services company with leading
capabilities in digital, cloud and security. Combining unmatched
experience and specialized skills across more than 40 industries,
we offer Strategy and Consulting, Technology and Operations
services and Accenture Song—all powered by the world’s largest
network of Advanced Technology and Intelligent Operations centers.
Our 699,000 people deliver on the promise of technology and human
ingenuity every day, serving clients in more than 120 countries. We
embrace the power of change to create value and shared success for
our clients, people, shareholders, partners and communities. Visit
us at accenture.com.
Copyright © 2022 Accenture. All rights reserved. Accenture and
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Marchell Gillis Accenture +1.678.657.7515 (office)
marchell.gillis@accenture.com
Accenture (NYSE:ACN)
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