Global Activations Pay Homage to the
Fan-Favorite Character With Exciting New Product Offerings,
Immersive Pop-Up Experiences, One-of-a-Kind Fan Events and More
Today, Marvel announced its Spider-Man “Beyond Amazing” global
marketing and consumer products campaign in celebration of the
iconic Super Hero’s comic book debut 60 years ago. Over the past
six decades, Spider-Man has appeared in countless comics, films,
animation, video games, toys, and much more. His image is
synonymous with the modern Super Hero and generations of fans have
fallen in love with his unique look, aspirational heroism and
universal message that with great power comes great
responsibility.
Beginning now through December 2022, fans can celebrate
Spider-Man’s 60th anniversary with all-new Spider-Man 60th “Beyond
Amazing” product offerings, such as apparel, toys, collectibles,
and home goods. Fans will also find new and exciting pop-up
experiences, special variant comic book covers, global retail
activations, fan events, a new design for the Spider-Man collection
on Disney+, an immersive exhibition at the Comic-Con Museum in San
Diego, and more. In addition to the 60th anniversary offerings,
consumers can shop existing fan-favorite Spider-Man merchandise
throughout the year, such as apparel, collectibles, accessories,
and video games.
“Very few characters have touched the lives of fans around the
world the way that Spider-Man has over the past 60 years,” says
Paul Gitter, SVP, Marvel Consumer Products. “We’re thrilled to be
collaborating with best-in-class brands on unique Spider-Man
offerings that continue to expand Marvel’s leadership in the
lifestyle space.”
Marvel | Kith – Spider-Man 60th
Anniversary Collection
To kick-off the celebration, Marvel has collaborated with global
lifestyle brand, Kith, on a new collection that pays homage to the
six decades of the Marvel Super Hero, interpreted through the Kith
lens. The collection will be available beginning July 15, and
features an assortment of specially designed apparel inspired by
the iconic wall-crawler, including intarsia knit sweaters, 400 GSM
cotton fleece hoodies, and a range of vintage washed long sleeve
and short sleeve tees. As a part of the launch, fans can experience
and shop the collection at the Kith for Marvel Spider-Man Pop-Up on
July 15 - July 17 in the character’s hometown of Queens, NY. The
collection will also be available at Kith’s Aspen, Hawaii, Los
Angeles, Miami, Paris and Tokyo locations, as well as in
shop-in-shops at Selfridges, Bergdorf Goodman and Hirshleifers.
In addition to Kith, new “Beyond Amazing” products will launch
throughout the remainder of 2022 from licensees including Hasbro,
Funko, the LEGO Group, Jazwares, PEZ Candy, Mad Engine, C-Life, Jay
Franco, Bioworld, Citizen, and Adidas to name a few. Showing the
reach of this beloved and aspirational character, collections will
be broadly available at top retailers nationwide and around the
globe.
Spider-Man “Beyond Amazing” Variant
Comic Book Covers
Some of the comic book industry’s greatest artists have banded
together on one incredible variant cover program to honor
Spider-Man's 60th anniversary. Beginning this August, “Beyond
Amazing” variant covers will adorn the covers of Marvel’s hottest
ongoing comic book titles with gorgeous artwork celebrating all
aspects of Spider-Man’s beloved mythos. From key moments in
Spider-Man’s publishing history to Spider-Man’s forays into other
media, these 20 show-stopping covers showcase a wide range of
Spidey inspiration and prove why the hero’s impact on pop culture
is simply unmatched.
Marvel’s Spider-Man: Beyond Amazing –
The Exhibition
To celebrate the 60th anniversary of Marvel’s legendary
Spider-Man, the Comic-Con Museum in San Diego is home to “Marvel’s
Spider-Man: Beyond Amazing – The Exhibition,” now open to the
public. This premier exhibition welcomes visitors of all ages to
explore the Web-Slinger’s storied history, through original comic
art, movie props, costumes, and more priceless original
artifacts.
Marvel’s Spider-Man – the
Critically-Acclaimed Action-Adventure Games Come to
PC
Developed by Insomniac Games in collaboration with Sony
Interactive Entertainment and Marvel Games, this beloved series has
delighted PlayStation fans across the world - selling through more
than 33 million copies globally, as of May 15, 2022. Later this
year, in collaboration with Nixxes Software, Marvel’s Spider-Man
Remastered and Marvel’s Spider-Man: Miles Morales will launch on PC
for the first time. Marvel’s Spider-Man Remastered will launch on
PC on August 12, 2022 while Marvel’s Spider-Man: Miles Morales will
launch on PC in Fall 2022.
About Disney Consumer Products, Games and Publishing
Consumer Products, Games and Publishing (CPGP) is the division
of Disney Parks, Experiences and Products (DPEP) that brings
beloved brands and franchises into the daily lives of families and
fans through products – from toys to t-shirts, apps, books, console
games and more – and experiences that can be found around the
world, including on the shopDisney e-commerce platform and at
Disney Parks, local and international retailers, as well as Disney
store locations globally. The business is home to world-class teams
of product, licensing and retail experts, artists and storytellers,
and technologists who inspire imaginations around the world.
About Marvel Entertainment:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media for
over eighty years. Marvel utilizes its character franchises in
entertainment, licensing, publishing, games, and digital media. For
more information visit https://www.marvel.com. © 2022 MARVEL
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220707005111/en/
Jackie Feldman Director, Franchise and Licensing Communications
Jackie.feldman@disney.com 818.544.1272
Walt Disney (NYSE:DIS)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Walt Disney (NYSE:DIS)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024
