- The companies are collaborating to drive spending at small
businesses and support local communities by hosting top artists at
small venues in five cities across the country as part of
‘SiriusXM’s Small Stage Series Presented by American Express’
- New social media marketing tools and digital out-of-home ad
campaign featuring QR codes will make it easier for consumers to
discover local businesses and eligible American Express®
Card Members can receive a $30 gift card at a small business to
encourage local shopping, dining and more (while supplies last,
terms apply)
- A new American Express Shop Small Summer survey reveals local
tourism is spurring small business optimism and finds shopping
small can help inject as much as $793 billion into the national
economy this summer1
American Express (NYSE: AXP) is continuing its longtime support
of small businesses through a collaboration this summer with
SiriusXM’s Small Stage Series featuring special performances from
five top artists at small venues in cities across the U.S.
Together, the companies will put small businesses in the spotlight
by encouraging consumers across the country at each concert stop to
Shop Small. Leading up to each concert, American Express will
partner with local businesses and restaurants surrounding the
venues in each city to provide eligible Card Members with a $30
gift card at a small business that can be used towards shopping,
dining and more in the local communities (while supplies last,
terms apply). The multi-city concert series kicks-off in tandem
with the release of the new 2022 Shop Small Summer survey, which
reveals that shopping small can help inject as much as $793 billion
into the national economy this summer.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220718005579/en/
(Graphic: Business Wire)
“We’re excited to collaborate with SiriusXM to bring Shop Small
on its first-ever concert tour,” said Elizabeth Rutledge, Chief
Marketing Officer of American Express. “With the return of live
experiences, we want to bring more awareness to all the ways
consumers can immerse themselves in the culture of local
communities and support the local businesses, restaurants and small
venues that make them unique.”
In advance of the concert series, American Express is building
on its “Let’s Go Shop Small” campaign, debuting geo-specific QR
codes on digital out-of-home advertising to make it easy for
consumers to discover local bookstores, restaurants, clothing,
barber shops and more. When a consumer scans a QR code, they will
be provided with information about nearby local businesses from the
American Express Shop Small Map. The company also updated its Shop
Small Offers Hub which features unique offers for eligible American
Express Card Members from small businesses. Card Members can view
and select offers by accessing their account online and visiting
the Amex Offers and Benefits page here. To help small businesses
market themselves year-round on social media and other platforms,
American Express is providing new ready-to-use marketing tools and
educational resources which can be found in its Shop Small Resource
Hub here.
SHOP SMALL GOES ON COAST-TO-COAST TOUR
‘SiriusXM’s Small Stage Series Presented by American Express’
will take place in multiple cities across the U.S. from July to
September, allowing fans to see some of their favorite musical
artists perform at small, iconic venues. The concert series will
kick-off with Måneskin on Thursday, July 28, in the Lower East Side
neighborhood of New York City. More artists, cities and dates will
be announced throughout the summer. Card Members can visit here for
more details.
Ahead of each performance, the companies are curating shopping
and dining guides which include recommendations in the concert
venues’ neighborhoods. The guides will be posted here. Fans located
outside of the five communities can be part of ‘SiriusXM’s Small
Stage Series Presented by American Express’ by listening to the
performances and interview content from each artist on SiriusXM
radios and on the SXM App.
“Since launching SiriusXM’s Small Stage Series we’ve aimed to
shine a spotlight on local venues across the country by bringing
performances from groundbreaking and often stadium level artists,”
said Scott Greenstein, SiriusXM’s President and Chief Content
Officer. “We are excited to come together with American Express to
further support local communities and small business by joining
forces for their Shop Small initiative with SiriusXM’s Small Stage
Series.”
LOCAL TOURISM SPURS SMALL BUSINESS OPTIMISM FOR SUMMER
SALES
According to the 2022 Shop Small Summer Survey, 84% of people
are planning to travel this summer, and nearly all consumers (97%)
say when they travel, they are likely to shop or dine small. The
survey also reported that 81% of consumers Shop Small when
attending a local event.
With an expected influx of summer shoppers, 89% of small
business owners say they are ready to welcome both locals and
tourists into their business this summer. While 76% of small
business owners are still concerned about the rise of inflation,
77% are feeling positive about their business’ sales this season
with 62% expecting sales to be higher than last summer.
American Express has been a longstanding champion of small
businesses and continues to strengthen its support globally. Since
2020, the company spent more than $300 million toward Shop Small
campaign initiatives to help jumpstart spending at small
businesses. In November 2021, American Express held is 12th annual
Small Business Saturday® event, which reached an all-time high of
$23.3 billion in estimated consumer spending at small businesses in
the US.2 These initiatives, among others, are part of American
Express’ year-round efforts to drive $100 billion in consumer
spending at small businesses through 2025.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company,
providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn
more at americanexpress.com and connect with us on
facebook.com/americanexpress, instagram.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products, services and corporate responsibility
information: personal cards, business cards, travel services, gift
cards, prepaid cards, merchant services, Accertify, Kabbage, Resy,
corporate card, business travel, diversity and inclusion, corporate
responsibility and Environmental, Social, and Governance
reports.
ABOUT SHOP SMALL
Shop Small is a year-round movement that supports small,
independent businesses and calls attention to the valuable and
distinct contributions they make to their communities and the
economy. Shop Small celebrates small businesses ranging from retail
stores and restaurants to fitness studios and salons, and
everything in between. The Shop Small movement was spurred by the
widespread participation in Small Business Saturday, a day founded
in 2010 by American Express. This national holiday shopping
tradition is dedicated to celebrating small businesses and driving
more customers through their doors on the Saturday after
Thanksgiving. November 26, 2022 marks the 13th annual Small
Business Saturday, proudly backed by American Express. Learn more
and connect with us on ShopSmall.com, instagram.com/shopsmall,
facebook.com/SmallBusinessSaturday
ABOUT THE AMERICAN EXPRESS 2022 SHOP SMALL SUMMER
SURVEY
Consumer data is based on an anonymous online survey of 1,012
Americans conducted June 15-17, 2022 by Teneo on behalf of American
Express. Data was weighted to reflect the demographic composition
of the 18+ population of the U.S. based upon gender, age,
education, race and region. Small business owner data is based on
an anonymous online study conducted June 13-21, 2022 by Teneo on
behalf of American Express among 503 small business owners/managers
in the U.S. whose businesses involve arts/entertainment/recreation,
retail trade, restaurant/bar/coffee shop/hotel/hospitality, or
personal services and which conduct sales in a physical
location.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements, which are
subject to risks and uncertainties. The forward-looking statements
contain words such as “expect,” “estimate,” “goal,” “intend,”
“plan,” “aim,” “will,” “may,” “should,” “could,” “would,” “likely,”
and similar expressions. Actual results may differ from those set
forth in the forward-looking statements due to a variety of
factors, including those described in American Express’ filings
with the Securities and Exchange Commission. Readers are cautioned
not to place undue reliance on these forward-looking statements,
which speak only as of the date on which they are made. American
Express undertakes no obligation to update or revise any
forward-looking statements. Source: American Express Company
ABOUT SIRIUSXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio
entertainment company in North America, and the premier programmer
and platform for subscription and digital advertising-supported
audio products. SiriusXM’s platforms collectively reach
approximately 150 million listeners, the largest digital audio
audience across paid and free tiers in North America, and deliver
music, sports, talk, news, comedy, entertainment and podcasts.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported
audio entertainment streaming service in the U.S. SiriusXM's
subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in
podcast hosting, production, distribution, analytics and
monetization. The Company’s advertising sales arm, SXM Media,
leverages its scale, cross-platform sales organization, and ad tech
capabilities to deliver results for audio creators and advertisers.
SiriusXM, through Sirius XM Canada Holdings, Inc., also offers
satellite radio and audio entertainment in Canada. In addition to
its audio entertainment businesses, SiriusXM offers connected
vehicle services to automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
ABOUT SIRIUSXM’S SMALL STAGE SERIES
SiriusXM’s Small Stage Series features performances with premier
artists spanning music genres and styles, and comedy, and held in
small iconic venues. SiriusXM launched its Small Stage Series in
August 2021 and to date has announced performances by 2 Chainz,
Alicia Keys, Avril Lavigne, Brandi Carlile, Coldplay, Dave
Matthews, Def Leppard, Ed Sheeran, Glass Animals, The Go-Go’s,
H.E.R., J Balvin, J. Cole, Jason Aldean, John Mayer, John Mulaney,
Kane Brown, Kenny Chesney, Måneskin, Michael Che, Nathaniel
Rateliff & The Night Sweats, Shaggy and Twenty One Pilots.
Source: American Express Company
Location: U.S
1 The analysis of the small business economy, and impact from
summer spending, was conducted by Econsult Solutions, Inc. (ESI).
ESI calculated the number and composition of small businesses in
the US using data from the U.S. Census Statistics of US Businesses
and the Bureau of Economic Analysis. ESI also estimated spending
among all US small businesses in select industries using survey
data from Teneo that captured merchants’ reported expected revenue
for an average week during the summer of 2022. Weekly revenue
estimates are used to calculate merchants’ expected total revenue
at these businesses for the 12-week summer period. Further, ESI
used input-output analysis for the entire U.S. to calculate the
additional impact that is generated nationally as the result of the
spending of employees and the spending of the small business with
suppliers and service providers.
2 The American Express 2021 Small Business Saturday Consumer
Insights Survey was conducted by Teneo on behalf of American
Express and the National Federation of Independent Business (NFIB).
The study is a nationally representative sample of 2,426 U.S.
adults 18 years of age or older. The sample was collected using an
email invitation and an online survey. The study gathered
self-reported data and does not reflect actual receipts or sales.
It was conducted anonymously on November 28, 2021. The survey has
an overall margin of error of +/- 2.0%, at the 95% level of
confidence. Projections are based on the current U.S. Census
estimates of the U.S. adult population, age 18 years and over
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220718005579/en/
AMERICAN EXPRESS Curt Villarosa
Curt.Villarosa@aexp.com
DAY ONE AGENCY Janet Vasquez Janet@D1A.com
SIRIUSXM Angela Burke Angela.burke@siriusxm.com
Carolina Dubon Carolina.dubon@siriusxm.com
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