Delimex Brings Fresh, Authentic Mexican Street Flavors to the Frozen Aisle
01 Agosto 2022 - 08:00AM
Business Wire
Delimex, a Kraft Heinz Company brand, is
redefining the frozen aisle this summer with refreshed packaging,
enhanced flavor and nearly double the taquito filling.
Delimex, delicious, fresh and authentic Mexican street food, is
redefining the frozen aisle with help from consumer insights. With
the Frozen Snack Category being a $6B category and Mexican inspired
snacks being a large amount of that growth,* the brand listened to
its fans and made changes to inspire authenticity. Beginning this
month, the brand is debuting refreshed packaging, enhanced flavor
and nearly double the taquito filling for the perfectly balanced
bite of crispy, savory tortilla to filling ratio.
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the full release here:
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Delimex, a Kraft Heinz Company brand, is
redefining the frozen aisle this summer with refreshed packaging,
enhanced flavor and nearly double the taquito filling. (Photo:
Business Wire)
“As a brand we are all about bringing bold, delicious flavor to
life’s dullest moments,” said Rachel Drof, Director Brand
Communications, Delimex. “We are excited for fans to try our new
and improved product and experience the golden crispy shell, melty
cheese and shredded meat giving your senses a moment to come
alive—and don’t forget all the cool toppings you dip your taquito
into!”
With fresh, authentic Mexican street flavors rolled up into
crunchy taquitos that are ready to eat in 2 microwaveable minutes,
Delimex taquitos bring flavor to your mealtime, no matter if it’s a
snack, mini-meal or the main event.
Delimex, a combination of “delicious” and “Mexican,” was founded
by a Mexican-born entrepreneur that brought hand-held Mexican
street food to main street. Refreshed Delimex products include:
- Beef Corn Taquitos
- Chicken Corn Taquitos
- Chicken and Cheese Flour Taquitos
- Beef and Cheese Flour Taquitos
- Beef and Cheddar Rolled Tacos.
To celebrate its Mexican heritage and the refresh, Delimex
partnered with two authentic muralists, Ale Ballesteros and Raul
Urias to create two murals in Dallas and Baltimore. The murals
highlight various styles with Dallas featuring beautiful Alejibres
– Mexican Spirit Dogs – and Baltimore showcasing the painted
skeleton.
Starting this month, the vibrant new look and feel of Delimex
will be rolling out at retailers nationwide including Walmart,
Target, Amazon, Kroger and more. For more information and to locate
Delimex products visit www.delimex.com.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
*Sources: Mintel Report – Frozen Snacks, US, 2021
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version on businesswire.com: https://www.businesswire.com/news/home/20220801005142/en/
Brooke Scher Mogan ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
Kate Mitchell KRAFT HEINZ Kate.Mitchell@KraftHeinz.com
Kraft Heinz (NASDAQ:KHC)
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