Lunchables Debuts New Order This Build Functionality, Fueling Kids’ Creativity and Powering Potential to Build the Future of Their Dreams
23 Agosto 2022 - 09:00AM
Business Wire
Find the exact Lunchables packs to build what
you love at Lunchables.com, and post to Instagram for a chance to
win $2,000 toward the experience of a lifetime!
Today, Lunchables unveils a first-of-its-kind Order This Build
functionality allowing families to easily order the packs needed to
create different “Lunchabuilds,” creations. With more than 25
different Lunchabuilds including a bear, dinosaur, helicopter and
drum set, fans can find the products they need and download the
building blueprint directly from Lunchables.com. The new
Lunchables.com Order This Build functionality is an extension of
the brand’s latest campaign, Lunchabuild This, designed to empower
families to build their own Lunchables creations using the world
around them as inspiration.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220823005199/en/
NEW Lunchables.com allows fans to order
exact packs to create more than 25 different "Lunchabuilds,”
including bears, dinosaurs, helicopters and more. (Photo: Business
Wire)
In celebration of the new Order This Build functionality,
Lunchables, a Kraft Heinz Company brand, is helping fans bring
their dreams to life when they post their own Lunchabuild creation
on Instagram. Now through September 4, a Kabobble helicopter could
send fans soaring in a private tour over the Grand Canyon, or a
Cracker Stacker baseball cap could land them front row behind home
plate. Up to 25 lucky winners will win $2,000 to make their
experience-of-a-lifetime a reality.
To enter the sweepstakes, fans can post their own Lunchabuild
creation on Instagram sharing what inspired the build and how they
would spend the $2,000 toward an experience of a lifetime.
Qualifying participants must follow @Lunchables on Instagram and
tag #LunchabuildThis and #Sweepstakes. See here for official rules
and more information.
“Lunchables is committed to fueling kids’ creativity and
inspiring them to explore the limits of their imaginations,” said
Samantha Mills, Associate Director of Brand Communications.
“Through the new Lunchables.com Order This Build eCommerce
experience and the Lunchabuild This sweepstakes, we aim to
jumpstart imaginations, discover inspiration at lunchtime and help
turn dreams into reality for our fans.”
Additionally, the Lunchabuild This campaign is brought to life
in the real world with out-of-home advertising featuring the
Lunchabuilds directly next to the real thing – from bike racks to
bus shelters and much more, inspiring kids to build what they see.
Larger-than-life Lunchables builds will also be featured in San
Francisco, New York, Chicago, Cleveland, Philadelphia and
Minneapolis/St. Paul. Whether an out-of-home advertisement or a
larger than life build, there is always a QR code nearby to make it
easy for fans to Lunchabuild This.
To learn more about “Order This Build” and see dozens of
Lunchabuilds blueprints, visit Lunchables.com.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
KraftHeinzCompany.com or following us on LinkedIn and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220823005199/en/
Zeno Group Lunchables@ZenoGroup.com
Kraft Heinz Jamie Dammrich jamie.dammrich@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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