Increasing Number of Companies Create Chief Transformation Officer Role, According to New Report from the Project Management Institute and Accenture
15 Setembro 2022 - 12:00PM
Business Wire
Successful enterprise transformations require a
new chain of command and support structures
With seven in 10 enterprise transformation efforts failing to
meet business leaders’ expectations, many companies are adding a
new executive role to the C-Suite: the chief transformation
officer, according to a new report from Project Management
Institute’s Brightline® Initiative developed in collaboration with
Accenture (NYSE: ACN).
Chief Transformation Officer: Why Transformation Leaders Matter,
What They (Should) Do, and What They Need to Succeed examines how
companies are driving enterprise transformations that are
characterized by competing demands: far-reaching in vision and
pragmatic in execution; deliberate and adaptive; competitive and
collaborative; continuous and schedule-driven; value-focused and
explorative.
Based on a survey of more than 350 transformation leaders across
25 countries and 18 industries, the report finds organizations that
are successful with transformation share three characteristics:
- a well-formulated transformation vision,
- a permanent transformation office, and
- a chief transformation officer who reports to the CEO.
Nearly all respondents (95%) agree that the chief transformation
officer role is critical for achieving transformation goals, and
more than 90% of respondents believe a permanent transformation
office improves the alignment between strategy and execution, and
the orchestration of multiple initiatives. Together, these actions
deliver more value than those with ad-hoc assembled teams.
“The rise of the transformation office and a chief
transformation officer role in the C-suite signals that companies
are embracing bold, concurrent transformation initiatives designed
to support innovation and sustain growth,” said Greg Douglass,
Accenture’s global Technology Strategy & Advisory lead. “The
success of these programs depends on leaders having strategic
vision for making the transformation a reality across the
organization and building credibility and trust in the
process.”
The report highlights the capabilities a chief transformation
officer needs to excel, and the conditions that set them up for
success. According to the survey, these leaders of enterprise
transformations have broad experience across technology, business
intelligence, business development, strategic planning and project
management. Additionally, most also have long tenures with their
organizations, suggesting they have earned trust across functions
and the C-suite and are well-positioned to communicate the vision
to all stakeholders.
“As we have seen since the onset of the COVID-19 pandemic, the
ability of organizations to adapt to rapid and sometimes
unpredictable change is a key differentiator,” said Tahirou Assane,
Portfolio Leader of Brightline at PMI. “Organizations that invest
in and embrace the role of the chief transformation officer now
will be well-positioned to not only survive but to thrive in the
continuously evolving business landscape.”
When it comes to measuring success of transformation efforts
today, the top three criteria companies listed were revenue,
productivity and cost reduction. However, when asked to look ahead
to 2025, the top success criteria they cited were non-financial,
including customer experience, environmental, team diversity and
inclusive structure. The different view of current and future
success criteria may indicate that pressure to demonstrate
financial results may divert efforts away from focusing on the
longer-term value of transformation. What leaders of large and
complex transformations highlighted is that every ounce of effort
must be clearly aligned to transformation objectives.
To learn more, please visit:
https://www.brightline.org/resources/the-chief-transformation-officer/
About Accenture
Accenture is a global professional services company with leading
capabilities in digital, cloud and security. Combining unmatched
experience and specialized skills across more than 40 industries,
we offer Strategy and Consulting, Technology and Operations
services and Accenture Song—all powered by the world’s largest
network of Advanced Technology and Intelligent Operations centers.
Our 710,000 people deliver on the promise of technology and human
ingenuity every day, serving clients in more than 120 countries. We
embrace the power of change to create value and shared success for
our clients, people, shareholders, partners and communities. Visit
us at accenture.com.
About Project Management Institute (PMI)
Project Management Institute (PMI) is the leading professional
association for project management, and the authority for a growing
global community of millions of project professionals and
individuals who use project management skills. Collectively, these
professionals and "changemakers" consistently create better
outcomes for businesses, community and society worldwide. PMI
empowers people to make ideas a reality. Through global advocacy,
networking, collaboration, research, and education, PMI prepares
organizations and individuals at every stage of their career
journey to work smarter so they can drive success in a world of
change. Building on a proud legacy dating to 1969, PMI is a
not-for-profit for-purpose organization working in nearly every
country around the world to advance careers, strengthen
organizational success, and enable project professionals and
changemakers with new skills and ways of working to maximize their
impact. PMI offerings include globally recognized standards,
certifications, online courses, thought leadership, tools, digital
publications, and communities. Visit us at https://www.pmi.org/,
www.projectmanagement.com,
https://www.linkedin.com/company/pminstitute,
www.facebook.com/PMInstitute, and on Twitter.
About the PMI Brightline® Initiative
Brightline® is a Project Management Institute (PMI) initiative
together with leading global organizations dedicated to helping
executives bridge the expensive and unproductive gap between
strategy design and delivery. Brightline delivers insights and
solutions that empower leaders to successfully transform their
organization’s vision into reality through strategic initiative
management.
Copyright © 2022 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture. This content is provided for
general information purposes and is not intended to be used in
place of consultation with our professional advisors. This document
refers to marks owned by third parties. All such third-party marks
are the property of their respective owners. No sponsorship,
endorsement or approval of this content by the owners of such marks
is intended, expressed or implied.
‘Brightline’, ‘PMI’, and ‘Project Management Institute’ are
registered trademarks of Project Management Institute, Inc.
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Maggie Nolan Accenture +1 917-452-3964
margaret.d.nolan@accenture.com
Molly Rigas PMI +1 717-371-2305 Molly.Rigas@pmi.org
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