Starbucks Opens its 6,000th Store in China
26 Setembro 2022 - 11:15PM
Business Wire
- Store marks Starbucks 1,000th in Shanghai,
the first city in the world to reach the milestone
- Greener Store features leading sustainability
solutions and digitalized operations
- Pays tribute to Shanghai by innovating
Starbucks first city themed handcrafted coffee creation in
China
Starbucks today celebrated its 6,000th store in the Chinese
mainland, which opens on September 30 at Shanghai Lippo Plaza,
where the company opened its first store in Shanghai more than 20
years ago. The new store marks Starbucks 1,000th in Shanghai –
making it the first city in the world to pass the milestone. The
latest addition to Starbucks growing portfolio of “Greener Stores”
also features leading sustainability solutions and digitalized
operations. To commemorate the milestone, Starbucks is launching
“Shanghai Coffee” in Crema Ristretto style – its first city-themed
handcrafted coffee creation in China as a tribute to the city and
its coffee lovers.
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Starbucks celebrates its 6,000th store in
the Chinese mainland, which opens on September 30 at Shanghai Lippo
Plaza. (Photo: Starbucks)
“As Starbucks celebrates our 6,000th store in China, we are
deeply humbled to return where we opened our first store in
Shanghai,” said Leo Tsoi, chief executive officer, Starbucks China.
“It has been a privilege to share our love for coffee with local
customers, and contribute to the development of China’s coffee
culture and its specialty coffee industry over the past two
decades. We treasure the strong connections we have built, and will
never stop innovating new coffee products and experiences to
delight our customers and earn their support every day.”
Since entering the Chinese mainland market, Starbucks has become
known as a place for connection, familiarity and joy, interwoven
into Chinese consumers’ daily lifestyles from social gatherings
with friends and family, to casual business meetings and more. It
continues to innovate and scale creative store concepts to serve
customers and communities, such as Signing Stores that provide
employment opportunities for Deaf and hard of hearing partners
(employees), Heritage Culture Gallery Stores that bring heritage
culture closer to Chinese consumers, and a co-working space concept
store providing flexible, on-demand co-working spaces for mobile
professionals.
Shanghai Lippo Plaza Store
The new Shanghai Lippo Plaza Store bears testament to the
continuous evolution of Starbucks stores in China’s dynamic
consumer landscape. It features a clean and streamlined design,
brought to life with minimalist style furniture and casework made
using recycled straw material. Old green aprons donned by Starbucks
partners were upcycled to create the store’s signature artwork – an
iconic Starbucks siren with intricate design details that relay
important milestones in Starbucks journey in China. From the
store’s mall entrance, customers are greeted by a mug wall made up
of a vast collection of Starbucks signature city mugs launched over
the years.
Beyond its contemporary design, the evolution of Starbucks
stores is also reflected in the Shanghai Lippo Plaza Store’s
back-of-house operations, where investments in digital technologies
have enhanced the partner experience and elevated store efficiency
to a whole new level. The use of Internet of Things (IoT) sensors
and automation tools have dramatically simplified routine
stocktaking tasks, enabling partners to focus on coffee craft and
customer connection. Big data and machine learning algorithms have
also been deployed to optimize inventory ordering and labor
scheduling. These technologies have been scaled to all stores in
operation market-wide, as the company continues to advance its
digital transformation agenda.
The Shanghai Lippo Plaza Store is also the latest of Starbucks
growing portfolio of Greener Stores in China. From design to
construction and operations, it incorporates sustainability
solutions to achieve reductions in carbon, water and waste. Among
its features, the store uses smart, energy efficient solutions for
air conditioning, lighting, water usage and daily energy
consumption. Green aprons donned by store partners are made from
recycled Starbucks cups using advanced plastic-to-textile
technologies. Customers are invited to join Starbucks on its
journey towards reusables by bringing their own cups or choosing a
Grande-sized reusable cup when ordering beverages for on-the-go
consumption.
Shanghai Coffee in Crema Ristretto style
Alongside the planned opening of the Shanghai Lippo Plaza Store,
Starbucks has also specially created a signature handcrafted coffee
beverage for coffee lovers in Shanghai – Shanghai Coffee in Crema
Ristretto style. As the official coffee industry partner for
Shanghai’s city image promotion, and in partnership with IP
SHANGHAI, Starbucks is launching the beverage on September 28
across all Starbucks stores in the city.
Shanghai Coffee in Crema Ristretto style is inspired by
nostalgic Shanghainese childhood flavors given a distinctive
Starbucks spin. It is a delicious creation made with malt, cream
and smoky Starbucks ristretto espresso, infused with butter scotch
flavored syrup offering layers of flavors and aromas. The first sip
offers the comforting taste of Shanghai’s very own beloved malt
powder, followed by the smooth taste of cold foam infused with the
sweet, delicate flavor of butterscotch - a western-style candy
loved by Shanghainese. Finally, coffee lovers may immerse in the
bright acidity and caramelly depth of the ristretto espresso, to
enjoy the artful intertwining of robust coffee flavors with a light
and sweet milky aroma.
As Starbucks celebrates its latest milestone, the company is
still in the early chapters of its China growth story. In this next
era of accelerated growth at Starbucks, the company expects to
operate 9,000 stores across 300 cities in China by 2025, opening
one new store nearly every nine hours in China for the next three
years. It will also accelerate the rollout of Starbucks Greener
Stores framework in China with a plan to operate 2,500 Greener
Stores by FY2025.
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