Blue Apron Is Now Available in the U.S. Amazon Store Without a Subscription
11 Outubro 2022 - 9:00AM
Business Wire
This Collaboration Builds on Blue Apron’s
Technology and Operations Enhancements to Expand Sales Channels
Blue Apron (NYSE: APRN) is now offering meal kits without a
subscription in the U.S. Amazon store. This is a continued
expansion of the company’s third-party channel strategy to increase
exposure to a wider pool of potential customers outside of its
ecosystem.
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A selection of Blue Apron meal kits are
now available to purchase without a subscription on the U.S. Amazon
store. (Photo: Business Wire)
“Our customers regularly tell us how much they love our meals.
By offering a selection of products in the U.S. Amazon store, we
are able to provide Amazon customers the opportunity to buy a range
of chef-curated meals that will arrive quickly to their door,” said
Josh Friedman, Blue Apron’s Chief Product Officer. “Our mutual
commitment to exceptional customer service will allow us to
continue to deliver a great experience.”
Blue Apron is offering a selection of meal kits, including its
newest Ready to Cook options, Family Favorites recipes, and quick
Heat & Eat meals. Additionally, customers will be able to
purchase Blue Apron’s limited-time, special occasion boxes on the
site, including a host of holiday options perfect for
entertaining.
“Offering an assortment of Blue Apron meal kits will make it
even easier for Amazon customers to prepare delicious meals,” said
Janie Song, Amazon’s Director of Grocery and Health & Personal
Care. “We hope this offering will inspire those new to cooking and
save time for seasoned cooks looking for quick, convenient
options.”
Blue Apron is expanding its ecosystem as part of its goal to
drive customer growth through multiple avenues, including
third-party sales platforms designed to reach new audiences while
removing barriers to trials. While meal kits are sold in the U.S.
Amazon store, boxes are directly fulfilled by Blue Apron
operations, taking advantage of the company’s strong supply chain
and its ability to ship boxes the next business day.
The availability of Blue Apron meal kits in the U.S. Amazon
store builds on the companies’ previous collaborations. Blue Apron
recipes are available with Amazon Alexa, where customers can
prepare their Blue Apron Two-Serving and Four-Serving recipes with
hands-free instructions on Alexa-enabled devices by just saying
“Alexa, show me recipes from Blue Apron.”
To see a full list of offerings, visit amazon.com/blueapron.
About Blue Apron Blue Apron’s vision is Better Living
Through Better Food™. Launched in 2012, Blue Apron offers fresh,
chef-designed meals that empower home cooks to embrace their
culinary curiosity, challenge their abilities in the kitchen and
see what a difference cooking quality food can make in their lives.
Blue Apron is a carbon-neutral meal-kit company and is focused on
bringing incredible recipes to its customers, while promoting
planetary and dietary wellness for everyone.
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Muriel Lussier Blue Apron muriel.lussier@blueapron.com
Blue Apron (NYSE:APRN)
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