Organized as part of Unity’s annual Unite
event, VRrOOm on VRChat and Future Fest will broadcast the concert,
with live graphics platform Volta providing VJ visuals for both
virtual destinations.
Unity (NYSE: U), the world’s leading platform for creating and
operating interactive, real-time 3D (RT3D) content, in a
partnership with Unity creators VRrOOm on VRChat, Future Fest and
Volta, will broadcast a first of its kind multi-destination and
cross-platform virtual concert, featuring TikTok bass sensation Blu
DeTiger in closing to the company’s annual event Unite 2022.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221018005240/en/
Unite 2022 After Party Poster (Photo:
Business Wire)
The Unite virtual concert is a simultaneous broadcast of a
performance to multiple virtual Made With Unity (MWU) real-time 3D
(RT3D) destinations. To achieve this, Unity has designed and will
produce a multi-camera shoot of Blu with Xite Labs, which will be
synced with VJ visuals from Unity live graphics platform Volta and
simulcast to custom stages and digital billboards in virtual show
platforms VRrOOm and Future Fest.
“Live Entertainment has gone through a seismic shift, and
virtualized, augmented and interactive shows have become industry
staples. Here, with Unite’s Virtual Concert, we have taken it a
step further by designing a system for interoperable content that
is essentially limitless - we can now simulcast live and on-demand
performances into multiple virtual real-time 3D destinations,
across platforms, to a global audience,” said Boo Wong, Director of
Live Entertainment, Unity. “We are so excited to be forging this
new intersection of games and entertainment with Blu, Xite Labs and
Made with Unity platforms VRrOOm, Future Fest and Volta for this
first of its kind, multi-destination virtual concert.”
VRrOOm is a company that specializes in producing interactive
live entertainment experiences in social XR. Previous events
include creating a concert in the digital twin of Notre Dame for
Jean-Michel Jarre, as well as other DJ sets or festivals such as
SXSW and activations for Roland-Garros surrounding the 2022 French
Open. They are now building their own social VR platform dedicated
to live entertainment.
“During the pandemic, we offered a whole new playground to
artists. New ways to represent themselves through avatars, to
interact with their audience, to have innovative staging and to
reach fans all around the globe,” said Maud Clavier, Chief
Operating Officer, VRrOOm. “Through fun, intimate and social
experiences, surfing on technical constraints and the craziness the
medium offers, we build shows in virtual reality platforms with a
whole new level of interaction and creativity.”
Future Fest is a platform built by ambitious Unity creators with
a shared love of music. It’s a fully navigable 3D world with
unique, customizable player characters called “FutureBots,”
“Distributing live broadcasts to multiple destinations will
definitely become a standard in the future. Players have different
preferences for how immersed they would want to be when they
consume their content, so giving them options is the way to go,”
said Steven Yang, CEO, Future Fest. “We're thrilled to be part of
such an amazing cohort because each of the platforms offer players
such vastly different metaverse experiences.”
Volta is a self-serve XR creation platform powered by Unity. It
has been used in numerous settings, both virtual and in real life.
Some of the most notable examples in 2022 include live shows with
artists such as Deadmau5, Nero, Machinedrum and most recently Iann
Dior at Lolapalooza festival in Berlin. Volta was used to provide
visuals at Glastonbury 2022, and was featured in Time Magazine’s
100 Best Inventions of 2021.
“We are really proud to be a part of this project. While this
unique and creative use of Volta is really exciting, it is the
ability for three emerging and innovative companies to easily and
quickly combine very different but complementary tech stacks
together into a cohesive experience that is the real
accomplishment,” said Alex Kane, CEO, Volta. “Interoperability will
increasingly provide incredible forms of creative expression and we
couldn't be happier to be helping pioneer it alongside Unity,
Future Fest and VRrOOm.”
Bass prodigy and burgeoning pop icon Blu DeTiger was born and
raised in NYC. Drawn to the bass early on, she took the stage at
CBGB, prior to the iconic club's closing, when she was only seven.
By 17, she was a staple in the city's creative scene. While playing
in a multitude of bands, she also distinguished herself as a DJ,
playing live bass during her sets and getting the crowd dancing,
whether at a techno rave in Brooklyn or a high-profile fashion
event. Blu attended NYU Tisch Clive Davis for two years. By early
2020, while also writing and producing her own music, Blu was
cutting her teeth touring around the world with a variety of
artists. Blu released her debut EP in 2020, and has since racked up
over 120 million global streams to date.
The Unite Virtual Concert will create fun environments for Unite
Attendees from around the world to connect and socialize. Attendees
can enter Blu’s show as avatars on either of the two interactive
event destinations they choose, or sit back and watch via
livestream links.
Unite 2022 will be an exhilarating day of deep dives, breakout
sessions, and so much more. On November 1, 2022, join fellow game
developers and others from the Unity community online or in one of
the five locations where local Unite events will be held (namely
Austin, Brighton, Copenhagen, Montreal, and San Francisco) for a
full day of inspiration, learning, and connecting.
To find out more please visit https://unity.com/events/unite
About Unity
Unity (NYSE: U) is the world’s leading platform for creating and
operating real-time 3D (RT3D) content. Creators, ranging from game
developers to artists, architects, automotive designers,
filmmakers, and others, use Unity to make their imaginations come
to life. Unity is the foundation upon which the world’s most
powerful digital content is created. Specifically, Unity’s platform
provides a comprehensive set of software solutions to create, run,
and monetize interactive, real-time 2D and 3D content for mobile
phones, tablets, PCs, consoles, and augmented and virtual reality
devices. In the fourth quarter of 2021, Unity had, on average, 3.9
billion monthly active end users who consumed content created or
operated with its solutions. The applications developed by these
creators were downloaded, on average, five billion times per month
in 2021. For more information, please visit www.unity.com.
About Volta
Volta is a self-serve XR creation platform that gives artists
& creators the ability to design and broadcast experiential
content that goes beyond the 2D screen and reaches into the
metaverse. Volta integrates seamlessly into artists' existing
workflows, allows them to build new immersive worlds that were
previously unimaginable, and can even let their fans have an impact
on the environment, turning a broadcast into a living breathing
place. What once required a state of the art production studio and
a six figure budget is now free. As a Techstars portfolio company,
Volta XR is at the forefront of music technology development and
since finishing the programme, has partnered up with Warner,
Beatport, Boiler Room, Mixcloud and more to bring the next
generation of music experiences to the global audience.
About Future Fest
Futurefest is a two-day festival of immersive experiences,
compelling performances and radical speakers, all designed to
excite and challenge our perceptions of the future. The event is
the flagship festival of Nesta, a global innovation foundation. It
is a non-profit initiative aimed at bringing future thinking to the
public realm so that everyone can benefit. To find out more visit
https://www.futurefest.io/.
About VRrOOm
VRrOOm is a production company that currently specializes in
building interactive concert experiences in VRChat. Attendees can
join this show via VRChat PC Client or Quest devices. Previous
events include creating a digital twin of Notre Dame for Jean
Michele Jarre, as well as other DJ sets & activations for
Roland-Garros surrounding the 2022 French Open. Their website can
be found here.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221018005240/en/
Richard Barnes Director, Communications, Unity
richard.barnes@unity3d.com +447496006906
Unity Software (NYSE:U)
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