Partnership with UEFA Women’s Champions League
will include the knockout stage of the competition and clubs such
as Juventus Women, Real Madrid Feminino, Manchester City Women,
Chelsea Women, Olympique Lyonnais Féminin, Paris Saint-Germain
Féminine and more coming to FIFA 23 in Early 2023
EA SPORTS also unveiled as DAZN’s new
multi-year global sponsor of its UEFA Women’s Champions League
broadcasts
Today, at its Women’s Football Summit, Electronic Arts Inc.
(NASDAQ: EA) announced several key initiatives dedicated to
championing the women’s football community and growing the game
both on and off the pitch.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221018006214/en/
EA SPORTS has announced a multi-year
partnership with the UEFA Women’s Champions League (UWCL), which
will allow both parties to deliver a more impactful experience for
women’s football fans around the globe. PHOTO: EA SPORTS
EA SPORTS unveiled the ‘Starting XI Fund’, an Accelerator Fund
for Women’s Football that is designed to grow the game moving
forward. To jumpstart the fund, EA SPORTS has committed an $11M
investment, which will incorporate in-game, league, club and
athlete investments to continue elevating the women’s game. EA
SPORTS also announced that beginning in 2023, it will fund a
women’s football internship program with each new and existing
women’s league partner, designed to inspire and empower young
females from diverse backgrounds to become involved in the world of
football.
“EA SPORTS is at the epicenter of global football fandom, and we
recognize the role we have in representing and elevating diversity
and participation in the sport,” said Andrea Hopelain, SVP of
Brand, EA SPORTS. “Our commitment extends beyond the pitch in the
virtual and real world. The Starting XI Fund reinforces our
dedication to unrivaled authenticity and representation in our
games, and also showcases our focus on being changemakers for the
future of the sport.”
EA SPORTS has also announced a multi-year partnership with the
UEFA Women’s Champions League (UWCL), which will allow both parties
to deliver a more impactful experience for women’s football fans
around the globe. Starting early 2023, EA SPORTS™ FIFA 23 will
feature the knockout stage of the UWCL, with clubs including
Juventus Women, Real Madrid Femenino, Chelsea Women, Manchester
City Women, Olympique Lyonnais Féminin, Paris Saint-Germain
Féminine and more.
“We are delighted to see the UEFA Women’s Champions League being
integrated into EA SPORTS FIFA 23,” said Nadine Kessler, Chief of
Women’s Football for UEFA. “It feels like a natural fit for the
world’s best women’s club competition to be part of the world’s
leading football simulation game. This is another major step in the
women’s game and an ideal additional platform for the female
athletes contributing to its success.”
Also announced during the Women’s Football Summit, EA SPORTS has
agreed to a multi-year sponsorship partnership with DAZN to become
the Global Broadcast Partner of the UEFA Women’s Champions League.
The partnership will kick off in March, in conjunction with the
UEFA Women’s Champions League launching in FIFA 23 and the
quarterfinal round of the competition. EA SPORTS advertising will
be featured across all matchday global broadcasts on DAZN and on
DAZN’s UWCL YouTube Channel. The partnership expands on EA SPORTS’
commitment to providing the most immersive experience to fans
across the globe.
“We are thrilled to officially announce EA SPORTS as DAZN’s
newest global broadcast sponsor of the UEFA Women’s Champions
League coverage, as part of a budding roster of like-minded brands
investing into the ever-strengthening women’s football economic
ecosystem,” said Shay Segev, CEO, DAZN Group. “What EA SPORTS is
doing to advance the women’s game is game-changing, and we look
forward to activating this new partnership to collectively reach
and engage millions more fans around the globe and inspire the next
generation along the way.”
Understanding the importance of authenticity, EA SPORTS has been
making strides to elevate the women’s game. When FIFA 23 launched
earlier this year, fans were able to play as women’s club teams
with the Barclays FA Women’s Super League and Division 1 Arkema at
launch, with the promise of additional updates later in the
season.
These partnerships further EA SPORTS’ commitment to elevating
women’s football. The inclusion of HyperMotion2 technology* makes
women’s movement in-game more responsive and realistic than ever
before. Dedicated Advanced 11v11 Match Capture combined with
machine learning was used to shoot a full intensity, 11 versus 11
women’s match, delivering in-game animation that truly reflects
realistic movements. Whilst next summer, EA SPORTS are delivering
the FIFA Women’s World Cup Australia and New Zealand 2023™,
enabling fans to experience the pinnacle of women’s international
football. Additionally, in FIFA 23, Chelsea Striker Sam Kerr made
history as the first woman to be featured on a global cover of any
FIFA game. Kerr was also on EA SPORTS’ Women’s Football Summit
panel: Driving the Future of the Women’s Game, speaking to how we
can work together to grow the women’s game, on and off the
pitch.
FIFA 23 is developed by EA Vancouver and EA Romania and is
available now on PlayStation 5, Xbox Series X|S, PC, PS4, and Xbox
One.
EA SPORTS FIFA 23 assets are available to download on the
official EA press site at PRESS.EA.COM.
*HYPERMOTION TECHNOLOGY ONLY AVAILABLE ON PLAYSTATION 5, XBOX
SERIES X|S, PC, AND STADIA VERSIONS.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately
$7 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1® . More information about EA is available at
www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of
Electronic Arts Inc. FIFA and FIFA's Official Licensed Product Logo
are copyrights and/or trademarks of FIFA. All rights reserved.
Category: EA Sports
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version on businesswire.com: https://www.businesswire.com/news/home/20221018006214/en/
Eric Escaravage Global PR Lead, EA SPORTS FC eescaravage@ea.com
1-(604)-319-3533
Electronic Arts (NASDAQ:EA)
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