Kohl’s Helps Shoppers Tackle the Holidays with More Gifts, and More Savings
01 Novembro 2022 - 9:00AM
Business Wire
- Kohl’s unveils holiday campaign that showcases the intersection
of incredible gifts and great value
- Shoppers can take advantage of Kohl’s influencers’
category-curated gift lists to inspire their own lists and shop
smarter with Kohl’s Pro Tips
- Kohl’s introduces new gift list building tool that lets
customers curate and share gift ideas for their entire family, plus
$25,000 in gift cards up for grabs to customers who create and save
their lists*
- New social activations will deliver style and outfitting
discovery, and savings hacks for the entire season
Kohl’s (NYSE: KSS) today unveiled its holiday marketing
campaign, “More Gifts. More Savings.,” that showcases the
intersection of incredible gifts, beloved brand names and great
value. All season long, shoppers can rely on Kohl’s to save them
time and money, leaving more to be spent making holiday memories.
As customers look to check off their lists, Kohl’s will be ready to
support them every step of the way. With new tools and lists to
make holiday shopping easier, coveted products at great prices, and
an easy omnichannel experience, shoppers won’t have to sacrifice to
get more this holiday season.
“We know the holidays are a collection of special moments and
memories for families everywhere, and regardless of how they choose
to celebrate this year, Kohl’s is making it easier for everyone to
experience the joy of the season,” said Christie Raymond, Kohl’s
chief marketing officer. “We know value will be more important than
ever to the millions of customers who shop Kohl’s this season.
Whenever customers choose to shop for the holidays, they can feel
confident that Kohl’s will help them prepare for the season by
offering gifts they’ll love at great prices, while also sparking
joy throughout the holiday season.”
More Gifts. More Savings.
Kohl’s marketing campaign is brought to life through this year’s
holiday brand spots, now airing across network television and
streaming services. The campaign spotlights the breadth of Kohl’s
product assortment, and great value to remind customers that
shopping at Kohl's this holiday season means you don’t need to
choose: you can get more gifts, more style and more savings all in
one place.
The campaign features bright colors to nod to all holiday
celebrations and a diverse cast, ensuring Kohl’s shoppers see
themselves reflected in the brand. The music track for the brand
spots is "December" by Earth, Wind & Fire, creating an upbeat
and energetic vibe, while maintaining a holiday feel.
More Ways to Find Gifts They’ll Love
Kohl’s is helping customers take the guesswork out of holiday
shopping with new ways to discover gifts and organize lists for the
entire family.
- Kohl’s Influencer Curated Gift Lists: Shoppers will find
inspiration with new, curated gift lists from content creators that
will share their own shoppable gift lists, plus their top tips for
securing the best deals. From gifts under $50, stocking stuffers to
top toys, and gifts for the beauty lover or the one who's always
active, each hand-selected list will share exciting gifts from
Kohl’s at the best value. Shoppers will find gift ideas for
everyone with each shoppable list found on Kohls.com.
- New Kohl’s Build-a-List Sweepstakes*: Kohl’s is making
it fun and easy to organize gift lists and share them with friends
and family. The new Kohl’s Build-a-List Sweepstakes provides a
fully-shoppable digital list experience that makes shopping for the
entire family a breeze. Plus, anyone who creates and saves their
Kohl’s Build-a-List will be entered for a chance to win a $250 gift
card, now through December 7.* Plus, if you share your gift list on
Instagram, Twitter and/or TikTok with #KohlsBuildAListSweepstakes,
you’ll earn 10 additional entries. Limit 1 post per platform. No
purchase necessary.*
More Connection
- Social Media Inspiration: Throughout the season,
shoppers will find gifting, outfitting and decorating inspiration,
along with savings hacks from Kohl’s influencers. Customers will
also find new ways to engage with Kohl’s and each other through
various social media platforms, and discover more to love at Kohl’s
for less.
- TikTok Branded Effect: Timed to December Kohl’s Cash
earn period, users will have the ability to use a custom Branded
Effect highlighting Kohl’s Cash in their TikTok content as a fun
and unique way to engage audiences throughout the holiday
season.
- TikTok Interactive Add-On: To highlight Kohl’s and
Sephora deals during the Black Friday timeframe, Kohl’s will
leverage a new TikTok interactive add-on with its TopView ads,
prompting users to shake their phone to reveal a surprise
deal.
- Meta Gifting Lens: Further highlighting the value of
Kohl’s Cash, Facebook and Instagram users can have fun with a
gamified AR lens to choose their favorite gifts from Kohl’s.
- Pinterest Outfit Color Match: Kohl’s will refresh its
most successful creative experience on Pinterest to feature key
holiday outfitting inspiration. Knowing consumers shop by color
first, and style second, this experience allows the consumer to
lead with the color palette that resonates with them. From there,
consumers are driven to Kohls.com to shop outfits within a specific
color theme.
- Media Partnerships: Kohl’s will again sponsor Freeform’s
25 Days of Christmas to bring holiday programming to millions of
families across the country. And, new this year, Kohl’s has added
exciting properties to the plan, including The National Dog Show on
Thanksgiving Day and the World Cup to reach new customers.
More Value on Brands They’ll Love and an Easy Shopping
Experience
As the busy holiday season kicks off in full force, Kohl’s is
helping customers save more and get their gifts quickly when
shopping both in-store and on Kohls.com. With new and enhanced
gifting offerings in areas like outdoor, smart home technology,
apparel, beauty, and pets, combined with the breadth of its full
assortment, Kohl’s is ready to meet the holiday needs of new and
existing customers this year.
- Brand Favorites on Everyone’s List: From Kohl’s beloved
private label brands like Sonoma Goods for Life, SO, FLX, Apt. 9,
and more, to household national brand favorites such as Nike,
Levi’s, Columbia, Vans, Koolaburra by UGG, Cuddl Duds and more,
plus top beauty gifts from prestige brands like Charlotte Tilbury,
Sol de Janeiro, NARS, Fenty Beauty, OLAPLEX, and more at Sephora at
Kohl’s, Kohl’s is a one-stop-shop for customers to find gifts,
apparel, decor, and more, at prices for every budget.
- Savings All Season Long: Shoppers will find value at
Kohl’s all season long, now through Christmas Day. On top of great
prices, there are more opportunities than ever to earn and redeem
Kohl’s Cash**, plus Kohl’s Rewards⁺ customers who use their Kohl’s
Card will earn 7.5% Kohl’s Rewards on every purchase every day, and
Kohl’s Rewards members who choose an alternate payment method will
receive 5% Kohl’s Rewards.
- Conveniences for Seamless Shopping: With tools like
Kohls.com and the Kohl’s App – that also manage customers’ offers,
Kohl’s Rewards and Kohl’s Cash in their digital wallet – shopping
from anywhere is a breeze. Kohl’s also offers fast and free store
pick up options for Kohls.com orders with in-store pick up,
self-pick up and buy online, ship to store – it’s never been easier
to shop Kohl’s during the busy holiday season.
More Giving Back
Kohl’s is committed to supporting the thousands of communities
it touches across the country. This year, the company’s ‘A
Community With Heart’ program will donate $5 million in grants to
select local nonprofits, nominated by Kohl’s associates throughout
the country. Since the ‘A Community With Heart’ program began in
2018, Kohl’s has given more than $19 million in grants to
nonprofits across the country with a focus on family health and
wellness.
The donations are made possible through Kohl’s philanthropic
merchandise program, Kohl’s Cares, which sells children’s books and
toys, and donates 100 percent of the net profit to charitable
organizations nationwide that improve the health and wellness of
families. The full list of nonprofit recipients of these donations
will be available later this holiday season. To learn more about
how Kohl’s gives back to communities nationwide, visit
Corporate.Kohls.com.
For all of the latest Kohl’s holiday news throughout the season,
visit the Kohl’s Holiday Press Room.
*NO PURCHASE NECESSARY. Enter Sweepstakes between 11/2/22 at
12:00 AM CT and 12/7/22 at 11:59 PM CT. Open to legal residents of
the 50 U.S. & D.C., who are 18+ at time of entry. Visit
https://kohls.co/BuildAListRules for Official Rules including
details including entry requirements, entry periods, eligibility
restrictions, odds of winning, prize description and limitations.
Void where prohibited. Sponsor: Kohl's, Inc., N56 W17000 Ridgewood
Drive, Menomonee Falls, WI 53051.
**Kohl’s Cash not valid on Sephora. Kohl's Cash terms and
exclusions apply. See coupon or ask an associate for details.
⁺Visit Kohls.com/Rewards for program details and terms and
conditions.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. The Company intends forward-looking terminology such as
“believes,” “expects,” “may,” “will,” “should,” “anticipates,”
“plans,” or similar expressions to identify forward-looking
statements. Such statements are subject to certain risks and
uncertainties, which could cause the Company’s actual results to
differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not
limited to, risks described more fully in Item 1A in the Company’s
Annual Report on Form 10-K and Item 1A of Part II of the Company’s
Quarterly Report on Form 10-Q for the second quarter of fiscal
2022, which are expressly incorporated herein by reference, and
other factors as may periodically be described in the Company’s
filings with the SEC. Forward-looking statements relate to the date
initially made, and Kohl’s undertakes no obligation to update
them.
About Kohl's
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
exclusive brands at incredible savings for families nationwide.
Kohl’s is uniquely positioned to deliver against its strategy and
its vision to be the most trusted retailer of choice for the active
and casual lifestyle. Kohl’s is committed to progress in its
diversity and inclusion pledges, and the company's environmental,
social and corporate governance (ESG) stewardship. For a list of
store locations or to shop online, visit Kohls.com. For more
information about Kohl’s impact in the community or how to join our
winning team, visit Corporate.Kohls.com or follow @KohlsNews on
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20221101005319/en/
Jackie Judkins, jacquelyn.judkins@kohls.com
Kohls (NYSE:KSS)
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