Shake ‘N Bake to Save 900,000 Pounds of Plastic Waste Annually with Brand’s First-Ever Packaging Update
10 Novembro 2022 - 12:13PM
Business Wire
The beloved brand prioritizes sustainability by
removing famed ‘shaker’ bag
Today, iconic household staple, Shake ‘N Bake, ushers in a new
era for its signature packaging, announcing the removal of the
plastic ‘shaker’ bag from its products. Effective across its full
product portfolio, this is the brand’s first step towards a more
sustainable future – and an easy way for fans to make a difference,
as 73% of consumers say they want to use less plastic, but don’t
know how.1
In place of the ‘shaker’ bag, fans are encouraged to shake using
a reusable container as the vessel for adding that extra layer of
crunch to their favorite recipes. In fact, this simple change to
families’ mealtime routines is helping eliminate 900,000 pounds of
plastic waste – equivalent to the weight of more than 270 mid-size
cars.
“As a family staple for over 50 years, we are proud to evolve
with the world around us, ushering in a new effort to help our
brand – and our fans – take steps toward a more sustainable
future,” said Brianna Galvin, Brand Manager, Shake ‘N Bake. “While
the ‘shaker’ bag is an important part of our legacy, our product is
just as effective and delicious without the plastic waste, and we
are excited for all the good to come from this simple, yet
effective packaging change.”
Shake ‘N Bake’s packaging update comes during a time of
continued growth. The brand has consistently maintained its spot as
the market leader, experiencing a steady double-digit growth of
10.1 percent since 2019.2
Shake ‘N Bake’s sustainability efforts contribute to The Kraft
Heinz Company’s broader Environmental, Social and Governance (ESG)
strategy, designed to prioritize the issues that matter most to the
Company’s business and stakeholders. Specifically, this works
towards a goal to make 100% of our packaging recyclable, reusable
or compostable by 2025. To learn more about The Kraft Heinz
Company’s ESG goals, visit
https://www.kraftheinzcompany.com/esg.
For more information about Shake ‘N Bake and product and recipe
inspiration, visit
https://www.myfoodandfamily.com/brands/shake-n-bake.
1Source: Hartmann Group’s Sustainability 2021: Environment and
Society in Focus Report 2Source: IRI Total US - Multi Outlet L52 WE
10/23/22 for bread batter mixes category
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
KraftHeinzCompany.com or following us on LinkedIn and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20221110005798/en/
Zeno Group Veronica Smith
Veronica.Smith@zenogroup.com
The Kraft Heinz Company Jenna Thornton
Jenna.Thornton@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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