75 Diamonds For 75 Years: Wrangler® to Auction Custom Belt Buckle in Support of Next Generation Cowboy & Cowgirl
15 Novembro 2022 - 11:00AM
Business Wire
All proceeds generated by the diamond-encrusted
showpiece will benefit nonprofits focused on cultivating youth
participation in the western lifestyle and sport of rodeo.
Global denim icon Wrangler® announced today the digital auction
of a one-of-one belt buckle hand-crafted by legendary buckle and
jewelry company Montana Silversmiths®, which costs more than
$40,000 in celebration of the brand’s diamond anniversary. Wrangler
will donate 100% of all proceeds to Western Sports Foundation and
Lead Changes, two independent non-profit organizations dedicated to
preserving and promoting the western way of life.
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Global denim icon Wrangler® announced
today the digital auction of a one-of-one belt buckle hand-crafted
by legendary buckle and jewelry company Montana Silversmiths®,
which costs more than $40,000 in celebration of the brand’s diamond
anniversary. (Photo: Business Wire)
“Wrangler has drawn inspiration from the code of the west since
its inception in 1947, and we couldn’t be more excited to honor our
roots by working to preserve the culture and heritage of the great
American cowboy,” said Allen Montgomery, vice president western and
workwear – Wrangler. “We couldn’t think of a better finale to our
75th anniversary than working with two incredible organizations
that are dedicated to empowering youth through embracing the power
of the Cowboy Spirit."
Celebrating the beauty and originality of the buckle and the
legends who represent the spirit of the west, a “Hands of Wrangler”
photo series on @wrangler and @wranglernetwork social channels will
highlight the buckle’s tour across the U.S. to meet iconic brand
ambassadors of past and present, including Cody Johnson, JB Mauney,
Leon Bridges and more.
With Wrangler celebrating 75 years, bidding opens today at a
fitting $7,500 for the 6.34-carat buckle featuring 75 diamonds,
yellow gold, blue topaz and sterling silver accents. Facilitated by
WSMAuctioneers.com, a premier digital auction platform, the sale
will support the missions of the selected charities, with earnings
split evenly between the two.
For Western Sports Foundation and Lead Changes, in-person
training events and camps play a significant role in connecting
young people with the values and lifestyle of the west. Proceeds
from this charitable auction will help facilitate these touchpoints
and continue cultivating well-rounded cowboys and cowgirls for the
future.
The auction will be live through December 30, 2022, at 5 p.m.
and the winner will be announced in January 2023. To learn more
about the Wrangler 75th Anniversary diamond belt buckle, visit
WSM.com and wranglernetwork.com.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in
authentic American style for 75 years. With a rich legacy rooted in
the Western lifestyle, Wrangler is committed to offering superior
quality and timeless design. Its collections for men, women, and
children look and feel great, inspiring all those who wear them to
be strong and ready for everyday life. Wrangler is available in
retail stores worldwide, including flagship stores in Fort Worth
and Greensboro, department stores, mass-market retailers, specialty
shops, top western outfitters, and online. For more information,
visit Wrangler.com.
About Western Sports Foundation
Western Sports Foundation is a non-profit organization dedicated
to enhancing the overall success of western sports by advancing
athletes’ health and well-being by providing necessary life
resources and financial counsel. By training rodeo athletes in life
skills, financial acumen and mental and physical fitness, Western
Sports Foundation aims to prepare athletes for life beyond
competition.
About Lead Changes
Lead Changes is committed to using horsemanship as a tool to
equip youth with leadership skills, confidence and integrity. Led
by world-renowned horseman, Chris Cox, the organization cultivates
young cowboys and cowgirls by teaching them to ride and use the
horse to develop leadership skills at an early age. Educational
programs within the organization are designed to enrich the lives
of youth from around the country and create strong, responsible
future leaders.
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Kaitlyn DeSimone kdesimone@fwv-us.com 919.606.8281
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