Walmart Teams Up with Customers to Give Away Up to $5 Million in Local Communities
21 Novembro 2022 - 12:19PM
Business Wire
Retailer launches giving campaign that will run
Nov. 25 through Dec. 25
Walmart announced the launch of a new giving campaign as part of
its Spark Good initiative, supporting local organizations across
the country with up to $5 million going to nonprofits this holiday
season.
Between Nov. 25 and Dec. 25, the retailer is giving customers
the opportunity to round up purchases, then donate the change to a
favorite charity while shopping on Walmart.com and the Walmart app.
Walmart will match customer contributions 1:1, up to $1 million ($2
million total including customer donations), so every dollar goes
further. Spark Good Round Up, which launched this fall, allows
customers to choose the approved nonprofit they’d like to donate to
and set up easy recurring Round Ups on the Walmart app or
online.
To incentivize customers and nonprofits to take part in the
campaign, Walmart is awarding up to 3,000 nonprofits a $1,000 grant
when they receive 20 or more Spark Good Round Up donations, for a
total contribution of up to $3 million.
Participating is easy. After a customer checks out while
shopping online or in the app, they will be prompted to search for
a favorite charity for their round up donations. Customers can also
go to Walmart.com/SparkGood and search for the charity of their
choice to receive their Round Up contributions.
“Last year, Walmart and the Walmart Foundation gave more than
$1.5 billion in cash and in-kind donations to organizations around
the world,” said Erin Hogue, a senior director of associate and
customer engagement at Walmart. “Giving is in our DNA and it’s
clear our customers feel the same. With this $5 million campaign,
we’re not only amplifying our customers’ acts of giving through
matching donations and grants, we’re also allowing our customers to
tell us where they’d like the dollars to go.”
The Spark Good Round Up campaign has a number of nonprofits –
big and small – for customers to choose. But if a customer can’t
find the local cause they want to support, they can send a referral
link directly to the 501(c)(3) of their choice.
Spark Good, Walmart’s newest giving initiative, brings the
retailer’s nonprofit tools together under one umbrella. From local
grant opportunities to registries for their most-needed items,
Spark Good gives nonprofits one convenient place to work with
Walmart in making a difference in local communities.
Together, we can Spark Good this holiday season. To learn more,
visit Walmart.org/SparkGood.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
230 million customers and members visit more than 10,500 stores and
numerous eCommerce websites under 46 banners in 24 countries. With
fiscal year 2022 revenue of $573 billion, Walmart employs
approximately 2.3 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting corporate.walmart.com, on Facebook at
facebook.com/walmart and on Twitter at twitter.com/walmart and on
LinkedIn at linkedin.com/company/walmart.
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