Wrangler® and Pendleton Woolen Mills Weave the Spirit of the West Into New Heritage-Inspired Collaboration
30 Novembro 2022 - 11:00AM
Business Wire
Featuring western-inspired prints and design
elements, the men’s, and women’s collection honors more than 230
years of combined American craftsmanship
One of America’s most recognized denim labels, Wrangler®, and
the world-class leader in wool, Pendleton Woolen Mills, today
announced the Wrangler x Pendleton Collection, honoring the
exquisite workmanship and bold hues of the Southwest with a
collection featuring long-lasting denim, wool and cotton
pieces.
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One of America’s most recognized denim
labels, Wrangler®, and the world-class leader in wool, Pendleton
Woolen Mills, today announced the Wrangler x Pendleton Collection,
honoring the exquisite workmanship and bold hues of the Southwest
with a collection featuring long-lasting denim, wool and cotton
pieces. (Photo: Business Wire)
“Collaborating with another iconic brand in the western space
allowed us to weave heritage style and western motifs into modern
pieces and inspire courageous individuality through the fusion of
quality denim and wool,” said Vivian Rivetti, global vice president
of design - Wrangler. “As western style and culture continues to
have a driving influence in mainstream fashion, we feel honored to
offer this one-of-a-kind collection with investment pieces brand
fans will treasure for generations.”
Coupling the fine wool of Pendleton Woolen Mills with Wrangler’s
legendary jeanswear, the collaboration highlights the natural
beauty of the American Southwest through colorful patterns inspired
by the iconography of the western landscape and the adventurous
optimism of the cowboy spirit. Wrangler x Pendleton offers both
men’s and women’s styles, including jeans, sherpa jackets, hoodies,
and graphic tees. A nod to the western legacy of both legendary
brands, the assortment features a signature luxury wool blanket
woven with a roping cowboy motif.
“As a family-owned company dedicated to resilience and true
authenticity, teaming up with a leading western brand like Wrangler
was a natural choice for us,” said Peter Bishop, Executive Vice
President of Design and Merchandising at Pendleton Woolen Mills.
“Through creative collaboration, we have combined the best of denim
and wool, interweaving the two as a tribute to the western
lifestyle.”
Wrangler x Pendleton signifies one of the final collaborations
in the brand’s 75th anniversary as it leans into its western roots
to wrap up the milestone year. Other notable activations include
the auction of a 75th Anniversary diamond belt buckle with Montana
Silversmiths and the launch of additional pieces in the Wrangler x
Yellowstone Collection in tandem with the season 5 premiere of
cable’s #1 hit, Sundays on Paramount Network. The finale of the
icon's diamond anniversary will take place at the season-ending
championship event, the Wrangler National Finals Rodeo, this
December.
Wrangler x Pendleton ranges in price from $49-495 and sizes
XS-XXL and is available to shop on www.wrangler.com. To stay aware
on #Wrangler75, follow @wrangler and @wranglernetwork on social
media.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in
authentic American style for 75 years. With a rich legacy rooted in
the Western lifestyle, Wrangler is committed to offering superior
quality and timeless design. Its collections for men, women, and
children look and feel great, inspiring all those who wear them to
be strong and ready for everyday life. Wrangler is available in
retail stores worldwide, including flagship stores in Fort Worth
and Greensboro, department stores, mass-market retailers, specialty
shops, top western outfitters, and online. For more information,
visit Wrangler.com.
About Pendleton Woolen Mills
Pendleton Woolen Mills is a heritage lifestyle brand and the
leader in wool blankets, apparel, and accessories. Weaving in
Oregon since 1863 and located in Portland, Oregon, Pendleton weaves
iconic designs in two of America's remaining woolen mills located
in Pendleton, Oregon and Washougal, Washington. With six
generations of family ownership, Pendleton is focused on their
"Warranted to Be a Pendleton" legacy, creating quality lifestyle
products with timeless classic styling. Inspiring individuals from
the Pacific Northwest and beyond for over 150 years, Pendleton
products are available at Pendleton stores across the US, select
retailers worldwide, and on pendleton-usa.com.
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Kaitlyn DeSimone kdesimone@fwv-us.com 919.606.8281
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