The Campaign Launches with an Original EP,
Curated Sound Library and Audio Mixer – All Featuring the Sounds of
Recycling – to Celebrate Sprite, Fresca and Seagram’s Transition
from Green to Clear Plastic
Today, The Coca-Cola Company announces it has teamed up with two
of the most legendary names in the history of music sampling,
Mark Ronson and Madlib, to bring a bold musical
experiment to life with the launch of “Recycled Records.”
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221214005274/en/
The Coca-Cola Company has teamed up with
two of the most legendary names in the history of music sampling,
Mark Ronson and Madlib, to bring a bold musical experiment to life
with the launch of Recycled Records. (Photo: Business Wire)
The campaign introduces an original EP made up of the sounds
taken from the bottle-to-bottle recycling process, alongside a
versatile sound library and engaging short film. Not only will fans
be able to listen to these uniquely made tracks, but they’ll also
get the chance to re-mix the very same sound library used by the
two musical legends into innovative compositions of their own
through an interactive digital beat machine.
Creative masters Mark Ronson and Madlib chopped, looped, and
distorted recycled sounds, vocals, and ambient noises into an
imaginative collection of six one-of-a-kind tracks to celebrate
Sprite, Fresca and Seagram’s transition from green to clear
packaging. From the percussion of a forklift beeping to the tonal
beat of a conveyor belt to the hi-hat of air blown into a plastic
bottle, the EP brings to life the magic of multiple reuses.
“Sampling is an artform which is constantly regenerating. The
tiniest sound, whether from an old record or from the world around
us, can inspire an entire piece of music. I learnt from my heroes,
DJ Premier and Q-Tip, who all made incredible albums from sampling,
and it’s stayed an integral part of my work up until today,” said
GRAMMY®-award winning producer and sampling master Mark
Ronson.
A sound sample is to music as clear plastic is to recycling. The
process of music sampling is ongoing; an old sound is used in a new
track, which is flipped again into a newer track, and so on. When
green plastic is recycled, it is usually turned into single-use
items that do not get recycled again – so, it was time for a moment
of clarity. Now Sprite, Fresca and Seagram’s clear plastic bottles
increase the likelihood of them being remade into new bottles.
“A great sample doesn’t have to come from other music, it just
has to make you move,” said award-winning pioneer producer and
legendary artist, Madlib, also known as the "Loop Digga,”
"Quasimoto" and many other aliases. “The thud of a plastic bottle
going through a recycling facility is, in its own way, a piece of
art, it has the ability to transform. Being able to take sounds
from the recycling process that are so different from what I’ve
used in the past, and flipping it into a whole new format, is a
great example of the versatility of sound. Now any cat has the
opportunity to make some dope sounds of their own.”
To learn more, fans can look to critically acclaimed artist and
female pioneer of rap, MC Lyte, who narrates a
documentary-style short film that draws a clear connection between
the heritage and spirit of music sampling and the closed loop
recycling process. The captivating film, filled with rich
soundscapes, imaginative beats and riveting visuals, showcases the
creative process behind “Recycled Records” including extensive
sound recordings at recycling facilities nationwide and a
fascinating glimpse into the studios of Mark Ronson and Madlib.
“The Coca-Cola Company is thrilled to have teamed up with Mark
Ronson and Madlib to celebrate our portfolio’s transition from
green to clear plastic. This sonic partnership is part of The
Coca-Cola Company’s broader World Without Waste goals,” said
Kurt Ritter, Vice President and General Manager, Sustainability,
The Coca-Cola Company North America. “We’re excited about the
switch because it increases the amount of high-quality, food-grade
recycled plastic available in the marketplace and ultimately allows
our brands to use more recycled plastic in their packaging.”
Packaging innovation alone will not solve the plastic waste
crisis. While the transition away from green plastic is one of many
steps needed to drive a circular economy, The Coca-Cola Company
recognizes it has a responsibility to keep evolving its process,
and this is just one of the steps the company is taking to do
so.
Starting December 14th, consumers can join in on the magic of
multiple uses by watching the film and taking the Recycled Records
beat machine for a spin to create their own musical compositions at
www.cokeurl.com/greentoclear.
For further information, please contact:
M&C Saatchi Sport & Entertainment North America,
tcccsustainability@mcsaatchi.com
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our
nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people’s lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at www.coca-colacompany.com and
follow us on Twitter, Instagram, Facebook and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221214005274/en/
Bailey Rogers barogers@coca-cola.com
Coca Cola (NYSE:KO)
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