Coty Sells Fragrance License Back to Lacoste, Advancing Strategic Objectives
21 Dezembro 2022 - 04:00AM
Business Wire
Coty (NYSE: COTY), one of the world’s largest beauty companies
with a portfolio of iconic brands across fragrance, color
cosmetics, and skin and body care, today announced the sale of its
Lacoste fragrance license back to Lacoste by mutual agreement.
Under Coty’s management in the last 6 years, Lacoste men’s
fragrances have secured a premium+ positioning in the market, with
two award winning pillars, L’Homme and Match Point, multiple
innovations, and a 17-place improvement in French market
rankings.
Thierry Guibert, Lacoste President, commented: “We are very
appreciative of Coty's support throughout our partnership. With
Coty, Lacoste has taken an important step in the development of its
fragrance lines. It is now time for the brand to renew its approach
to continue its growth, in a market where Lacoste still has great
potential.”
Sue Y. Nabi, Coty’s CEO, said: “We are very proud of the Lacoste
fragrance brand and the growth we have achieved through our highly
successful partnership over the past six years. Lacoste has been a
great partner to Coty and their fragrances continue to have
outstanding potential. For both Coty and Lacoste, the exit by end
of CY23 represents our respective yet mutually beneficial
priorities. This sale advances Coty’s strategic objectives, by
enabling Coty to further focus on our largest fragrance licenses,
while accelerating our deleveraging agenda through the sales
proceeds.”
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
About Lacoste
Since the very first polo was created in 1933, Lacoste relies on
its authentic sports heritage to spring optimism and elegance on
the world thanks to a unique and original lifestyle for women, men
and children.
At the juncture of sport and fashion, Lacoste frees us up,
creates movement in our lives, and liberates our self-expression.
In every collection, in every line, Lacoste’s timeless elegance is
captured through a combination of the creative and the classic.
Since its beginnings, the crocodile’s aura has grown more powerful
with every generation who has worn it, becoming a rallying sign
beyond style. Passed from country to country, from one generation
to the next, from one friend to another, Lacoste pieces become
imbued with an emotional connection that raises them to the status
of icons.
The Lacoste elegance - both universal and timeless - brings
together a large community, in which everyone respects and
recognizes each other's values and differences
Lacoste is established in 98 countries, throughout a network of
1100 shops. For further information on Lacoste:
https://corporate.lacoste.com/fr/accueil/
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version on businesswire.com: https://www.businesswire.com/news/home/20221220005699/en/
For more information: Rhizlène Mimoun Head of Corporate
Communications rmimoun@lacoste.com +33 6 26 74 52 25 Investor
Relations Olga Levinzon 212-389-7733 Olga_Levinzon@cotyinc.com
Media Antonia Werther +31 621 394495
Antonia_Werther@cotyinc.com
Coty (NYSE:COTY)
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