KAZT Phoenix Selects Comscore for Local TV Measurement Currency
21 Dezembro 2022 - 3:00PM
Business Wire
Based on buy-side demand, broadcaster joins
list of market-leading companies using Comscore as a local TV
currency
AZTV7 (KAZT-TV), the only locally owned and operated broadcast
station in the Phoenix market, and its family of channels, today
announced that it has signed an agreement with Comscore, Inc.
(Nasdaq: SCOR) – a trusted partner for planning, transacting, and
evaluating media – to use Comscore’s local TV currency as the
primary source to sell and post advertising buys. With Comscore’s
database of 340,000+ homes in the Phoenix market, KAZT can now
offer greater stability in its measurement and granular reporting
down to the quarter hour, as well as greater accuracy and delivery
to KAZT’s advertiser base.
“Based on the growing agency demand in the Phoenix market for
Comscore’s currency, we decided to partner with Comscore,” said
KAZT General Manager Rick Soltesz. “This robust data set will allow
us to not only highlight the size of our audience but also the
quality to advertisers looking to reach Phoenix viewers.”
Comscore joins the KAZT portfolio of other research resources
including Marshall Marketing, Scarborough, WideOrbit, Cox Reps
Television Analytics and others.
“It is incredibly validating for Comscore to have KAZT join our
roster of station clients in the Phoenix market due to buy-side
demand,” said Carol Hinnant, Chief Revenue Officer at Comscore.
“This partnership is a testament to the work we’ve done to provide
the most accurate and reliable source of audience measurement and
advanced advertising solutions to bring local market buying and
selling closer to the way national investment is transacted
today.”
Station owner Lynn Londen, CEO of Londen Media added,
“Partnering with Comscore to utilize its local TV currency is an
important step for KAZT. We need to keep pace with the
fast-changing viewer and it’s clear that Comscore can help us do
that through its delivery of next-generation research that has
already been adopted by television selling and buying communities
in Phoenix and nationally.”
About Comscore
Comscore (Nasdaq: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry’s emerging, third-party source
for reliable and comprehensive cross-platform measurement.
About AZTV Channel 7
AZTV7 (KAZT-TV), the only locally owned and operated broadcast
station in the Phoenix (Prescott) DMA, is licensed to broadcast
across Phoenix and Northern Arizona with studio locations in both
Phoenix and Prescott. AZTV7 (Channel 7.1) is home to the locally
produced morning show, The Arizona Daily Mix, as well as
broadcasting today’s top programs including: Family Feud, Young
Sheldon, The Goldberg’s, Rachael Ray, Mom and more! Our mission is
to be the most-loved station in Arizona. We utilize media to both
entertain and create a sense of community. We engage with local
businesses and events, sharing peoples’ stories and offering
opportunities to support and connect with your neighbors. AZTV7 is
also home to MeTV, America’s #1 all classic television network with
timeless and memorable television programs (Ch. 7.2); HSN Home
Shopping Network (Ch. 7.3); Charge Network (Ch. 7.4) and AZTV Local
Plus (Ch. 7.5). Visit aztv.com
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Bill Daddi bill@daddibrand.com
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