Intuit TurboTax 2023 Brand Campaign “Come to TurboTax” Is a Reminder to Get Started On What You Do Best: “Not Taxes.”
03 Janeiro 2023 - 10:00AM
Business Wire
New campaign spotlights that with TurboTax,
customers can have their taxes done by an Expert who will file for
them
Intuit TurboTax announces it will be a NFL
Super Bowl LVII advertiser for the 10th consecutive year
TurboTax, from Intuit (NASDAQ: INTU), the global technology
platform that makes TurboTax, QuickBooks, Credit Karma, and
Mailchimp, announced its new 2023 brand campaign, “Come to
TurboTax.” The integrated campaign reminds people that they can
come to TurboTax and not do their taxes. Instead they can meet with
a dedicated TurboTax Expert while they do their taxes for them, so
they can get back to: Not Taxes.
“After decades of leadership in the online tax preparation
category, TurboTax has become synonymous with DIY. With this year’s
campaign, we’re changing that narrative by letting customers know
they can come to TurboTax and NOT do their taxes,” said Cathleen
Ryan, SVP of Marketing for Intuit TurboTax. “We believe that
TurboTax has the best assisted tax experience in the market. People
can sit down from the comfort and privacy of home and in one
meeting, have their taxes prepared, signed, filed and then get back
to doing what they love: Not Taxes.”
This is the third year the brand campaign is focused on the
company's TurboTax Live offerings. Leveraging Intuit’s AI-driven
expert platform, TurboTax Live matches filers with a tax expert
with the experience to handle their unique tax situation, who, in
just one meeting, will prepare, sign and file their taxes for them.
No more waiting or wondering, just taxes done right and off the
mind.
The “Come to TurboTax” campaign has a total of seven films and
will culminate with a spot in the NFL Super Bowl LVII, the brand’s
tenth year in The Big Game. In addition, TurboTax will once again
be the presenting sponsor of both the AFC and NFC Divisional and
Championship Games.
The integrated campaign will span broadcast, digital, audio and
social with digital partnerships with Roku, Twitch, Spotify, and
BuzzFeed. TurboTax will also be one of the brands to run media on
the recently launched Netflix ad supported plan, giving the brand
the opportunity to reach the highly engaged Netflix audience
throughout the tax season.
“Come to TurboTax” films include:
- Not Taxes (Anthem): This commercial for expert
tax help celebrates the thing people are best at: Not Taxes. We see
people of all ages and backgrounds enjoying, feeling, tasting, and
smelling all that Not Taxes has to offer because they’ve chosen to
have a TurboTax Live Expert do their taxes for them. Simply upload
your documents, meet with an expert while they do your taxes and
get back to Not Taxes.
- Sleep: We see a tired new parent enjoying every new
parent’s favorite activity: an afternoon nap. With his baby asleep
on his chest, he dozes on the couch, deep in a Not Taxes dream
because he met with his TurboTax Live Expert and got his taxes done
in one session. No waiting, no wondering, just sleep.
- Explorer: A couple enjoys the thrill of the great
outdoors from the comfort of the great indoors. Having met with a
TurboTax Live Expert while their taxes were done, the two spend the
night snuggled in blankets and watching TV, doing Not Taxes.
- Water: The spot takes us inside a small plant store
where our plant-loving shop owner gets back to what he loves: Not
Taxes. He enjoys a quiet moment lovingly caring for each of his
plants, knowing that he has already met with his TurboTax Live
Expert and his taxes are done right.
- RC Car (Spanish/English): A dad shares playtime
with his kids setting up the ultimate RC car jump. Having already
met with a TurboTax Live Expert while his taxes were done, the
three are able to spend time together building and creating
memories of Not Taxes.
- Fusion Food (Spanish): In this commercial, we see
a chef experimenting with Latin flavors in the kitchen of her small
restaurant. With the relief of having already met with a TurboTax
Live Expert while her taxes were done, she enjoys adding notes and
finishes the perfect recipe with the freshest ingredients doing
what she loves: Not Taxes.
The 2023 brand campaign was created in partnership with
Wieden+Kennedy, an independent creative advertising agency.
ABOUT INTUIT
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With more than
100 million customers worldwide using TurboTax, Credit Karma,
QuickBooks, and Mailchimp, we believe that everyone should have the
opportunity to prosper. We never stop working to find new,
innovative ways to make that possible. Please visit us for the
latest information about Intuit, our products and services, and
find us on social.
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version on businesswire.com: https://www.businesswire.com/news/home/20230103005163/en/
Ashley McMahon Ashley_McMahon@Intuit.com
Intuit (NASDAQ:INTU)
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