Michigan Department of Health and Human Services Selects Philips to Improve Access to Vital Resources for Expectant Moms Through Pregnancy+ Application
23 Janeiro 2023 - 11:00AM
Business Wire
Healthy Moms, Healthy Babies Initiative aims to connect more
families to home visiting to improve maternal and infant health
outcomes
To help connect pregnant and postpartum Michigan residents to
support and assistance, the Michigan Department of Health and Human
Services (MDHHS) has selected Royal Philips, (NYSE: PHG, AEX: PHIA)
a global leader in health technology to provide access for
Medicaid-eligible families to the Philips Pregnancy+ mobile
application. The Philips Pregnancy+ App is the most downloaded
pregnancy app in the world, with over 55 million downloads
globally. It supports parents from the moment they discover they
are pregnant by offering personalized content, expert-written
information, as well as interactive 3D models to track a baby’s
development.
Philips has created a unique and personalized experience, and
MDHHS will provide access to the app for Medicaid-eligible users,
which account for 45% of all births in Michigan. MDHHS has worked
with Philips to further tailor the app to make it easier for
participants to access available state support programs.
Pregnancy+ is the state’s latest effort to improve access to
care for expectant mothers and improve outcomes for them and their
families. The app helps point users to other state programs
including Michigan's Home Visiting service, which has been shown to
improve maternal and infant health outcomes, breastfeeding
resources and support, information on RSV and flu, mental health
resources, as well as other assets for healthy moms and babies.
“MDHHS is excited to be able to offer the Pregnancy+ App to
Michigan families to support them during this exciting time in
their lives,” said Dr. Natasha Bagdasarian, chief medical
executive. “We want to ensure they are able to access the resources
they need, and to learn about important topics including
immunizations, hearing screening, breastfeeding and other
information designed to improve the health of moms and babies.”
According to the National Institutes of Health (NIH), the United
States has the highest maternal mortality rate among high-income
countries and is the only one where maternal mortality is
increasing among Black women. Black women are nearly three times
more likely to die from pregnancy-related complications than white
women. U.S. women of reproductive age are also significantly more
likely to have problems paying their medical bills or to skip or
delay needed care because of cost. The NIH pointed to a need for
higher investment in Social Determinants of Health and access to an
alternative perinatal workforce. Fortunately, MDHHS has numerous
programs in place and informational resources to support pregnant
and postpartum mothers and families. They anticipate this
initiative will help remove barriers to accessing care, such as
race, ethnicity, insurance type and income, from determining the
type of pregnancy/postpartum experience an individual receives.
“Addressing disparities is long overdue. Michigan is a
trailblazer, taking steps to understand how it can best support and
care for this community and adopting innovative solutions to help
ensure they get the care they need and deserve,” said Kimberly
Mingo, vice president of government strategy at Philips. “Tailoring
our application to make it easier for Michiganders to access the
resources they need is a great first step in leveling the playing
field.”
Philips has created a unique and personalized experience for
Michigan’s Medicaid-eligible users that opt-in, including a “Today”
feed that will recommend relevant content, tools, and sign posting
to the MDHHS program at specific points of the user's journey. It
will also suggest MDHHS and other relevant content and resources,
including in-depth pregnancy-related articles developed with
experts.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
well-being, and enabling better outcomes across the health
continuum – from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated
solutions. Headquartered in the Netherlands, the company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Philips generated 2021 sales of EUR 17.2 billion and
employs approximately 79,000 employees with sales and services in
more than 100 countries. News about Philips can be found at
www.philips.com/newscenter.
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version on businesswire.com: https://www.businesswire.com/news/home/20230123005157/en/
Lynn Sutfin MDHHS Sutfinl1@michigan.gov 517-241-2112 Silvie
Casanova Philips North America Silvie.Casanova@philips.com 781 879
0692
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