HEINZ® Lends Iconic 57 to Demystify the Big Game’s Confusing and Archaic Roman Numerals
26 Janeiro 2023 - 2:01AM
Business Wire
AMERICA’S FAVORITE KETCHUP® launches “LVII
Meanz 57” to uplift fan voices and set the record straight
Roman numerals are ancient history. However, while they’ve been
obsolete since the 13th century, year after year, they are a Big
Game constant that never fails to confuse and bewilder fans. Ahead
of this year’s LVII (a-hem 57th) game, HEINZ® sets the record
straight and provides clarity amidst the confusion – in a way and
year only HEINZ can – with its iconic 57. Today, the brand launches
“LVII Meanz 57,” rallying viewers to drop the Roman numerals and
call the Big Game what it really is: 57.
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the full release here:
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As a brand synonymous with 57 for over
100 years, HEINZ launches “LVII Meanz 57” to provide clarity to
fans’ confusion over Roman numerals and call the LVII Big Game what
it really is: 57. (Photo: Business Wire)
Last year, hundreds of people took to social media during the
Big Game to share their frustration and confusion over the use of
Roman numerals.1 To help these passionate fans have their voices
heard, HEINZ launches www.LVIIMeanz57.com where people can vote on
whether the time has finally come to retire the Roman numerals.
HEINZ also encourages fans to share their thoughts on social media
using #LVIIMeanz57.
In commemoration, HEINZ unveils limited-edition, specialty
labeled ketchup bottles sporting “LVII Meanz 57” where the iconic
57 has proudly stood on its label for over 100 years. Fans who vote
in the poll, regardless of their point of view, have a chance to
win one of their very own.
“The annual return of these impractical Roman numerals
consistently leave fans vexed and perplexed,” says Alyssa Cicero,
Brand Manager, HEINZ. “For over 100 years, HEINZ has been
synonymous with the number 57, and this year, Big Game LVII is too.
What better time for HEINZ to use its iconic and trademarked 57 to
modernize this practice and clarify that 'LVII Meanz 57?’ We know
viewers across North America are invested in this, and we want to
use our platform to elevate their frustrations.”
HEINZ put passerbys’ knowledge to the test (Heinz US and Heinz
CA) and the results are clear: Roman numerals are as outdated as
the abacus! From puzzling symbols to unclear subtraction rules,
fans across the board are sent into a spiral of uncertainty.
To cast a vote and for more details and official rules and
restrictions, visit www.LVIIMeanz57.com. Fans have until Feb. 12 to
vote and are encouraged to follow @Heinz and @Heinz_ca on Instagram
and @Heinz_us and @Heinz_ca on TikTok to keep up with all things
HEINZ.
1According to BrandWatch data surveying; Feb. 13, 2022
2aUnited States: NO PURCHASE NECESSARY. 50 U.S (DC) 18+ Ends
2/12/23. Rules: LVIIMeanz57.com. 2bCanada: NO PURCHASE
NECESSARY. Open to residents of Canada (excludes Quebec), age of
majority. Ends February 12/23. Random draw February 14/23. One (1)
entry per person. Odds depend on number of entries received.
Mathematical skill-testing question required. 300 Prizes of one (1)
bottle Limited Edition Heinz ketchup. ARV of each prize is $4. To
play and for Official Rules and prize details, visit
www.LVIIMeanz57.com.
About the Kraft HEINZ Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230125005892/en/
Bethany Stokoski Zeno Group Bethany.Stokoski@zenogroup.com
Alexandra Lieberman The Kraft Heinz Company (U.S. Inquiries)
Alexandra.Lieberman@KraftHeinz.com
Shanice Atkins-Broome The Kraft Heinz Company (Canadian
Inquiries) Shanice.Atkins-Broome@kraftHeinz.com
Kraft Heinz (NASDAQ:KHC)
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