Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
01 Fevereiro 2023 - 2:17PM
Business Wire
As part of the agreement, FreeWheel will work
with Havas Media to scale premium CTV campaigns for U.S.
advertisers.
The arrangement will help optimize supply chain
consistency and financial and operational transparency via direct
connection to FreeWheel’s premium video supply clients.
Havas Media Group (HMG) North America today announced that it
has selected FreeWheel, a global technology platform for the
television advertising industry, as a preferred supply-side
platform (SSP) partner for premium video inventory.
As part of this agreement, FreeWheel will now serve as one of
Havas Media’s preferred SSP partners for premium video inventory
spanning connected television (CTV), programmatic guaranteed and
standard private marketplace (PMP) deals that the agency holding
company purchases on behalf of its U.S. clients.
“In our selection of an SSP partner, we sought a company that
understood and championed a better approach to driving innovation
in the TV ad ecosystem, as well as our commitment to creating and
driving meaningful media strategies for our brands in North
America,” said Tom Grant, SVP, Group Director, Investment
Operations, Havas Media Group. “FreeWheel stood out as a leader in
this respect, through its big picture, future minded approach in
delivering on results via premium video inventory for marketers,
streamlining the media supply chain, and industry leading
transparency. We are very much looking forward to working with them
to advance programmatic CTV buying for our clients.”
FreeWheel will work with HMG NA to scale premium CTV campaigns
for advertisers. This integration provides marketers with several
key benefits, such as:
- A more optimized supply path, by providing direct access to
premium CTV programmers and MVPDs across more than 90% of the
premium video ecosystem.
- A commitment to fair auction mechanics and pricing structures
fostering innovation and efficiency in the programmatic
marketplace.
- A simplified and optimized media supply chain, leading to the
strictest quality standards and best-in-class fraud monitoring and
enforcement.
“This collaboration brings together two like-minded partners who
recognize and deeply value the importance of solving for some of
today’s most pressing industry needs, including driving greater
scale and transparency, simplifying complexities and delivering for
our clients,” said Katy Loria, Chief Revenue Officer, FreeWheel.
“We are thrilled to be working with Havas Media Group and look
forward to collaborating to make the premium video ecosystem
better.”
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are
structured to provide the full breadth of solutions the advertising
industry needs to achieve their goals. We provide the technology,
data enablement and convergent marketplaces required to ensure
buyers and sellers can transact across all screens, across all data
types, and all sales channels, in order to ensure the ultimate goal
– results for marketers. With offices in New York, San Francisco,
Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A
Comcast Company, stands to advocate for the entire industry through
the FreeWheel Council for Premium Video. For more information,
please visit freewheel.com, and follow us on Twitter and
LinkedIn.
About Havas Media Group
Havas Media Group (HMG) is the media experience agency. HMG
delivers this brand promise through the Mx System, where meaningful
media helps build more meaningful brands. HMG is part of the Havas
Group, owned by Vivendi, one of the world's largest integrated
content, media, and communications groups. HMG also consists of two
global media networks: Havas Media and Arena Media. The media
experience agencies are home to more than 10,000 specialists across
150 countries worldwide, with 62 Villages. Global clients include
Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Reckitt
Benckiser, among many others.
For more information, visit the website or follow Havas Media
Group on Twitter @HavasMedia, LinkedIn @Havas Media Group, Facebook
@HavasMedia or Instagram @havas.
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Elaine Wong elaine_wong@comcast.com
Comcast (NASDAQ:CMCSA)
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