Kraft Heinz and Ed Sheeran Ready to Tingle With Launch of New Bland-Busting Hot Sauce, Tingly Ted’s®
21 Fevereiro 2023 - 11:30AM
Business Wire
New brand launch underpins Kraft Heinz's larger
transformation, using insight-led innovation to grow the company’s
Taste Elevation platform around the world
Today, The Kraft Heinz Company (Nasdaq: KHC) has unveiled a
fresh collaboration with chart-topping musician Ed Sheeran to
co-create ‘the ultimate’ hot sauce under the newly created Tingly
Ted’s® brand. Available for pre-order now, Tingly Ted’s is the
latest insight-led innovation from Kraft Heinz as it continues to
grow its Taste Elevation platform around the world, expanding into
new categories and channels to fuel its transformation.
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Today, The Kraft Heinz Company has
unveiled a fresh collaboration with chart-topping musician Ed
Sheeran to co-create ‘the ultimate’ hot sauce under the newly
created Tingly Ted’s® brand. (Photo: Business Wire)
Having already worked with Kraft Heinz on previous
collaborations involving HEINZ® ketchup, Ed, a self-proclaimed
sauce fanatic, sought out Kraft Heinz’s proven expertise to develop
a hot sauce like no other, serving the needs of many with just one
bottle.
Ed Sheeran explains: “I love sauces, that’s no secret.
But the older I’ve got, the more I love and need spice with every
single meal.
“I travel a lot, so having a bottle in my suitcase wherever I go
that can spice up any and every meal seemed like a good idea. I
knew I didn’t wanna do a watery hot sauce, as they usually all get
relegated to the same shelf of other random hot sauces. I wanted to
make a sauce that took the same pride of place as ketchup.
“I had a year of whittling down the perfect flavours with a
great mixing team, and we settled on two absolute belters. The
Tingly and the Xtra Tingly. I’ve had them on tour with me recently
to try them with all sorts of meals, and there really isn’t
anything they don’t go with (except bananas, don’t do that).
“I’m so excited to bring this product out, it’s genuinely
something I use every day on all three meals. I hope you love them
as much as I do x.”
Tingly Ted’s comes in two flavours, including an ‘Xtra Tingly’
variant, and is made using red jalapeños and capsicum chillies.
Named after Ed’s childhood nickname, the new sauce promises to
propel Kraft Heinz’s Taste Elevation strategy forward into the
ever-expanding hot sauce category, which is expected to grow at a
rate of 6.3% to $5.4 billion USD in 20271.
Rafael Oliveira, EVP & President, International Markets
at Kraft Heinz comments: “It’s rare to find someone who is as
passionate about sauces as we are – and it’s no secret Ed is
already one of the biggest Heinz Tomato Ketchup fans you can find –
so when we heard he wanted to make his own hot sauce, we of course
wanted in. We invited Ed to collaborate and moved quickly to
develop a recipe that brought his vision to life. The rest is
history, and here we are with a delicious addition to our Taste
Elevation platform, which is all about enhancing food with great
flavour. We can’t wait for people to try it.”
Tingly Ted’s is the latest example of Kraft Heinz’s
transformation. The Company is focused on extending and expanding
its capabilities through partnerships with technology giants or
cutting-edge innovators, like Ed Sheeran, to redefine best-in-class
and lead the future of food.
Tingly Ted’s is expected to roll out around the world through
2023. To pre-order a bottle and find out more, visit
www.tinglyteds.com or www.instagram.com/tinglyteds.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
Note to Editors
Tingly Ted’s will be available in two flavours: Tingly Sauce
265gr/248ml and Xtra Tingly Sauce 265gr/248ml.
______________________________
1 Compounded annual growth. Euromonitor
category data, 2022 – 2027.
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version on businesswire.com: https://www.businesswire.com/news/home/20230221005064/en/
North America
Jenna Thornton Director, Public Relations
jenna.thornton@kraftheinz.com
International
Marissa Munnings Director, Corporate Communications,
International Marissa.Munnings@KraftHeinz.com
Rosie Brierley Manager, External Communications,
International Rosie.brierley@kraftheinz.com
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